ULTRA-TARGETED, NON-INTRUSIVE DIGITAL ADVERTISING Smart Zones is a breakthrough audience identification and digital advertising platform that maps 100% of online home, education and business traffic into qualified, target-ready audiences — all while protecting user privacy. The only cookie-free solution, Smart Zones is backed by proven performance metrics, demonstrating an average lift of 128% over cookie-based campaigns.

1. © 2015 Responsory, a Johnson Direct LLC company
A Johnson Direct Company
and A Premier Smart Zones Partner

2. © 2015 Responsory, a Johnson Direct LLC company 2
SMART
ZONES
It’s patented, cutting-edge technology. And now it’s
within your reach.
This proprietary platform is like no other, and it has a
unique promise, too.
To put you in front of your audience online, offline
and on any device.
With 100% reach and accuracy.

3. © 2015 Responsory, a Johnson Direct LLC company 3
SMART
ZONES
WHAT IS SMART ZONES?
The only programmatic digital advertising platform
linking B2B and B2C customer CRM files, mailing lists
or IP website traffic to Internet delivery points at the
neighborhood or business rooftop level.

4. © 2015 Responsory, a Johnson Direct LLC company 4
TRANSLATION
This is targeting done the right way based on real
customers, affluence, lifestyle, interests and
quantified analytics.
Targeting no longer has to be a guess.
SMART
ZONES

5. © 2015 Responsory, a Johnson Direct LLC company 5
SOME OF OUR CLIENTS IN THE ZONES

6. © 2015 Responsory, a Johnson Direct LLC company 6
UNIQUE PLATFORM ATTRIBUTES
100% Reach
Data rich
Cookie-free privacy
Device independent
SMART
ZONES

7. © 2015 Responsory, a Johnson Direct LLC company 7
100% REACH
Reach over 250 million-plus individuals and over 18
million businesses in the U.S. and Canada.
UNIQUE
PLATFORM
ATTRIBUTES

8. © 2015 Responsory, a Johnson Direct LLC company 8
100% REACH
U . S . A N D C A N A D A C O V E R A G E
250 Million-Plus Individuals
131 Million-Plus Households
18 Million-Plus Businesses
1.8 Billion-Plus IP Addresses

9. © 2015 Responsory, a Johnson Direct LLC company 9
100% REACH
U . S . A N D C A N A D A C O V E R A G E
Smart Zones reaches audiences across all
offline and online marketing channels.
OFFLINE
DIRECT MAIL PHONE EMAIL DISPLAY VIDEO MOBILE INTERNET
RADIO
IPTV SOCIAL
MEDIA
ONLINE

10. © 2015 Responsory, a Johnson Direct LLC company 10
DATA RICH
Define audiences with over 750
consumer and business variables.
UNIQUE
PLATFORM
ATTRIBUTES

11. © 2015 Responsory, a Johnson Direct LLC company 11
DATA RICH
All data is derived from publicly available
information.
Data adheres to the highest privacy standards and to
all FTC recommendations-both online and offline.
Data sources include:
IRS, Voter Registration, Home Transactions,
Department of Commerce, Federal Reserve
Data, Voter Contributions Data, National Phone
Directory Data, Department of Housing and Urban
Development, Housing Management Development
Association

12. © 2015 Responsory, a Johnson Direct LLC company 12
DATA RICH
DEFINE YOUR AUDIENCES WITH
OVER 750 DATA VARIABLES
Sampling of B2C Variables
Age, Gender Ethnicity, Life Stage, Education, Vehicle,
Home Type, Purchases & Interests, Charitable
Contributions, Income, IRA/401K, Net Worth, Home
Value, Political Affiliation, Household Income,
Discretionary Income

13. © 2015 Responsory, a Johnson Direct LLC company 13
DATA RICH
MORE VARIABLES = MORE ACCURACY
Automated Predictive Modeling
Smart Zones’ patented and automated algorithms
platform automates the creation of custom targeting
models.
We identify what is unique about customers when
compared to the balance of the local population,
based on multivariate data.

14. © 2015 Responsory, a Johnson Direct LLC company 14
UNIQUE
PLATFORM
ATTRIBUTES
COOKIE-FREE PRIVACY
No tracking, no use of cookies and no inferred
audience segmentation.

15. © 2015 Responsory, a Johnson Direct LLC company 15
COOKIE-FREE PRIVACY
OVER 50% OF BROWSERS BLOCK COOKIES
Reach more customers with accuracy
and privacy on any Internet-enabled device
100%
50%
0%
100%
50%
0%
100%
50%
0%
100%
50%
0%
100%
50%
0%

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I00% reach to all Internet-enabled devices
(i.e., desktops, laptops, tablets, smart phones).
UNIQUE PLATFORM ATTRIBUTES
D E V I C E I N D E P E N D E N T

17. UNDER THE HOOD
A sneak peek at the power behind
the Smart Zones platform.

18. SORRY!

19. © 2015 Responsory, a Johnson Direct LLC company 19
This is where our sneak peek for the Smart Zones
demo ends. There’s so much more we’d like to
share with you.
Contact our New Business Hotline to schedule
your ALL ACCESS Smart Zones demo!
800.710.2750
INFO@RESPONSORY.COM
Responsory, a Johnson Direct company, is proud to be designated as a Premier Partner for Semcasting’s Smart Zones audience targeting platform.
Semcasting is a leading data provider and the patent owner of the Smart Zones technology.