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Going Mobile First And What it Means for Your Business
- 1. Going Mobile First And What it Means for Your Business Presented by Jordan McNamara #BarCampCV
- 2. Background Growth Focus @jordan_mcn Web Designer UNIBusiness Alum Lover of all things mobile Innovation
- 3. Background Growth Focus cy·borg a person whose body contains mechanical or electrical devices and whose abilities are greater than the abilities of normal humans Innovation
- 4. Background Growth Focus Innovation 1,200 Petabyte Or 1.2583e+9 Gigabytes Of data on the internet
- 7. Background Growth Focus Innovation How many years will did it take for mobile to reach mass market? A. 20 years B. 12 years C. 7 years D. 3 years
- 8. Background Growth Focus Innovation How many years will did it take for mobile to reach mass market? A. 20 years B. 12 years C. 7 years D. 3 years
- 9. Background Growth Focus Mobile First Making mobile a priority rather than a afterthought in order to capitalize the growth and opportunities of the medium Innovation
- 10. Background Growth Focus Innovation Google programmers are doing work on mobile applications first, because they are better apps and that's what top programmers want to develop. –Eric Schmidt, Google Chairman
- 12. Background Growth Focus 378,000 Babies born every day 1,000,000 Androids activated every day Innovation
- 13. Background Growth 30% Focus Innovation The average website receive 30% of its traffic from mobile devices
- 14. Background Growth Focus -20% Home usages of desktop computers has dropped over 20% since 2008 Innovation
- 15. Background Growth Focus Innovation • Amazon: over $1 billion spent via mobile devices in the past 12 month • Google: mobile searches grew 130% in Q3 2010 • Pandora: 50% of total user base subscribes to the service on mobile • • Email: 70% of smartphone users have accessed email on mobile device
- 24. Background Growth Desktop First Focus Innovation Mobile First body {! !background:url(/images/ !huge-image.png) no-repeat! }! body {! !background:url(/images/ !mobile-image.png)! !no-repeat! }! @media only screen and (! !max-width: 400px) {! !! !body {! ! !background:url(! ! !/images/mobile-image.png)! ! !no-repeat !important! !}! }! @media only screen and (! !min-width: 875px) {! !! !body {! ! !background:url(! ! !/images/huge-image.png)! ! !no-repeat !important! !}! }!
- 26. Background Growth Focus Innovation Google penalizes non mobile sites It’s harder for users to access the content they want, which can be frustrating and ultimately lead to site abandonment. Fast and optimized pages lead to higher visitor engagement, retention, and conversions.
- 27. Background Growth Focus 1 2 3 4 5 35% CTR 15% CTR 10% CTR 7% CTR 5% CTR Innovation
- 28. Background Growth Focus • 84% at home • 80% during misc. times • 74% waiting in lines • 64% at work Innovation