How Event Technology can Help you Events Take Off
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Event marketing, without marketing your event. Today you need a different approach to market your event through people and content. In this presentation Jon Schäffer talks about ow new social based platforms can help your event take off, and how new technologies can help improve the event experience. KOSMOS conference case study.
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How Event Technology can Help you Events Take Off
- 1. How Event Technology can help your Events Take Off Jon Schäffer Co-‐founder @ Conferize
- 2. KOSMOS Conference Copenhagen April 19th – 23rd 2010 3 Days 150 ParNcipants 104 Research papers 14 Sessions
- 3. Icelandic Volcano Erupts 120 parNcipants stranded in Europe and around the world
- 4. The conference was turned into a Hybrid event with live streaming and chat rooms Köln Arab Emirates Australia
- 5. Google AnalyNcs: 3.229 Pageviews 1.706 Online a[endees
- 6. 2010 30 a[endees +1700 online 2013 400 a[endees +2000 online From disaster to success
- 7. Awareness ConsideraNon Decision BUY The tradiNonal buying funnel is dead Before
- 8. BUY Awareness Research Engagement ConsideraNon Decision BUY Awareness ConsideraNon Decision Before Today
- 9. Transparency BUY Awareness Research Engagement ConsideraNon Decision Loyalty Advocacy Word-‐of-‐mouth
- 10. 1.000.000 of events IT’S A BUYER’S MARKET
- 11. Event MarkeNng, without markeHng the event The future is… You’ll no longer market your way to a product sale, you’ll now facilitate the process that leads to it.
- 12. Content + People = Content MarkeNng
- 13. All content is now digital but most conferences are not Videos Photos PresentaNon Reports Documents
- 14. Content is shared by the crowd, speakers, organizers… WHERE?
- 15. You need to aggregate, structure and facilitate content markeNng
- 16. That’s what Conferize does for you automaNcally
- 17. Content + People = Content MarkeNng Maybe it even goes VIRAL
- 18. Social based plahorms are the best to engage people and facilitate content markeNng Personal Professional Geeks Chaos
- 19. Personal Professional Geeks Chaos Conferize amplifies event markeNng via social networks
- 21. Roskilde Music FesNval Backstage Events
- 22. Speakers are your best ambassadors and people trust them more than you
- 23. Research shows that up to 18% of virtual parNcipants buy the Ncket next year
- 25. Conferences will also go online and first movers will win the crowd
- 26. Thanks for listening @JonSchaffer Co-‐founder @ Conferize.com