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Know Your LC
                    LDS Track




João Lima
Gonçalo Moura
GOALS OF THE SESSION
  1) Learning about AIESEC in NOVA’s past and present

  2) Understand the LC’s problems, bottlenecks and opportunities

  3) Learn about the current LC projects

  4) Understand your role as Team Leader in shaping the LC




EXPECTED OUTPUTS
  1) Being able to think strategically about your LC
FLOW


              2. LC’s
   1. LC     national     3. LC’s     4. LC’s
  History   positioning   culture   strategies
LC HISTORY
LC HISTORY

Luís Neves 07/08
Ø Rebirth and Positioning
Ø First year of Big Recruitments
Ø There were no clear and fixed Leadership Roles
Ø
LC HISTORY
Lara Azevedo 08/09
Ø Structures and Positioning in NOVA;
Ø Most productive recruitments;
Ø Focus in the XP of the members;
Ø Sustainability of the projects;
Ø Increasing in results;
Ø Construction of a new structure for the EB
LC HISTORY

Constança Santos 09/10
Ø Structures created and an increase on efficiency;
Ø Members ended up leaving the organization at the end of the term
Ø A really Leadership Support and coaching started to be created;
Ø Strong recruitment of members and Eps;
Ø More connection between TLs/OCPs and EB.
Ø There was a lack of orientation for the results in ICX GIP because of
     the creation of all the projects at the same time.
LC HISTORY
Hugo Pereira 10/11
Ø Further efficiency in results;
Ø High Quality members were recruited
Ø Good financial partnerships
Ø The selection has been increasing in UNL and must continue so we can
     select the right people;
Ø Due to the VP COMM, that had been fired, all the synergies that were
    related to COMM failed;
Ø It was a good year in terms of financial partnerships with the increase of
      the portfolio and with the results of OGX;
Ø Beginning of a better positioning of AIESEC in NOVA at the national
    network.
LC HISTORY
Rita Abrantes 11/12
Ø New strategies in the recruitment area (2nd Semester)
Ø Members didn’t reacted in the way of being involved in
    everything, exp. the LC Planning Days where they just
    remained with their functions of each area.
Ø Great difference between the support areas and the areas of
    results, the support areas need to be more efficient so they
    can support properly the other areas.
Ø ICX GCDP
Ø External Communication
Ø FCT - Expansion
FLOW



   1. LC      2. LC’s     3. LC’s     4. LC’s
  History   positioning   culture   strategies
2. LC’s
Nova’s Evolution                                national
                                               positioning
 ICX

  40
  35
  30
  25
  20                                          ICX GCDP
  15                                          ICX GIP
  10
   5
   0
   08.09   09.10   10.11   11.12   12.13*
                                            * Until March 2013
2. LC’s
Nova’s Evolution                                 national
                                                positioning
OGX

   40
   35
   30
   25
   20                                              GCDP
   15                                              GIP
   10
    5
    0
    08.09   09.10   10.11   11.12   12.13*

                                             * Until March 2013
2. LC’s
Nova’s Evolution                                       national
                                                      positioning

     140
     120
     100
      80                                       Exchange
                                               TMP
      60
                                               TLP
      40
      20
      0
      08.09   09.10   10.11   11.12   12.13*
                                                   * Until March 2013
National Positioning
     12/13 so far                                 11/12




                     412
                                                          287
                    and more than 2 months left
2. LC’s
Nova’s Evolution                       national
                                      positioning

 90                                   ISCTE
 80
                                      Nova
 70
 60                                   NEFE
 50
 40
 30
 20                                   UBI
 10
  0
  08.09   09.10    10.11   11.12   12.13*

                                   * Until March 2013
YES, WE’RE GREAT!




But, are we really achieving
      our full potential?
Global Heroes

    INDIA                   CHINA          POLAND

Delhi University             SYSU           Karkow

559 exchanges            452 exchanges   305 exchanges


                             BRAZIL          RUSSIA
 COLOMBIA
                            Salvador         Moscow
   Uninorte
                         233 exchanges    279 exchanges
339 exchanges
TOP 10 WENA
                              Conclusions
              •   With a smaller external reality than most
                     countries in WENA, Portugal makes it to
                     the top 10
              •
              •   Portugal is one of the countries with higher
                     growth (last year we did 287 exchanges)
              •
              •   Portugal is number 2 in ICX GCDP in WENA
              •
              •   Out of the 6 AIESEC regions, WENA is
                    number 4
              •
              •   There are LCs in India and China doing
                     more exchanges than Portugal as a
                     whole
FLOW



   1. LC      2. LC’s     3. LC’s     4. LC’s
  History   positioning   culture   strategies
LC CULTURE


              Which culture
             do you want to
             see in the LC?
LC CULTURE
  Group 1: Improve the members’ experiences

ü Involvement of the members in the LC
ü Create a culture of physical presence in the LC
ü Initial support right after RIMT
ü Rotation of experiences
ü Responsibilities instead of tasks
ü Capitalization of the LC House
ü Members’ responsible for the hole process
LC CULTURE
    Group 2: Improve the members’ experiences

ü Feedback system
ü Message that the experience is the “payment”
ü Antecedence in the activities
ü Team Spirit of all the LC
ü More participation in conferences and GAs
ü Include returnees as members
ü Dinner with other LCs
ü Better relation with the trainees
ü
ü
ü
FLOW



   1. LC      2. LC’s     3. LC’s     4. LC’s
  History   positioning   culture   strategies
Nova’s Projects
 ICX               OGX   EwA




FLY


        Check In
Nova’s Evolution
                          Nova
                                              4
 80
 70
 60                               3

 50
 40                   2
 30
 20       1

 10
  0
  08.09       09.10       10.11       11.12       12.13*
1   Growth Phase – 09.10
    First big recruitments for OGX


2   Sustainability Phase -10.11
    Financial Sustainability
    External Positioning
    Failed ICX projects

3   Growth Phase – 11.12
    ICX GCDP projects
    Double OGX recruitments


4   Sustainability Phase – 12.13
    Doubling ICX projects’ editions
    Financial sustainability of ICX
    Failed Winter Recruitment for OGX
    Members’ Retention
SUSTAINABILITY
GROWTH CHALLENGES in
       12/13                                    CHALLENGES in 12/13

-   Doubling the editions of the ICX     •   Creating a higher members’ retention
      GCDP projects (ex: SwITch and M!          (succeeded)
      P) (ongoing)                       •   Re-structure all recruitment processes
-                                                (succeeded)
-   Creating a winter peak for OGX
       (failed)                          •   Re-structure ICX reception model
                                                 (ongoing)
-   OGX GIP new matching strategies      •   Find sustainable solutions for future ICX
      (ongoing)                                  GCDP growth (succeeded)
                                         •   ICX GIP product-development (ongoing)
                                         •   Create better external positioning in the
                                                university (to help TMP recruitment
                                                and financial revenue) (failed)
CHALLENGES for 2013 - 2014
Next year, if we want to continue our growth path, we’ll need to create a new
growth phase.

We need to capitalize on the sustainability legacy that is being worked in 12/13 and
find different ways of doing things.




                                    We will need    INNOVATION to
                                            counteract stagnation.
Bottlenecks by program
             OGX GCDP                             ICX GCDP

- AIESEC positioning                - HR for sales and reception
-                                   -
- Targeting for winter              - Financial sustainability of projects
-                                   -
- HR for recruitment and matching   - Markets and sales


            OGX GIP                             ICX GIP
- Sub-product knowledge             - Market Knowledge and segmentation
-
- Targeting the right profiles      - Financial crisis
-
- Ensuring supply of TNs            - Sales capacity
INNOVATION HUB

            Considering the presented bottlenecks, how to
            drive exchange growth next semester in each
            program?

                 TEAM 1 – OGX GCDP and ICX GIP

                 TEAM 2 – OGX GIP and ICX GCDP



                         INNOVATE!
WRAPPING UP…
1. AIESEC in NOVA has had several          5. AIESEC in NOVA, compared with
       cycles. It started small and has            the most performing LCs of
       been increasing performance                 other countries, has a lot to
       every year                                  learn
2.                                         6.
3. GCDP performance is increasing          7. One of the most crucial
       rapidly while GIP is stagnant               bottlenecks of the LC has
4.                                                 always been the LC culture
5. The LC is becoming more efficient               and members’ retention
       (exchange per member)               8.
6.                                         9. The LC has had 1-cycles of
7. AIESEC in NOVA ended 12/13 as                   performance focus and
       the most performing LC in the               sustainability focus
       national network but it’s loosing   10.
       this place to AIESEC ISCTE          11. In order to guarantee a new
8.                                                 performance boost next term,
9.                                                 we have to make things
10.                                                different - innovate
11.                                        8.
12.                                        9.
                                           10.
                                           11.

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Know your LC

  • 1. Know Your LC LDS Track João Lima Gonçalo Moura
  • 2. GOALS OF THE SESSION 1) Learning about AIESEC in NOVA’s past and present 2) Understand the LC’s problems, bottlenecks and opportunities 3) Learn about the current LC projects 4) Understand your role as Team Leader in shaping the LC EXPECTED OUTPUTS 1) Being able to think strategically about your LC
  • 3. FLOW 2. LC’s 1. LC national 3. LC’s 4. LC’s History positioning culture strategies
  • 5. LC HISTORY Luís Neves 07/08 Ø Rebirth and Positioning Ø First year of Big Recruitments Ø There were no clear and fixed Leadership Roles Ø
  • 6. LC HISTORY Lara Azevedo 08/09 Ø Structures and Positioning in NOVA; Ø Most productive recruitments; Ø Focus in the XP of the members; Ø Sustainability of the projects; Ø Increasing in results; Ø Construction of a new structure for the EB
  • 7. LC HISTORY Constança Santos 09/10 Ø Structures created and an increase on efficiency; Ø Members ended up leaving the organization at the end of the term Ø A really Leadership Support and coaching started to be created; Ø Strong recruitment of members and Eps; Ø More connection between TLs/OCPs and EB. Ø There was a lack of orientation for the results in ICX GIP because of the creation of all the projects at the same time.
  • 8. LC HISTORY Hugo Pereira 10/11 Ø Further efficiency in results; Ø High Quality members were recruited Ø Good financial partnerships Ø The selection has been increasing in UNL and must continue so we can select the right people; Ø Due to the VP COMM, that had been fired, all the synergies that were related to COMM failed; Ø It was a good year in terms of financial partnerships with the increase of the portfolio and with the results of OGX; Ø Beginning of a better positioning of AIESEC in NOVA at the national network.
  • 9. LC HISTORY Rita Abrantes 11/12 Ø New strategies in the recruitment area (2nd Semester) Ø Members didn’t reacted in the way of being involved in everything, exp. the LC Planning Days where they just remained with their functions of each area. Ø Great difference between the support areas and the areas of results, the support areas need to be more efficient so they can support properly the other areas. Ø ICX GCDP Ø External Communication Ø FCT - Expansion
  • 10. FLOW 1. LC 2. LC’s 3. LC’s 4. LC’s History positioning culture strategies
  • 11. 2. LC’s Nova’s Evolution national positioning ICX 40 35 30 25 20 ICX GCDP 15 ICX GIP 10 5 0 08.09 09.10 10.11 11.12 12.13* * Until March 2013
  • 12. 2. LC’s Nova’s Evolution national positioning OGX 40 35 30 25 20 GCDP 15 GIP 10 5 0 08.09 09.10 10.11 11.12 12.13* * Until March 2013
  • 13. 2. LC’s Nova’s Evolution national positioning 140 120 100 80 Exchange TMP 60 TLP 40 20 0 08.09 09.10 10.11 11.12 12.13* * Until March 2013
  • 14. National Positioning 12/13 so far 11/12 412 287 and more than 2 months left
  • 15. 2. LC’s Nova’s Evolution national positioning 90 ISCTE 80 Nova 70 60 NEFE 50 40 30 20 UBI 10 0 08.09 09.10 10.11 11.12 12.13* * Until March 2013
  • 16. YES, WE’RE GREAT! But, are we really achieving our full potential?
  • 17. Global Heroes INDIA CHINA POLAND Delhi University SYSU Karkow 559 exchanges 452 exchanges 305 exchanges BRAZIL RUSSIA COLOMBIA Salvador Moscow Uninorte 233 exchanges 279 exchanges 339 exchanges
  • 18. TOP 10 WENA Conclusions • With a smaller external reality than most countries in WENA, Portugal makes it to the top 10 • • Portugal is one of the countries with higher growth (last year we did 287 exchanges) • • Portugal is number 2 in ICX GCDP in WENA • • Out of the 6 AIESEC regions, WENA is number 4 • • There are LCs in India and China doing more exchanges than Portugal as a whole
  • 19. FLOW 1. LC 2. LC’s 3. LC’s 4. LC’s History positioning culture strategies
  • 20. LC CULTURE Which culture do you want to see in the LC?
  • 21. LC CULTURE Group 1: Improve the members’ experiences ü Involvement of the members in the LC ü Create a culture of physical presence in the LC ü Initial support right after RIMT ü Rotation of experiences ü Responsibilities instead of tasks ü Capitalization of the LC House ü Members’ responsible for the hole process
  • 22. LC CULTURE Group 2: Improve the members’ experiences ü Feedback system ü Message that the experience is the “payment” ü Antecedence in the activities ü Team Spirit of all the LC ü More participation in conferences and GAs ü Include returnees as members ü Dinner with other LCs ü Better relation with the trainees ü ü ü
  • 23. FLOW 1. LC 2. LC’s 3. LC’s 4. LC’s History positioning culture strategies
  • 24. Nova’s Projects ICX OGX EwA FLY Check In
  • 25. Nova’s Evolution Nova 4 80 70 60 3 50 40 2 30 20 1 10 0 08.09 09.10 10.11 11.12 12.13*
  • 26. 1 Growth Phase – 09.10 First big recruitments for OGX 2 Sustainability Phase -10.11 Financial Sustainability External Positioning Failed ICX projects 3 Growth Phase – 11.12 ICX GCDP projects Double OGX recruitments 4 Sustainability Phase – 12.13 Doubling ICX projects’ editions Financial sustainability of ICX Failed Winter Recruitment for OGX Members’ Retention
  • 27. SUSTAINABILITY GROWTH CHALLENGES in 12/13 CHALLENGES in 12/13 - Doubling the editions of the ICX • Creating a higher members’ retention GCDP projects (ex: SwITch and M! (succeeded) P) (ongoing) • Re-structure all recruitment processes - (succeeded) - Creating a winter peak for OGX (failed) • Re-structure ICX reception model (ongoing) - OGX GIP new matching strategies • Find sustainable solutions for future ICX (ongoing) GCDP growth (succeeded) • ICX GIP product-development (ongoing) • Create better external positioning in the university (to help TMP recruitment and financial revenue) (failed)
  • 28. CHALLENGES for 2013 - 2014 Next year, if we want to continue our growth path, we’ll need to create a new growth phase. We need to capitalize on the sustainability legacy that is being worked in 12/13 and find different ways of doing things. We will need INNOVATION to counteract stagnation.
  • 29. Bottlenecks by program OGX GCDP ICX GCDP - AIESEC positioning - HR for sales and reception - - - Targeting for winter - Financial sustainability of projects - - - HR for recruitment and matching - Markets and sales OGX GIP ICX GIP - Sub-product knowledge - Market Knowledge and segmentation - - Targeting the right profiles - Financial crisis - - Ensuring supply of TNs - Sales capacity
  • 30. INNOVATION HUB Considering the presented bottlenecks, how to drive exchange growth next semester in each program? TEAM 1 – OGX GCDP and ICX GIP TEAM 2 – OGX GIP and ICX GCDP INNOVATE!
  • 31. WRAPPING UP… 1. AIESEC in NOVA has had several 5. AIESEC in NOVA, compared with cycles. It started small and has the most performing LCs of been increasing performance other countries, has a lot to every year learn 2. 6. 3. GCDP performance is increasing 7. One of the most crucial rapidly while GIP is stagnant bottlenecks of the LC has 4. always been the LC culture 5. The LC is becoming more efficient and members’ retention (exchange per member) 8. 6. 9. The LC has had 1-cycles of 7. AIESEC in NOVA ended 12/13 as performance focus and the most performing LC in the sustainability focus national network but it’s loosing 10. this place to AIESEC ISCTE 11. In order to guarantee a new 8. performance boost next term, 9. we have to make things 10. different - innovate 11. 8. 12. 9. 10. 11.