After meeting with and surveying multiple realtors, the two most common problems people have are: 1. "I don't know how to stand out as a realtor!" 2. "I have too many things to do, how do I make time?" And once you do learn how to stand out, how do you build relationships with your followers and turn them into leads?

2. Facebook Marketing
Hands on Workshop:
Facebook for Business
(Beginner Level)
Create a Facebook Page that
CONVERTS leads
Learn how to attract the
right Buyers and Sellers

3. MEET THE TEAM
IRWIN REPINSKY
Branch Manager | Marketing Expert
JONATHAN GOLDSTEIN
Head of Marketing & Social Media

4. Today’s Lesson
What Is Marketing?
How Can I Use Facebook To Market
Myself As A Realtor?
How Can I Stand Out?
How Can I Optimize My Facebook
Business Page?

5. CREATING A FACEBOOK PAGE

9. Business Page Teardown

10. About Page Teardown

11. Photo Sharing Teardown
Quick Facts
- 75% Professional/Business
related
- 25% Personal
Professional Posts:
- Add value by displaying current
listings
- Provides new information
Personal Posts:
- Humanizing quality
- Display likability+trustworthiness

12. Posts Per Week Vs. Interactions Per Post
TAKEAWAY: POST FREQUENCY ≠ HIGHER ENGAGEMENT

13. Interactions Per Post
Quick Facts
- Realtors/Real Estate
Companies that post
less than once a week
receive the most
engagement
- Those that post more
than 10x a week
receive the least
engagement

14. What Makes a Good Post?
ALWAYS ADD VALUE
4 Essential Categories
1) Information
○ Provide Information That Adds Value → “What just happened?”
2) Analysis
○ Analysis of Information → “What does it mean that this happened?”
3) Assistance
○ “How to Avoid This Bad Thing” OR “How to Have This Good Thing Happen”
4) Entertainment
○ Provide Relief and Add Levity → “Funny Videos/Photos/Moments”

15. What Should My Posts Include?
Images
Videos
links
content

16. Today’s Takeaways
- Create a business page that that is INTERESTING, ENGAGING, and YOU
- When sharing content, think about YOUR target customer and how you can
ADD value
- Everyone is different. Experiment by testing different kinds of post and see
which ones get the most engagement (i.e. photos, links, videos or articles)

17. STAY AFTER AND TALK
TO US!
JONATHAN GOLDSTEIN
M: (732) 865-3735
E: jonathanAgoldstein@gmail.com
For More Personalized Help...Reach Out and Say HI!
Still feel lost?
Need help creating a Social Media Plan?
Just want to chat about marketing strategies?
IRWIN REPINSKY
M: (732) 887-2451
E: irwin@ahmcloans.com