A comprehensive digital marketing strategy for L'Oreal.

1. A Comprehensive Digital
Marketing Strategy for
L’Oreal
Developed and presented by Jordan Sweat
April 23, 2016

2. Campaign Overview
 Target audience
 Play into juxtaposition of “affordable luxury”
 Digital marketing as a tool to educate consumers

3. GOALS
KPIS
METRIC
S

5. Social Media
Faceboo
k
Twitter Tumblr Pinterest YouTube Instagram

6. Internet Marketing
The webpage: the hub of our digital marketing strategy

7. Online Advertising
Display
Advertising
Search Engine
Marketing Social Media Advertisin

8. Mobile
Responsive
Design
Mobile Application

9. At the heart of it all…
Content Marketing

10. L’Oreal:
Becoming a leader in
the beauty industry
through digital
marketing.