http://www.nohainboundmarketing.com - Marketing myth vs reality We hear a ton of marketing myths everyday that have no basis on research or facts. Read this to find out the reality of Inbound Marketing

1. MARKETING
REALITY
vs.
MARKETING
MYTH

2. INBOUND MARKETING

3. MYTH REALITY
Myth: Inbound marketing focuses Reality: Inbound marketing helps
exclusively on top-of-the-funnel attract leads & also helps convert those
objectives like attracting prospects & leads into paying customers.
leads.

4. SOCIAL MEDIA

5. MYTH REALITY
Myth: B2B companies don't need to Reality: 39% of B2B companies using
waste their time on Twitter, Facebook Twitter & 41% using Facebook have
& LinkedIn. acquired new customers from it.

6. MYTH REALITY
Myth: Facebook may be great for Reality: 41% of B2B companies & 62%
building buzz, but it has yet to prove of B2C companies using Facebook have
itself as an effective channel for acquired a customer from it.
generating sales.
Reality: 51% of Facebook fans are more
likely to buy brands they 'like.’

7. MYTH REALITY
Myth: Social networks are only for Reality: 40% of Facebook's active users
youngsters. are over the age of 35.
Reality: 52% of 55-64 year old internet
users have joined a social network.
Reality: 68% of European adult internet
users are on Facebook.

8. MYTH REALITY
Myth: Social media may be helping big Reality: 57% of small businesses say
brands with big budgets extend their social media is beneficial to their
reach & influence online, but it doesn't business.
help small businesses.

9. MYTH REALITY
Myth: Twitter is an annoying, pointless Reality: Companies that use Twitter
waste of time with no real business average 2x more leads than those that
value. don't.

10. MYTH REALITY
Myth: Social media may be helping big Reality: 57% of small businesses say
brands with big budgets extend their social media is beneficial to their
reach & influence online, but it doesn't business.
to anything for small businesses.
Reality: Companies with 1,000+ Twitter
followers get 6x more traffic.
Reality: 42% of companies that use
Twitter for marketing have acquired a
customer through it.

11. MYTH REALITY
Myth: Saying "Please ReTweet" in a Reality: Saying "Please ReTweet" in a
tweet only annoys people. tweet leads to more tweets.

12. CONTENT, BLOGGING & SEO

13. MYTH REALITY
Myth: If you give your content away Reality: "Free trials" are an excellent
for free, prospects will never buy your way to demonstrate the value of your
fully fledged offering. product & increase conversion.
Reality: Sharing free, relevant content
online helps search engines &
prospects find you.

14. MYTH REALITY
Myth: Blogging is overrated & not Reality: Companies that blog get 55%
particularly effective for marketing. more web traffic & 70% more leads
than those that don't.
Reality: 57% of companies have
acquired a customer through their blog.

15. MYTH REALITY
Myth: Nobody reads blogs. Reality: 65% of daily internet users
read blogs.
Reality: 46% of daily internet users
read >1 blog/day & 36% read 5 -10
blogs/day.

16. MYTH REALITY
Myth: Blogging has no impact on a Reality: Blogging can increase your
company's Twitter reach. Twitter reach by 75%.

17. MYTH REALITY
Myth: Blogging occasionally has the Reality: Businesses that blog at least 20
same impact on traffic & lead gen as times/month generate 5x more traffic
blogging constantly. & 4x more leads.

18. MYTH REALITY
Myth: Blogs are nice, but hardly a Reality: 2/3 of marketers say their
must-have for businesses. company blog is "critical" or
"important" to their business.

19. MAIL MARKETING &LEAD NURTURING

20. MYTH REALITY
Myth: You can rely on email to be the Reality: Your email database expires at
workhorse of your online marketing a rate of 25% per year.
efforts.
Reality: Gmail Priority Inbox & other
tools are pushing your automated
emails to the bottom of inboxes.

21. MYTH REALITY
Myth: Email is still one of the most Reality: Email usage is declining by as
effective ways of communicating with much as 59% across all age groups.
prospects.
Reality: Internet users spend 3x more
minutes on blogs & social networks
that on email.

22. MYTH REALITY
Myth: Lead nurturing email campaigns Reality: Sending automated emails to
should be automated based on each leads without a complete
lead's activity on your company understanding of their experience
website. across channels is more like SPAM than
lead nurturing.

23. MYTH REALITY
Myth: Lead nurturing email campaigns Reality: Sending automated emails to
should be automated based on each leads without a complete
lead's activity on your company understanding of their experience
website. across channels is more like SPAM than
lead nurturing.

24. ADVERTISING

25. MYTH REALITY
Myth: Television ads continue to be Reality: 86% of people skip TV ads.
one of the most effective forms of TiVo, DVRs, Hulu, YouTube & thousands
advertising. of cable/satellite networks have
fragmented TV audiences.

26. MYTH REALITY
Myth: Online advertising is not Reality: 62% of internet users search
effective for local businesses. online before they make a purchase,
even when the purchase is made at a
local business.

27. MYTH REALITY
Myth: Online advertising is not Reality: 62% of internet users search
effective for local businesses. online before they make a purchase,
even when the purchase is made at a
local business.

28. MARKETING BUDGET

29. MYTH REALITY
Myth: Most companies are increasing Reality: 54% of companies increased
their investments in traditional, their investments in social media &
outbound marketing programs. blogs in 2011
Reality: Leads generated via inbound
marketing tactics like blogging & social
media cost 62% less.

30. OUTBOUND MARKETING

31. MYTH REALITY
Myth: People like to receive Reality: Millions of Europeans opt to
telemarketing calls. registered on the Do Not Call list.

32. MYTH REALITY
Myth: Tradeshows are a great, cost- Reality: Tradeshows are one of the
effective way to generate a ton of new most costly ways to generate leads &
leads and customers. customers.

33. MOBILE MARKETING

34. MYTH REALITY
Myth: Optimizing your website & Reality: 130 million Europeans own a
email for mobile phones is not that smartphone.
important.
Reality: 15.5 percent of European
Smartphone Owners Have a Tablet
By Comscore Nov 26 2012

35. MYTH REALITY
Myth: Optimizing for mobile devices Reality: 74% of smartphone users have
isn't worth the effort. made a purchase from their
smartphone.
Reality: 78% of business people use
their mobile device to check email.

36. LANDING PAGES &LEAD GENERATION

37. MYTH REALITY
Myth: Websites with numerous Reality: Businesses with 31-40 landing
landing pages confuse people. pages get 7x more leads than those
with only 1-5 landing pages.
Reality: Businesses with >40 landing
pages get 12x more leads.

38. MYTH REALITY
Myth: Web traffic is the most Reality: Traffic is great, but if those
important measure of online visitors are leaving immediately, it’s not
marketing success. great? Conversions matter.

39. MARKETING AUTOMATION

40. MYTH REALITY
Myth: Marketing automation software Reality: Marketing automation can help
is all you need to generate lots of streamline nurturing leads, but it does
quality sales leads. nothing to help generate leads.

41. CONVINCED YET?
Visit us: www.nohainboundmarketing.com
Email us: jonathan@noha-agency.com
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