Presented at JoomlaDay Sydney 2013 by Max Lynam. So how do you optimise your inbound, content and social media marketing to get more leads and make more money? Your answer could be responsive marketing. Responsive Marketing is near real timeoptimisation and engagement of: - Social Media - Social and Review Applications - Business Listings - Forums - News / Blogs - Email / Newsletters ………. more ... where ever your target market is.

1. Responsive Marketing
Market Engagement on Steroids
@MolehillWeb
@MaxOnTheHill

2. Me, marketing, ins, outs.
• In 2013 Max celebrates 20 years of website experience.
• Background in management, logistics, IT, web & other nerdy things.
• Specialises in:
– Digital Engagement,
– Online Marketing, and
– Conversion Rate Optimisation

3. Me, marketing, ins, outs.
The difference
Has run bricks & mortar, manufacturing and distribution businesses – running several
complex and dynamic e-commerce sites catering to different market segments.
We’ve been our own web client.
Been successful, been broke –
know how important online marketing is to
achieve success for business owners,
their family, staff and life ... it’s not a game !!!

4. Me, marketing, ins, outs.
The difference
Has run bricks & mortar, manufacturing and distribution businesses – running several
complex and dynamic e-commerce sites catering to different market segments.
Been successful, been broke –
know how important online marketing is to
achieve success for business owners,
their family, staff and life ... it’s not a game !!!

5. General Outline
1. Why - Responsive Marketing?
2. What - Responsive Marketing?
3. How - Responsive Marketing?
Is it a match made in heaven ???
-- 15 minute question time –
Please write down or remember questions and ask during question time.

6. Why?

7. Why?
You must manage your reputation
and
engagement online.

8. Why?
You must manage your reputation
and
engagement online.
1.
2.
3.
4.
5.
6.
7.
Social Media
Social and Review Applications
Business Listings
Forums
News
Blogs
………. more

10. What?

11. What?
Responsive Marketing is near real time
optimisation and engagement

12. What?
Responsive Marketing is near real time
optimisation and engagement
1.
2.
3.
4.
5.
6.
7.
Social Media
Social and Review Applications
Business Listings
Forums
News / Blogs
Email / Newsletters
………. more

13. What?

14. How?

15. Monitor and set KPIs
.... Measure your Return On Investment
•
•
•
•
•
Discover & Monitor your market (persona, profile…)
Set Realistic and Measurable Goals
Gather the Right Data Needed
Monitor Your Goals Frequently
Use Your Data to Make Better Decisions
Data must be ACTIONABLE and RELEVANT

16. Free and Paid Tools
Monitor - Measure - Engage
1. Hootsuite,
2. Social Mention
3. Google Analytics
4. Crazy Egg
5. Lots ………
6. PLANNING

17. Free and Paid Tools
Monitor - Measure - Engage
1. Hootsuite,
2. Social Mention
3. Google Analytics
4. Crazy Egg
5. Lots ………
6. PLANNING

18. How do we quantify & plan?
... we have some nice tools to help us out.
from basic excel spreadsheets .........

19. At all times Responsive Marketing should be measurable.
Are we getting an ROI?
Data analysis holds the key to Successful Campaigns
Data Analysis
Improve
Compare to
Program
Compare to
Program
Improve
Data Analysis
“This is
not the
data you
are looking
for”

20. to complete marketing platforms
... with ongoing analysis and performance measurements.
......... every relevant action and interaction is tracked and measured

21. Responsive Marketing
Market Engagement on Steroids
Credits :
Content Marketing Institute, SavvyPanda, HubSpot,
Google, Marketing Land, Contagious, numerous
people & groups
.... the list just keeps going.
@MolehillWeb
@MaxOnTheHill