James's Goodwin, Chief Marketing Officer, WISR Presentated in the session 'Opportunity Knocks: What Next for Finance Industry Marketers'

2. Visualise
the world’s
best bank.

4. What we can
learn from
purpose-led
brands.

5. No one cares
about your
brand. “77 percent of brands could simply
disappear and not a single customer
would care.”
2019 Meaningful Brands survey by Havas
I’ve got a stat to
prove it J

6. What you stand
for matters.

8. Your values
mean nothing.

9. Integrity Communication Respect Excellence

10. Integrity Communication Respect Excellence

11. You don’t have
to be a prick to
profit.

12. You don’t have
to be a prick to
profit.

13. What’s your
measure?

14. Owl vision is to
bring financial
wellness to all
Australians.

15. Wisr
Customer growth
WisrCredit Launch
Wisr App Launch
40
45
50
55
60
65
70
75
80
July August September November December January February March April
The importance of purpose
NPS +76

16. Marketing doesn’t
communicate purpose.
It owns purpose.

18. Thanks.
It’s been
a hoot.