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When Patient Engagement is the Standard of Care, Is
                               HealthIT Ready?
         Dave Chase, Founder, Avado (Patient Relationship Management
          software); Contributing Editor, HIMSS “Engage! Transforming
                Healthcare Through Digital Patient Engagement”

DISCLAIMER: The views and opinions expressed in this presentation are those of the author and do not necessarily represent official policy or position of HIMSS.
Conflict of Interest Disclosure
         Dave Chase, CEO Avado, Writer for HIMSS, Reuters,
             TechCrunch, Forbes, The Doctor Weighs In
•   Salary: No salary

•   Royalty: No royalties

•   Receipt of Intellectual Property Rights/Patent Holder: N/A

•   Consulting Fees (e.g., advisory boards): N/A

•   Fees for Non-CME Services Received Directly from a Commercial Interest or
    their Agents (e.g., speakers’ bureau): N/A

•   Contracted Research: California Health Care Foundation, Direct Primary Care
    “landscape” paper

•   Ownership Interest (stocks, stock options or other ownership interest excluding
    diversified mutual funds): None besides Avado

•   Other:
Learning Objectives
1.   Describe how patient centered communication strategies like online
     appointment scheduling, reminders, prescription refills, and virtual
     doctor visits have improved clinic revenue and patient satisfaction

2.   Describe about the latest in patient centered design and engagement
     strategies from large systems and how to apply them to small practices,
     ACO's, Medical Homes and community health centers

3.   Describe with a toolkit of best practices in patient communication and
     engagement strategies that you can use to boost your bottom line, set
     your practice apart, and provide care that satisfies and even delights
     your patients and customers
Conflict of Interest Disclosure
     Dave Chase, CEO Avado, Writer for HIMSS,
Reuters, TechCrunch, Forbes, The Doctor Weighs In,
         California Health Care Foundation

        Has no real or apparent
      conflicts of interest to report.
Key Mortality
 Indicators
The “MAAAP”
to the
Business Case
for Patient
Engagement
MAAAP

20%



Marketing & Market Share
                http://bit.ly/MDBrokenRecord
MAAAP

  Accountable model success
depends on patient engagement




                   http://bit.ly/PatientsControlOutcomes
MAAAP
Administrative Savings
MAAAP

             Avoiding vendor dependency

                           “No specific reason is given for the closure, but
                           Verizon does detail, ‘a whole new tech
                           landscape’ shaping its decision, and that the
                           company is ‘evolving’ strategy..”


Impossible for any one vendor/carrier to address all of the vast array
requirements associated with patient engagement


                                            http://bit.ly/EngagementBusinessCase
MAAAP

Patient Satisfaction




                       http://bit.ly/7PatientCentricHabits
Tips from Two-time Survivor

    Professional background: Journalism, Marketing and PR
    Management for hospital systems, a global enterprise level
    EMR firm and global tech firms including Intel and HP.

    Personal: Two time cancer survivor. Breast cancer as a young
    adult, in full remission. Now living with a rare, chronic form of
    leukemia (CML) diagnosed three years ago.

    Online bio:
    • http://www.empowher.com/users/pat-elliott
    • http://www.cmleukemia.com/pat-elliott.html



                                                 http://bit.ly/2xSurvivor
Include patient input in the design and development
     process, and build in feedback mechanisms




                                    http://bit.ly/NimbleMedicine
Patient Relationship Management
     Deployment Model
                                                                                                            Custom

                                                                                        < 1 day
                                                                                                            Work with
                                                                                                         implementation
                                                                  < 1 day                               teams to complete
                                                                                                              custom
                                                                                                           integrations
                                            30 minutes                               Import and
                                                                                      configure
                                                              Import patients
                                                                                  additional services
                         30 minutes
                                                             Select and deploy
                                                                                   Share services
                                                             basic forms (check
                                                                                  with partners and
   15 minutes                                                 in, onboarding,
                                           Setup schedule                            colleagues
                         Invite staff                         care plans, etc.)
                                           (codes, colors,
                                             workflow)
 Create account      Invite partners and
                          colleagues
Invite patients by
       email          Setup branding
When Patient Engagement is the Standard of Care – Is
                       HealthIT Ready?
Dave Chase, CEO, Avado (Patient Relationship Management software)
                @chasedave, dchase@avado.com


  DISCLAIMER: The views and opinions expressed in this presentation are those of the author and do not necessarily represent official policy or position of HIMSS.

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HIMSS Patient Experience Forum - Business Case for Patient Engagement

  • 1. When Patient Engagement is the Standard of Care, Is HealthIT Ready? Dave Chase, Founder, Avado (Patient Relationship Management software); Contributing Editor, HIMSS “Engage! Transforming Healthcare Through Digital Patient Engagement” DISCLAIMER: The views and opinions expressed in this presentation are those of the author and do not necessarily represent official policy or position of HIMSS.
  • 2. Conflict of Interest Disclosure Dave Chase, CEO Avado, Writer for HIMSS, Reuters, TechCrunch, Forbes, The Doctor Weighs In • Salary: No salary • Royalty: No royalties • Receipt of Intellectual Property Rights/Patent Holder: N/A • Consulting Fees (e.g., advisory boards): N/A • Fees for Non-CME Services Received Directly from a Commercial Interest or their Agents (e.g., speakers’ bureau): N/A • Contracted Research: California Health Care Foundation, Direct Primary Care “landscape” paper • Ownership Interest (stocks, stock options or other ownership interest excluding diversified mutual funds): None besides Avado • Other:
  • 3. Learning Objectives 1. Describe how patient centered communication strategies like online appointment scheduling, reminders, prescription refills, and virtual doctor visits have improved clinic revenue and patient satisfaction 2. Describe about the latest in patient centered design and engagement strategies from large systems and how to apply them to small practices, ACO's, Medical Homes and community health centers 3. Describe with a toolkit of best practices in patient communication and engagement strategies that you can use to boost your bottom line, set your practice apart, and provide care that satisfies and even delights your patients and customers
  • 4. Conflict of Interest Disclosure Dave Chase, CEO Avado, Writer for HIMSS, Reuters, TechCrunch, Forbes, The Doctor Weighs In, California Health Care Foundation Has no real or apparent conflicts of interest to report.
  • 6. The “MAAAP” to the Business Case for Patient Engagement
  • 7. MAAAP 20% Marketing & Market Share http://bit.ly/MDBrokenRecord
  • 8. MAAAP Accountable model success depends on patient engagement http://bit.ly/PatientsControlOutcomes
  • 10. MAAAP Avoiding vendor dependency “No specific reason is given for the closure, but Verizon does detail, ‘a whole new tech landscape’ shaping its decision, and that the company is ‘evolving’ strategy..” Impossible for any one vendor/carrier to address all of the vast array requirements associated with patient engagement http://bit.ly/EngagementBusinessCase
  • 11. MAAAP Patient Satisfaction http://bit.ly/7PatientCentricHabits
  • 12. Tips from Two-time Survivor Professional background: Journalism, Marketing and PR Management for hospital systems, a global enterprise level EMR firm and global tech firms including Intel and HP. Personal: Two time cancer survivor. Breast cancer as a young adult, in full remission. Now living with a rare, chronic form of leukemia (CML) diagnosed three years ago. Online bio: • http://www.empowher.com/users/pat-elliott • http://www.cmleukemia.com/pat-elliott.html http://bit.ly/2xSurvivor
  • 13. Include patient input in the design and development process, and build in feedback mechanisms http://bit.ly/NimbleMedicine
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  • 16. Patient Relationship Management Deployment Model Custom < 1 day Work with implementation < 1 day teams to complete custom integrations 30 minutes Import and configure Import patients additional services 30 minutes Select and deploy Share services basic forms (check with partners and 15 minutes in, onboarding, Setup schedule colleagues Invite staff care plans, etc.) (codes, colors, workflow) Create account Invite partners and colleagues Invite patients by email Setup branding
  • 17. When Patient Engagement is the Standard of Care – Is HealthIT Ready? Dave Chase, CEO, Avado (Patient Relationship Management software) @chasedave, dchase@avado.com DISCLAIMER: The views and opinions expressed in this presentation are those of the author and do not necessarily represent official policy or position of HIMSS.

Notas do Editor

  1. As much as Pt Engagement is a focus, I think we’re underestimating its impact. 1)Bigger than shift from Landline – mobile. ; ffs-ffv &amp; consider how many new categories of apps we couldn’t have imagined 5 yrs ago  same will happen in h/c; MU is just a shot across the bow 2)highlight the biz case for pt engagement in light of the changes &amp; lessons learned 3)some best practices on how to think about system implementations in a fundamentally different wayNOTE BIT.LY LINKS
  2. Choice for a loved one is a no-brainer given one system has 73-88% lower mortalityNot a miracle drug but what Leonard Kish calls the blockbuster drug of the century – patient engagement just a matter of time before this is a major competitive disadvantage if your org isn’t effectively engaging; Worse, it could open up lawsuits for malpractice
  3. Analogy of sending patients to a foreign land, giving directions in a 2nd languageMove through MAAAP metaphor
  4. Brutal combo of pts forgetting or not understanding, MDs being time starved and MDs hitting the “replay button”Example with Dr Wendy Sue Swanson (seattlemamadoc). Flipping the classroom a la Khan Academy – ex: the science on immunizations leads to higher value patient encounters
  5. If you only take one slide away, this is the one
  6. Admin is where the ROI is most black &amp; whiteOrthopedic clinic example: spending $500k just on keying intake forms. Affiliating with a hospital on Epic and will need to do double entry, thereby doubling that cost annually.Critical as we enter consumerized and deflationary era. Better experience while saving $$
  7. Make stronger connection with VerizonHow many of you have used one of Verizon’s apps? How many people noticed they closed shop?And then transition – similar thing in healthcare. Dependence on one vendor is super risky
  8. Finish orthopedic clinic scenario – front desk nightmare