1. Learning from Global Manufacturing Leaders
Akamai
John Buten
Director, Enterprise Industry Marketing
May 17, 2011

2. We Make the Internet Work for Manufacturing
Internet Issues
• Not performance optimized
• Availability is poor
• Unpredictable load
• Open to attack
• Heterogeneous network (3G,Cable Modem,
DSL)
Akamai Enables Manufacturers to:
Akamai
• Reach new markets faster
• Drive down operating costs
• Improve speed to market
• More flexible supply chain
• Link directly with customers
Akamai Confidential Powering a Better Internet ©2011 Akamai

3. Akamai’s Business
Akamai
Akamai operates the world’s largest on-demand, distributed
Akamai 3,100 /25,000
computing platform delivering all forms of Web content and
applications for over 3,100 customers and 25,000 domains.
The Akamai Edge Platform: Akamai
90,000+ 1,700+ 750+ 71 ~1,000
Servers Locations Cities Countries Networks
• 500 billion hits / day 5000
• 5+ million hits per second
5
• 100+ million streams / day
1
• 1,000,000+ concurrent streams
• 4+ Terabits per second peak 4
• 15 – 30 % of all Web traffic. 15-30
Akamai Confidential Powering a Better Internet ©2011 Akamai

4. The Akamai EdgePlatform
Akamai Traffic in APAC
Country Mbps
China 54,802
Australia 51,168
India 28,475
South Korea 26,952
Taiwan 24,351
Philippines 20,789
Thailand 16,389
Malaysia 15,863
Hong Kong 15,481
Indonesia 13,824
Singapore 12,653
New Zealand 6,075
Vietnam 6,031
Macau 1,003
Akamai Confidential Powering a Better Internet ©2011 Akamai

5. How the Akamai Platform Works Akamai
2. Edge Region close 1. High Performance Global
to Origin Server Overlay Network
Application Server
Users
Web-enabled
Applications
IP Applications
IP 4. Accelerate dynamic transactions
with
3. Edge Region close to End
• SureRoute
User
• Akamai Protocol Akamai
• Pre-Fetching
Akamai Confidential Powering a Better Internet ©2011 Akamai

6. Evolution of Manufacturing Online
Brand
Marketing
1996 2001 2006 2011
Akamai Confidential Powering a Better Internet ©2011 Akamai

7. Delivering a Global Brand – Logitech
–
Opportunity
• Connect with consumers through
marketing and promotion.
• Consolidate infrastructure and improve time-to-market with Centralized
global infrastructure.
Challenge
• Achieving scale for marketing events and managing global performance from
centralized infrastructure. logitech.com
logitech.ch
logitech.no
Akamai Impact labtec.com
• Reduced cost with centralized infrastructure. Maintain over 60 global sites logitechcordless.com
from California. register.logitech.com
60 logitech.dk
• Delivery of marketing promotions at scale without incremental infrastructure - partners.logitech.com
delivered 14 million page views per hour or over 1 Gbps of traffic at peak. harmoneyremote.com
receipts.logitech.com
1 4 1Gbps logitech.com.cn
Logitech-partner.it
Logitech-insight.be
logicool.jp
winner.nestleletschat.com
harmony-elite.logitech.com
Akamai Confidential Powering a Better Internet ©2011 Akamai
harmony-select.logitech.com

8. Evolution of Manufacturing Online
Customer
Portals
Brand
Marketing
1996 2001 2006 2011
Akamai Confidential Powering a Better Internet ©2011 Akamai

9. Delivering a Global Brand – HP
–
Challenge
• Reach consumers, developers, partners in 170 countries around the world
without building out global datacenters
170 ,
Akamai Impact
• 60% reduction in response from Europe and Asia
60
• Elimination of customer and partner complaints
Hp.com
Hp.co.id
• Zero capital expenditure or infrastructure buildiout
“ ” Hp.co.kr
Hp.co.hk
Hp.com.tw
"Building out new data centers would have been far too costly and a poor Hp.com.nv
use of our resources. Akamai's Web Application Accelerator has given us the Eds.co.jp
outstanding performance we required with a transparent implementation and
no capital investment." Compaq.com.tw
- Tony Hinojosa, Manager, Enterprise Solutions Partner Division, HP Shopping.hp.com
Akamai agew.com
tippingpoint.com
Tony -
sppprobc.austin.hp.com
hpgap.com
Snapfish.com
Fcs-hpeprint.com
Procurve.com
Akamai Confidential Powering a Better Internet ©2011 Akamai

10. Delivering a Global Brand
Users feel as though they are close to the data-center
14 Local performance for users
in Atlanta is .63 seconds 0.63
12
10
Good Without
Seconds
8
Acceptable
Akamai
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4
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Akamai
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Akamai Confidential Powering a Better Internet ©2011 Akamai

11. Delivering Customer Portals – SKF
SKF –
Opportunity ( ):
• Provide manufacturers with timely
component specs they can include
in product design to drive sales.
Challenge ( ):
• Poor performance in AsiaPac
limits adoption of portal hosted in
Sweden
Akamai Impact ( ):
• Generated 30% growth in traffic from AsiaPac markets
• 4x improvement in response times for AsiaPac markets 4
• Average page download times worldwide reduced from
9 seconds to 3 seconds 9 3
• Generated 20% growth in overall Web site traffic
Akamai Confidential Powering a Better Internet ©2011 Akamai

12. Evolution of Manufacturing Online
Online
Applications
Customer
Portals
Brand
Marketing
1996 2001 2006 2011
Akamai Confidential Powering a Better Internet ©2011 Akamai

13. Delivering Online Applications
Supply Chain Product Lifecycle Management Project & Portfolio
Management Management
Challenge
• Apparel manufacturer
• Design to bid
• Prevent IP leakage
Challenge
• Sharing product specs for
Challenge • MPLS takes 2.5 months MPLS 2.5 engineering teams
• Global SCM portal
• Hosted centrally for global • High security
procurement Akamai Impact • Large files
• Poor performance causes poor • Improved by 52% 52%
adoption – especially in APAC • Faster than MPLS MPLS Akamai Impact
• Business continuity • Accelerated SSL VPN or FTPS for
security SSL VPN SFTP
Akamai Impact • 200% to 1,000% performance
• Improved performance by 600% to impact 200%-1,000%
APAC 6
• Improve productivity, product turn
• Increased adoption and
• Global compliance = cost time to market , ,
containment =
• Avoid regional build-out • End non-compliance
Akamai Confidential Powering a Better Internet ©2011 Akamai

14. The Emerging Hybrid Cloud
Internet Users
Application Origin
Internet
Akamai Confidential Powering a Better Internet ©2011 Akamai

15. The Emerging Hybrid Cloud
CLOUD Internet Users
APPLICATIONS
SaaS
PaaS
Internet
IaaS
Application Origin
WAN Users
Private WAN
Websphere
Data power
Akamai Confidential Powering a Better Internet ©2011 Akamai

16. Evolution of Manufacturing Online
Online
Platforms
Online
Applications
Customer
Portals
Brand
Marketing
1996 2001 2006 2011
Akamai Confidential Powering a Better Internet ©2011 Akamai

17. Distribution Portals Enable Agility
Global Connect
Benefits:
Better Managed Access
Standardization
Monitoring, Reporting, Auditing
Speed to Market
,
Akamai Confidential Powering a Better Internet ©2011 Akamai

18. Evolution of Manufacturing Online
Connected
Devices
Online
Applications
Customer
Portals
Brand
Marketing
1996 2001 2006 2011
Akamai Confidential Powering a Better Internet ©2011 Akamai

19. Connected Device Opportunity
Device =
Distribution Channel
Content Owners for Software & Media = /
SW
Publishers ???
Device Physical & Traditional Consumer
Manufacturer Distribution Channels
(ie: Retailers, Operators)
Challenge:
Bit Rates x
Format x
Security Scheme x
Social, Broadcasters, Device Environment =
and more Too Much Complexity
By 2012 Connected Devices will represent the majority of consumers for Software & Media Businesses
2012
By 2014, $100B+ of Media & Software revenue will be generated through devices*
2014 1000
Akamai Confidential Powering a Better Internet ©2011 Akamai

20. Akamai Connected Device Initiative
Akamai
Akamai HD Network: Delivery & Reporting Akamai – /
• Platform for delivery
• Platform for reporting and analytics
Akamai HD Network: Media Cloud Services –
• Cloud Transcoding = 1 Set of Bit Rates =
• Cloud Packaging = Standard Format =
• Cloud Encryption & Security /
Akamai Connected Device Specification – Akamai
Specifies how devices support:
• Playback & bit rate switching &
• Security
• Beaconing for QoS and Analytics
Akamai Confidential Powering a Better Internet ©2011 Akamai

21. Vehicle as Connected Device – OnStar
Akamai Confidential Powering a Better Internet ©2011 Akamai

22. DDoS Threatens Connected Devices
Target: Global Consumer Electronics Manufacturer eCommerce
Date: January 2010 2010
Peak Traffic: 100Mbps 100Mbps
Peak Overage: 51 x normal 51
Primary Origin: Worldwide –
Duration: 2+ Days Account Management
Downtime: 0 Hours, 0 Minutes /
Revenue Saved: $15 million
Mitigation:
• Acceleration/Caching /
• IP Blocking IP Connected Devices
• User Validation
The Akamai network saw more DDoS attacks in the
fourth quarter of 2010 than in the first three quarters
of the year combined Akamai
2010 DDoS
Akamai Confidential Powering a Better Internet ©2011 Akamai

23. Akamai ® DDoS Defender
24/7 DDoS Support/Standard Runbook
DDoS Readiness Service 7x24 DDoS /
Prepare Capped bursting fees, no charge for DDoS traffic
DDoS Fee Protection
DDoS
Event Log Capture Real-time logging of DDoS traffic events
DDoS
Historic logging for support investigation
Inspect Event Data Store
CAPTCHA based BOT validation room
Validation Room ??
Maximize offload from origin w/ flexible caching
Content Prioritization
Control content delivery based on user details
Absorb Request Management
IP Rate Control on excessive error responses
Error Code IP Rate Control
IP Rate
IP Blocking Block by IP IP
Deflect Traffic Prioritization Block by Geo
Access Management Control access to data based on user details
Grey = Planned Enhancements
Akamai Confidential Powering a Better Internet ©2011 Akamai

24. We Make the Internet Work for Manufacturing
Internet Issues
• Not performance optimized
• Availability is poor
• Unpredictable load
• Open to attack
• Heterogeneous network (3G,Cable Modem,
DSL)
Akamai Enables Manufacturers to:
Akamai
• Reach new markets faster
• Drive down operating costs
• Improve speed to market
• More flexible supply chain
• Link directly with customers
Akamai Confidential Powering a Better Internet ©2011 Akamai

25. Thank You
John Buten
Director, Enterprise Industry Marketing
jbuten@akamai.com
617 230 8359
Akamai Confidential Powering a Better Internet ©2011 Akamai