1.
How to pitch and communicate
your idea/project?
about.me/joaocarreiro

2.
João Carreiro
Product Innovator & Business Developer
about.me/joaocarreiro

3.
http://static1.squarespace.com/static/53afbf73e4b07a4f0118535c/t/5408046de4b0053aba2e36f4/1454704159914/?format=1500w

4.
http://1v1d1e1lmiki1lgcvx32p49h8fe.wpengine.netdna-cdn.com/wp-content/uploads/2014/08/shutterstock_199820666.jpg

5.
http://1v1d1e1lmiki1lgcvx32p49h8fe.wpengine.netdna-cdn.com/wp-content/uploads/2014/08/shutterstock_199820666.jpghttp://i.huffpost.com/gen/1443958/thumbs/o-GROUP-OF-FRIENDS-AT-MEETING-facebook.jpg

6.
http://a.dilcdn.com/bl/wp-content/uploads/sites/8/2012/01/Lifes-A-Pitch-Design.jpg

7.
http://youinc.com/cached_images/stories/full/how-to-create-your-elevator-pitch-and-why-its-important-for-sales-branding-and-marketing1-1920x800.jpg

8.
http://i.huffpost.com/gen/1641782/images/o-JOB-INTERVIEW-facebook.jpg

9.
http://cdn.mtlblog.com/uploads/2015/07/first-date.jpg

10.
http://cdn2.hubspot.net/hub/420719/file-1928170332-jpg/blog-files/featured-images/Finding-your-audience-on-Facebook-INFOGRAPHIC.jpg

11.
Adapt to the audience

12.
KISS

13.
http://vignette3.wikia.nocookie.net/p__/images/c/c9/1396298223000-KISS-KISS-BAND-JY-0718-62187918.jpg/revision/latest?cb=20151021031101&path-prefix=protagonist

14.
If you can’t explain it simply, you
don’t understand it well enough.
- Albert Einstein
http://englishbookgeorgia.com/blogebg/wp-content/uploads/2014/12/Albert-Einstein.jpg

15.
Create empathy

16.
https://dreamlightfugitive.files.wordpress.com/2015/07/story-telling.jpg

17.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg

18.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg
Why are you solving this?

19.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpghttps://lakecitysmallgroups.files.wordpress.com/2013/08/why-am-i-here-cover-pro.jpg

20.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpghttps://upload.wikimedia.org/wikipedia/commons/0/08/Isaac_Newton_apple_tree,_Babson_College_-_IMG_0430.JPG

21.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg
Why are you the right team?

22.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg
https://upload.wikimedia.org/wikipedia/commons/1/1c/US_Navy_101104-N-6383T-
508_Seabees_assigned_to_Naval_Mobile_Construction_Battalion_(NMCB)_18_erect_an_exterior_wall_for_a_Southwest_Asian_Hut_at_Ka.jpg

23.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg

24.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg
What are you solving?

25.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpghttps://rebel-performance.com/wp-content/uploads/2015/03/X-Ray-drawing-of-joint-pain.jpg

26.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpghttps://i.ytimg.com/vi/LtWbmSbrMgk/maxresdefault.jpg

27.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg
How are you solving it?

28.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpghttp://imperfectlyhappy.com/wp-content/uploads/2014/05/duct-tape.jpg

29.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpghttp://d3819ii77zvwic.cloudfront.net/wp-content/uploads/2015/05/292CAA0700000578-3102312-image-a-1_1432898111156-768x1024.jpg

30.
Whats your product?

31.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpghttp://imperfectlyhappy.com/wp-content/uploads/2014/05/duct-tape.jpg

32.
http://i5.walmartimages.com/dfw/dce07b8c-af71/k2-_a7f0e4c0-c55f-4466-b910-3cf2403de4c0.v1.jpg

33.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpg
Who are your competitors?

34.
http://www.yogaloftboulder.com/sites/default/files/bigstock-typewriter-what-is-your-story-36095341.jpghttps://www.coopercomplete.com/wp-content/uploads/2015/06/apples-and-oranges.jpg

35.
http://mparker.co.uk/wp-content/uploads/2015/12/Differentiation.jpg

36.
What have you done so far?

37.
https://greatb2bmarketingcom.r.worldssl.net/wp-content/uploads/2015/01/Sales-Growth.jpg

38.
https://greatb2bmarketingcom.r.worldssl.net/wp-content/uploads/2015/01/Sales-Growth.jpghttp://wallpaperswide.com/download/numbers-wallpaper-1280x768.jpg

39.
https://greatb2bmarketingcom.r.worldssl.net/wp-content/uploads/2015/01/Sales-Growth.jpghttp://www.simplicityparenting.com/wp-content/uploads/2014/05/positive.jpg

40.
http://blog-ariot.northeurope.cloudapp.azure.com/wp-content/uploads/2016/02/2016-02-19-21.01.50-1-1024x768.jpg

41.
What is your market?

42.
http://cdn.theconversation.com/files/4880/width1356x668/613445810_2249c2d193_b.jpghttp://media3.s-nbcnews.com/j/newscms/2015_10/911976/150302-penis-size-mn-1500_9deef70f4b01160df2e22569b7af1fd8.nbcnews-fp-1200-800.jpg

43.
https://upload.wikimedia.org/wikipedia/commons/1/1b/Fingerprints_taken_by_William_James_Herschel_1859-1860.jpg

44.
What is your business model?

45.
http://www.thepartneringgroup.com/wp-content/uploads/2011/12/channels-of-retail-distribution.jpg

46.
http://www.thepartneringgroup.com/wp-content/uploads/2011/12/channels-of-retail-distribution.jpghttp://jksafelogistics.com/images/t1.jpg

47.
http://www.dentistryiq.com/content/dam/diq/online-articles/2015/12/best-of-the-best.jpg

48.
What do you want?

49.
https://www.mortgageval.ca/wp-content/uploads/2014/04/04-04-14_MV_PeopleHelpingPeople.jpg

50.
http://www.roiinvesting.com/wp-content/uploads/2016/02/Investment.jpg

51.
http://i.kinja-img.com/gawker-media/image/upload/av1zd6o8hodkx1uve6cw.jpg

52.
Pitch (deck) structure

53.
Cover (Logo, Teaser, ...)
Team
Problem
Solution
Product
Traction
Market
Competition
Business Model
Next steps
Contacts (something you want there while you talk)

54.
Practical advises

55.
• Practice for the time you have (3min) stick to it
• There are very few wrong answers, but a lot of bad justifications
• Don’t try to be the smartest person in the room
• Know who your pitching
• Execution is key, so make the team shine
• Mention sources for all the data
• Speak slow
• Be prepared to demo your product

56.
Technicals

57.
• Fonts minimum sizes: 32 for titles, 28 for text and 12 for stuff that needs to be there
• At least 20 seconds for each slide
• Normal pitch deck should be done in 5min or less, that’s a max of 15 slides
• Don’t include text that takes over 10 seconds to read, average 5
• Tables are excluded from previous rule and can be smaller than 28, but not 12!
• Don’t waste time saying what’s written
• Don’t create long lists, 5 can work, 3 is better...

58.
Thank you!
about.me/joaocarreiro