INTRODUCTION TO THE DIFFERENT FUNCTIONAL AREAS OF MANAGEMENT

1. INTRODUCTION TO THE
DIFFERENT FUNCTIONAL
AREAS OF MANAGEMENT
MRS. RAZZEL MARIANO
MS. JONARIE A. MACASLING
MR.RICARDO JABILE
MAED 304

3. SCOPE OF MARKETING MANAGEMENT
1. Marketing research:
Marketing research involves identification of needs, wants taste and
preferences of the targeted customer.
2. Determination of Objectives:
Marketing management performs the task of setting marketing objectives.
The marketing objectives are set in accordance with the overall
organisational objectives of profit maximization.

4. SCOPE OF MARKETING MANAGEMENT
3. Planning Marketing Activities:
Planning involves determining the future course of action. Planning helps
in accomplishment of objectives in a systematic manner.
4. Product Planning and Development:
Product is the basic element of marketing. Products are goods or services
that are offered to the customer for satisfying their needs and wants.

5. SCOPE OF MARKETING MANAGEMENT
5. Pricing of Product:
Pricing is a complex function of marketing management. In most of the cases prices form
the decision making criterion for purchase decision.
6. Promotion:
Promotion and advertisement are essential in order to maximise sales. Promotion and
advertisement is essential to provide information to the customers about the product, to
attract new customers, to provide reminder to customers about the product and to
continue purchase, to provide information about product improvement or introduction of
new brand.

6. SCOPE OF MARKETING MANAGEMENT
7. Distribution:
Distribution process facilitates easy availability of goods and services to the
customers at right time and at right and convenient location.
8. Evaluation and Controlling of Marketing Activities:
Marketing management performs the task of evaluation and controlling of the
marketing activities. Evaluation enables identification of effectiveness of
marketing plans and actions.

7. FUNCTION OF MARKETING MANAGEMENT
1. Assessing the Marketing Opportunities:
Determination of marketing objectives and assessment of the marketing
opportunities for the firm, is an important function of marketing management.
2. Planning the Marketing Activities:
Planning is an important managerial function. Planning of marketing activities is
a crucial task and involves numerous steps. It involves planning effective
strategies to achieve the desired marketing objectives.

8. FUNCTION OF MARKETING MANAGEMENT
3. Organising the Marketing Activities:
Another significant function of marketing is organising it implies determination of
various activities to be performed and assigning these activities to right person,
so that marketing objectives are achieved.
4. Co-Ordinating Different Activities of Enterprise:
Even the best of planning will not be rewarding if there is improper coordination
between different activities of the organisation.

9. FUNCTION OF MARKETING MANAGEMENT
4. Co-Ordinating Different Activities of Enterprise:
Even the best of planning will not be rewarding if there is improper coordination
between different activities of the organisation. Marketing involves various
activities and these are inter-related and interdependent.
5. Directing and Motivating the Employee:
A good direction is a must for effective performance of marketing functions.
Direction helps in rightful performance of the work. Different leadership style are
practised to guide the subordinates.

10. FUNCTION OF MARKETING MANAGEMENT
6. Evaluating and Controlling Marketing Efforts:
In order to have a profitable venture, marketing manager must on a continuous
basis, evaluate the marketing efforts. This will help him in knowing the
deficiencies if any, which can be corrected beforehand only and proper
adjustments can be made with the changing environment.

11. FUNCTION OF MARKETING MANAGEMENT
6. Evaluating and Controlling Marketing Efforts:
In order to have a profitable venture, marketing manager must on a continuous
basis, evaluate the marketing efforts. This will help him in knowing the
deficiencies if any, which can be corrected beforehand only and proper
adjustments can be made with the changing environment.

12. CAREERS OF MARKETING MANAGEMENT
• Market Research Analyst
• Marketing Director
• Marketing Manager
• Business Development manager
• Public Relations Specialist
• Education

14. IMPORTANCE OF FINANCIAL MANAGEMENT
Strategizing, or identifying what needs to happen financially for the
company to achieve its short- and long-term goals. Leaders need insights
into current performance for scenario planning, for example.
Decision-making, or helping business leaders decide the best way to
execute on plans by providing up-to-date financial reports and data on
relevant KPIs.
Controlling, or ensuring each department is contributing to the vision and
operating within budget and in alignment with strategy.

15. SCOPE OF FINANCIAL MANAGEMENT
Planning
The financial manager projects how much money the company will need
in order to maintain positive cash flow, allocate funds to grow or add new
products or services and cope with unexpected events, and shares that
information with business colleagues.
Budgeting
The financial manager allocates the company’s available funds to meet
costs, such as mortgages or rents, salaries, raw materials, employee T&E
and other obligations.
Budgets may be static or flexible.

16. SCOPE OF FINANCIAL MANAGEMENT
STATIC
- Remains the same even if there are significant changes from the
assumptions made during planning.
FLEXIBLE
- Adjusts based on changes in the assumptions used in the planning
process.

17. SCOPE OF FINANCIAL MANAGEMENT

18. SCOPE OF FINANCIAL MANAGEMENT

19. SCOPE OF FINANCIAL MANAGEMENT

20. FUNCTIONS OF FINANCIAL MANAGEMENT

21. FUNCTION OF FINANCIAL MANAGEMENT

22. CAREERS OF FINANCIAL MANAGEMENT
•accountants and Auditors. Accountants and auditors prepare and
examine financial records. ...
•Budget Analysts.
•Financial Analysts.
•Insurance Sales Agents.
•Insurance Underwriters.
•Loan Officers.
•Personal Financial Advisors.

24. DEFINITION OF OPERATIONS MANAGEMENT
Operation management means the
administration of business activities for attaining higher
efficiency. It is a process of planning, organizing, and
supervising the operations of the business for better
productivity. Operation management aims at reducing the
cost to business by avoiding any wastage of resources.

25. IMPORTANCE OF OPERATION MANAGEMENT
Helps in achievement of objectives: Operations management has an
effective role in the achievement of pre-determined objectives of an
organization.
Improves Employee productivity: Operation management improves the
productivity of employees
Enhance Goodwill: Operation management helps in improving the
goodwill and presence of the organization.
Optimum utilization of resources: Operation management focuses on
optimum utilization of all resources of the organization
Motivates Employees: Operation management helps in motivating the
employees towards their roles.

26. IMPORTANCE OF OPERATION MANAGEMENT

27. END OF THE REPORT