Personal Information
Organização/Local de trabalho
London United Kingdom
Cargo
Business school professor
Setor
Technology / Software / Internet
Sobre
My name is Joost (/Yoast/) and I am Assistant Professor of Strategic Management. My research interests are at the intersection of technology strategy and innovation management. My work tries to better understand how inter-organizational dynamics, including platform-complementor relationships, alliances, and mergers and acquisitions, affect product-level outcomes. I have done extensive research in the video game industry. I am also interested in how digitization facilitates new and innovative ways of doing business including the freemium and platform-based business models.
Marcadores
complementors
platformcompetition
platformstrategy
cswbpm
strategy
video games
serious games
tips
msc
research
dissertation
writing
sharingeconomy
blockbuster
superstar
longtail
industryevolution
platformgovernance
msp
twosidedmarkets
standardwars
technology
platform
mobile apps
health care
business model
distribution
marketing
video game
innovation
digital gaming
social gaming
two tribes
business
games
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