Learn how to integrate infographics into your publication and then explore how to balance story, design, sharability and data.

1. Making
Infographics a
Reality
For your Publication
Hashtag: #Missiographics
#EPAIdeas

2. Our Mission #GMIResearch
Our Mission:
GMI leverages research and technology to create,
cultivate, and communicate mission information leading
to insight that inspires Kingdom service.
2
Information
Provision
Decision
Support
Kingdom-Centered
Outcomes-based
Evaluation
The Knowledge Stewardship Cycle

3. Too little discernment!
Too Much Data . . .

4. We are seeing a shift

5. Where are the words going?

6. • “A visualization of data or ideas that tries to
convey complex information to an audience in
a manner that can be quickly consumed and
easily understood. “
The Power of Infographics
by Mark Smiciklas)
Defining Infographics

7. #’s on Visual Communication
90% 40% 12%
of info
transmitted
to the brain
is visual
of ppl
respond
better to
visual info
than text
growth in
traffic for
publishers
using
infographics

8. Too Much Data . . .
http://neomam.com/interactive/13reasons/

9. • Communicating Complex Messages
• Accenting Publications
• Managing Engagement
• Marketing Your Publication
• Sharing Your Content
Integrating Infographics

10. Communicating Complex
Messages

11. Accenting Publications

12. Accenting Publications

13. Accenting Publications

14. Managing Engagement

15. Marketing Your Publication

16. Sharing Your Content

17. • The Data
• The Story
• The Design
• The Sharability
How To Develop Infographics

18. We are seeing a shift

19. Does the Picture Match the Data?Does the Picture Match the Data?

20. Does the Picture Match the Data?
http://www.dailyherald.com/article/20141203/news/141209467/
Does the Picture Match the Data?

22. • Know your sources
• Check your stats
• Edit how your stats are presented
• Review how your data is designed
The Data

23. The Story

24. The Design

25. • Are you going to put it on social media?
• How will you deal with others downloading
and repurposing?
• What formats will you offer?
• Will you chunk it for promotion?
The Sharability

26. • Black and White vs. Color
• Sizes that work for digital and print
• Ecosystem busters
• Lack of creativity in repurposing
Pitfalls to Avoid in Your
Publication

27. Missiographics 1.0
• A powerful visual/full-
color book
• Over 15 infographics
with analysis
• Links to enhanced
content
• Covering a variety of
global topics
Missiographics 2.0

28. Join us in Visualizing the Kingdom
www.missiographics.com
Jon.hirst@gmi.org / @JonHirstGMI
www.gmi.org/