Giá trị lớn nhất của Fan trên facebook?
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Giá trị lớn nhất của Fan trên facebook?
- 1. What is the value of a Facebook fan? How I learned to stop worrying about quantity and love the quality. Wednesday, October 26, 2011
- 2. “If you are not paying for it, You are the product.” - Some really smart guy on the internet - Wednesday, October 26, 2011
- 3. We all have an individual Social Value. Based on what we do and what is our role. Wednesday, October 26, 2011
- 4. Wednesday, October 26, 2011
- 5. We are part of a machinery, which is sold to marketeers as any other media. Wednesday, October 26, 2011
- 6. “A Fan base of 1 million translates into at least $3.6M in equivalent media over a year.” - Vitrue - Wednesday, October 26, 2011
- 7. “Fans are 28 % more likely than non-fans to continue using a specific brand” - Synpase - Wednesday, October 26, 2011
- 8. “On average fans spend an extra $72 that they would not otherwise spend.” - Synpase - Wednesday, October 26, 2011
- 9. But still many brands fall short from their potential in Social Media Wednesday, October 26, 2011
- 10. “Maybe the problem is that we still treat Social Media as a media, not as an environment” - I said that many times - Wednesday, October 26, 2011
- 11. From singularity and simplicity.. Wednesday, October 26, 2011
- 12. to complex networks.. Wednesday, October 26, 2011
- 13. And this means we have to change the way work, the way we think and way we produce. Wednesday, October 26, 2011
- 14. Wednesday, October 26, 2011
- 15. Wednesday, October 26, 2011
- 16. Marketing is always on! Wednesday, October 26, 2011
- 17. Wednesday, October 26, 2011
- 18. There has to be a clear goal and way to measure it. Wednesday, October 26, 2011
- 19. Wednesday, October 26, 2011
- 20. This is no goal. Wednesday, October 26, 2011
- 21. This might be, but it’s not enough. Wednesday, October 26, 2011
- 22. One thing is for sure: Somebody else’s goal is not your goal. Wednesday, October 26, 2011
- 23. Brands are very different and so are their fans. Wednesday, October 26, 2011
- 24. Wednesday, October 26, 2011
- 25. Wednesday, October 26, 2011
- 26. Instead of focusing on quantity, we should start embracing quality. Wednesday, October 26, 2011
- 27. If you build a fan base, be sure you are leveraging it! Wednesday, October 26, 2011
- 28. If it’s earned media that we want. Let’s start earning it! Wednesday, October 26, 2011
- 29. “Luke, use the data.. ” Wednesday, October 26, 2011
- 30. Facebook’s latest update on insights is all about engagement and activity Wednesday, October 26, 2011
- 31. Wednesday, October 26, 2011
- 32. Not every fan will see your update, because Facebook tries to show users only most relevant stuff according to EdgeRank Wednesday, October 26, 2011
- 33. Wednesday, October 26, 2011
- 34. Talking about this Wednesday, October 26, 2011
- 35. Wednesday, October 26, 2011
- 36. • Liking a Page • Posting to a Page’s Wall • Liking, commenting on or sharing a Page post (or other content on a page, like photos, videos or albums) • Answering a Question posted • RSVPing to an event • Mentioning a Page in a post • Phototagging a Page • Liking or sharing a check-in deal • Or checking in at a Place . Wednesday, October 26, 2011
- 37. That’s all folks! Wednesday, October 26, 2011