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The Evolution of
Search
The Evolution of Modern Search and the future
of Microsoft Search in Bing
Twitter: @Rockett_15
HOU365 Community President
HOU365 Saturday Houston Chair
Co-Owner Houston PowerApps & Flow UG
National Speaker
Houston, Tx
Johnny is a passionate evangelist who attributes his professional experiences, technical expertise
and real-world SharePoint and Office 365 experience with organizations. He served 10 years in the
U.S. Navy serving on 2 Aircraft Carriers (USS Eisenhower & USS Nimitz) as an Electrical Work Center
Supervisor. He graduated from the University of Phoenix of Houston in 2011 with a Bachelor of
Science degree in Business Information Systems. Johnny has been working in the SharePoint
community for the last 9 years.
Johnny Lopez
Agenda
• Evolution of Search
• Classic Search Experience
• Modern Search Experience
• Bing Search Experience
We all struggle finding information…
I can’t find our
health insurance
claim form.
“ “
I need directions to
Building 92 for our
meeting.
“ “
Where did I put
that document I
was working on?
“ “
I need to find the
most current
industry research
data for this client
proposal.
“
“
Can you share that
PowerPoint you
presented
yesterday?
“ “
Mark is no longer
here, where can I
find his project
files?
“ “
Hang on, I think it’s
on my hard drive… or
was it OneDrive?
Maybe it’s on
SharePoint instead?
“ “Who is Peggy’s
manager?“
“
The Why?
• Inundated by too much data and
content
• Searching at work is frustrating
• Our expectations have changed
How much is
too much?
 Stored in multiple locations:
 Company intranets
 Cloud services
 SharePoint
 OneDrive
 Line of business applications
 On-premises servers
44
76%
Why is
searching at
work
frustrating?
Users are faced with multiple, distinct search experiences:
• Context and application-switching to find information
• Each entry point has a different search UX
• Results are partial, and inconsistent across applications
and there are just too many results to dig through to find
the right one.
Our expectations
have changed…
• We want searching at work to be as easy
as searching the web
• We want results that are relevant and
personalized
• We want answers to our questions, not
just
more links
As a result…
• of our time at work is spent just looking for information
• That’s 1 day a week lost per employee!
No wonder companies have spent billions of dollars
building custom solutions to try and solve this problem.
20%
Internet Search vs
Intranet Search
• When you search on an INTERNET
• You are looking for news, music, how-to, cultural
information
• When you search on an INTRANET
• You are looking for relevant business content,
documents, how-to, and enterprise specific
information
• What does that mean?
• Our search on the INTERNET is more of a general
topic and we are looking for more broad results.
• Our search on the INTRANET is more specific to
things like company policies, Time off,
applications, or company procedures.
Top 10 Search
Engines
• Google - Offering everything from image searches, map searches, news
searches, etc. With impressive keyword relevancy and a continuously
improving search algorithm, it's easy to see why Google is still the
reigning champ.
• Bing - The Microsoft powered search engine prides itself on being a
"decision engine" by offering search suggestions on the side column
and providing extra search options.
• Yahoo - While Yahoo has been suffering as of late, it's still a classic and
a popular search engine.
• Ask - Clean layout and handy results grouping.
• AOL Search - AOL continues to be used, primarily by people who still
use AOL. They're out there somewhere.
• DogPile - the once alternative to Google is getting a comeback and is a
great alternative to bigger search engines.
• Duck Duck Go - Doesn't track your search history and is avoids
spammy sites.
• The Internet Archive - This search engine lets users travel back in time
to see how web pages looked in years gone by. A very fun search
engine to play around with.
Classic SharePoint Search
Search Components
• Crawl and content processing
• Index
• Query processing
• Search administration
• Analytics
Search Architecture
Best Practice for classic
search is to use Metadata
• Manual Classification
• pre-defined taxonomy-based using Term Store
and content types
• Users are lazy
• Required fields are sometimes problematic
(documents with no checked-in version)
• Automatic Classification
• Custom Entity Extraction (on-premises only)
• pre-defined taxonomy-based using Term Store
and content types
• Machine-learning, e.g. Cognitive Services for
images
Microsoft Search: Intelligent search for the
modern workplace
One simple search across Microsoft 365 and
your enterprise
Search that’s consistent and familiar, from
within any app you’re using
Intelligent search that personalizes results to
you and your work
Ability to search from any device, anywhere
Microsoft
Search
Microsoft Search features
Built on the Microsoft Graph and using Bing technology, Microsoft Search
gives your employees the ability to easily find:
Files: Contextual and relevant files on SharePoint, OneDrive for Business, and more
People: Someone’s role within the company, what they’ve been working on, org
charts, and ways to contact them
Groups: Office 365 groups by name or by members, then browse shared content
Sites, answers and resources: Curated bookmarks help them navigate quickly to internal
sites and tools, while Q&A’s give them quick answers without additional clicks
Locations: Addresses, maps, and directions to company buildings
Teams conversations: Bing is the only entry point that surfaces Teams and Yammer
conversations for users
• Simplicity: A single, purpose-built enterprise search tool to replace multiple solutions
ROI: Maximize your technology investment – Microsoft Search already comes as part of your
O365 and M365 subscription
Security: Work searches by your employees are protected – General Data Protection
Regulation (GDPR) and Tier C compliant
Productivity: Information employees need is at their fingertips and can be found quickly. No
more workplace disruptions by employees asking each other for help
Knowledge management: Important information and IP can still be found by everyone, no
matter how your business changes over time
MicrosoftSearchbenefits
Powering Microsoft Search: Microsoft Graph
Understanding the connections between you, the people in your organization, and
the work you do at the company.
INSIGHTS
CONVERSATIONS
ACTIVITY CONTENT
ME
TRENDING
ORGANIZATION
GROUPS
DEVICES
EMAILS
COLLABRATION
PEOPLE
SHARED
CONTACTS
TASKS
EVENTS
REPORTS
CHATS
DOCUMENTS
Modern Search Experience
Search Breadcrum
VIDEOS
WEBSITES
RESEARCH
ARCHIVES
PROFESSIONAL
& SOCIAL
NETWORKS
PUBLIC
REPOSITORIES
FINANCIAL
MARKETS
TRENDING
INFORMATION
INSIGHTS
CONVERSATIONS
ACTIVITY
CONTENT
ME
TRENDING
ORGANIZATION
GROUPS
DEVICES
EMAILS
COLLABRATION
PEOPLE
SHARED
CONTACTS
TASKS
EVENTS
REPORTS
CHATS
DOCUMENTS
Microsoft Graph + Bing = Personalized, intelligent
results
Microsoft Graph +
Microsoft Search in Bing
A familiar and easy entry point to Microsoft Search
Bing delivers work + web results with just one query
Enterprise-grade security for your company and
employees
Microsoft Search in Bing is a familiar and easy
entry point • For most people, searching from the browser address
bar is already an ingrained habit
⁻ Fastest way to start your search
⁻ Saves clicks navigating from resource to resource
⁻ Always available
• MSB extends your enterprise search to every user in
your organization already using Bing
⁻ Bing query share*: US 24.7%; Germany 21.7%; UK 18.2%;
France 14.1%; Canada 20.2%; Australia 14.8%
• No additional training is required – everyone already
knows how to search on the web
* ComScore Dec 2018. PC query share on Bing.com and Microsoft sites.
Microsoft Search in Bing delivers work + web
results
• Research a customer, competitor or technical issue and
get results from both internal documents and info on
the web – in one view.
• Discover an internal resource you didn’t know about.
For example, a web search for “day care” returns local
day care results – but also what day care support your
organization provides.
• Don’t know where to start? Microsoft Search in Bing
provides the broadest possible view of information to
help with your query.
Microsoft Search in Bing provides security
Inside your organization:
• Azure Active Directory (ADD) sign in required to view enterprise results
• Respects file permissions and privacy settings so employees can only see
content they have permissions to see
• Tier C and General Data Protection Regulation (GDPR) compliance provide
security and privacy protections.
On the Internet:
• Enhanced security measures provide additional protection for your
employees’ searches
• Enterprise searches are anonymized and not used for autosuggestion
training or for personalized ads.
Microsoft Search roadmap:
Available now
• Microsoft Search in Bing
• Microsoft Search in Office.com header
• Microsoft Search in online app pages
• SharePoint mobile app
• Outlook search improvements
• Unified admin portal
Future*
• Extensibility
• Connectors
• Automated Q&A
• Acronym and topic extraction
Coming soon*
• Microsoft Search in Office apps
• Microsoft Search in Windows
• Microsoft Search in Edge
• Next-gen search relevancy
• People and expert search
• Floor plans
* As of 4/1/2019 New features will be rolled out to various entry points over time, this roadmap should not be viewed as a commitment schedule for upcoming features or releases.
Next steps to using Microsoft Search
1. Check that Microsoft Search is enabled, and sign in to the Admin
Center. If it’s not enabled, request help from your CSM.
admin.microsoft.com
MSB public preview customers that
enabled prior to 4/30/2019 can continue to
use bingforbusiness.com/admin
4. Make it easy for your users to access Microsoft Search by
configuring your company’s default search engine
2. Enhance the experience with bookmarks, Q&A, and building
locations.
3. Get the word out by utilizing the communications plan and
templates available to you in the Adoption Kit
Download the Adoption Kit
Get more tips on planning
your content
Learn how
Websites:
https://www.bing.com/business/explore
https://docs.microsoft.com/en-us/microsoftsearch/features
https://aka.ms/MicrosoftSearch/Adoption
Tech Community Search Forum
https://techcommunity.microsoft.com/t5/Microsoft-Search/bd-p/MicrosoftSearch
Blogs
https://www.microsoft.com/en-us/microsoft-365/blog/
https://techcommunity.microsoft.com/t5/Microsoft-Search-Blog/bg-p/IntelligentSearch_DiscoveryBlog
Resources
Thank you!

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The evolution of Search spscinci

  • 1. The Evolution of Search The Evolution of Modern Search and the future of Microsoft Search in Bing
  • 2. Twitter: @Rockett_15 HOU365 Community President HOU365 Saturday Houston Chair Co-Owner Houston PowerApps & Flow UG National Speaker Houston, Tx Johnny is a passionate evangelist who attributes his professional experiences, technical expertise and real-world SharePoint and Office 365 experience with organizations. He served 10 years in the U.S. Navy serving on 2 Aircraft Carriers (USS Eisenhower & USS Nimitz) as an Electrical Work Center Supervisor. He graduated from the University of Phoenix of Houston in 2011 with a Bachelor of Science degree in Business Information Systems. Johnny has been working in the SharePoint community for the last 9 years. Johnny Lopez
  • 3. Agenda • Evolution of Search • Classic Search Experience • Modern Search Experience • Bing Search Experience
  • 4. We all struggle finding information… I can’t find our health insurance claim form. “ “ I need directions to Building 92 for our meeting. “ “ Where did I put that document I was working on? “ “ I need to find the most current industry research data for this client proposal. “ “ Can you share that PowerPoint you presented yesterday? “ “ Mark is no longer here, where can I find his project files? “ “ Hang on, I think it’s on my hard drive… or was it OneDrive? Maybe it’s on SharePoint instead? “ “Who is Peggy’s manager?“ “
  • 5. The Why? • Inundated by too much data and content • Searching at work is frustrating • Our expectations have changed
  • 6. How much is too much?  Stored in multiple locations:  Company intranets  Cloud services  SharePoint  OneDrive  Line of business applications  On-premises servers 44 76%
  • 7. Why is searching at work frustrating? Users are faced with multiple, distinct search experiences: • Context and application-switching to find information • Each entry point has a different search UX • Results are partial, and inconsistent across applications and there are just too many results to dig through to find the right one.
  • 8. Our expectations have changed… • We want searching at work to be as easy as searching the web • We want results that are relevant and personalized • We want answers to our questions, not just more links
  • 9. As a result… • of our time at work is spent just looking for information • That’s 1 day a week lost per employee! No wonder companies have spent billions of dollars building custom solutions to try and solve this problem. 20%
  • 10. Internet Search vs Intranet Search • When you search on an INTERNET • You are looking for news, music, how-to, cultural information • When you search on an INTRANET • You are looking for relevant business content, documents, how-to, and enterprise specific information • What does that mean? • Our search on the INTERNET is more of a general topic and we are looking for more broad results. • Our search on the INTRANET is more specific to things like company policies, Time off, applications, or company procedures.
  • 11. Top 10 Search Engines • Google - Offering everything from image searches, map searches, news searches, etc. With impressive keyword relevancy and a continuously improving search algorithm, it's easy to see why Google is still the reigning champ. • Bing - The Microsoft powered search engine prides itself on being a "decision engine" by offering search suggestions on the side column and providing extra search options. • Yahoo - While Yahoo has been suffering as of late, it's still a classic and a popular search engine. • Ask - Clean layout and handy results grouping. • AOL Search - AOL continues to be used, primarily by people who still use AOL. They're out there somewhere. • DogPile - the once alternative to Google is getting a comeback and is a great alternative to bigger search engines. • Duck Duck Go - Doesn't track your search history and is avoids spammy sites. • The Internet Archive - This search engine lets users travel back in time to see how web pages looked in years gone by. A very fun search engine to play around with.
  • 13. Search Components • Crawl and content processing • Index • Query processing • Search administration • Analytics
  • 15. Best Practice for classic search is to use Metadata • Manual Classification • pre-defined taxonomy-based using Term Store and content types • Users are lazy • Required fields are sometimes problematic (documents with no checked-in version) • Automatic Classification • Custom Entity Extraction (on-premises only) • pre-defined taxonomy-based using Term Store and content types • Machine-learning, e.g. Cognitive Services for images
  • 16. Microsoft Search: Intelligent search for the modern workplace One simple search across Microsoft 365 and your enterprise Search that’s consistent and familiar, from within any app you’re using Intelligent search that personalizes results to you and your work Ability to search from any device, anywhere Microsoft Search
  • 17. Microsoft Search features Built on the Microsoft Graph and using Bing technology, Microsoft Search gives your employees the ability to easily find: Files: Contextual and relevant files on SharePoint, OneDrive for Business, and more People: Someone’s role within the company, what they’ve been working on, org charts, and ways to contact them Groups: Office 365 groups by name or by members, then browse shared content Sites, answers and resources: Curated bookmarks help them navigate quickly to internal sites and tools, while Q&A’s give them quick answers without additional clicks Locations: Addresses, maps, and directions to company buildings Teams conversations: Bing is the only entry point that surfaces Teams and Yammer conversations for users
  • 18. • Simplicity: A single, purpose-built enterprise search tool to replace multiple solutions ROI: Maximize your technology investment – Microsoft Search already comes as part of your O365 and M365 subscription Security: Work searches by your employees are protected – General Data Protection Regulation (GDPR) and Tier C compliant Productivity: Information employees need is at their fingertips and can be found quickly. No more workplace disruptions by employees asking each other for help Knowledge management: Important information and IP can still be found by everyone, no matter how your business changes over time MicrosoftSearchbenefits
  • 19. Powering Microsoft Search: Microsoft Graph Understanding the connections between you, the people in your organization, and the work you do at the company. INSIGHTS CONVERSATIONS ACTIVITY CONTENT ME TRENDING ORGANIZATION GROUPS DEVICES EMAILS COLLABRATION PEOPLE SHARED CONTACTS TASKS EVENTS REPORTS CHATS DOCUMENTS
  • 21.
  • 24. Microsoft Search in Bing A familiar and easy entry point to Microsoft Search Bing delivers work + web results with just one query Enterprise-grade security for your company and employees
  • 25. Microsoft Search in Bing is a familiar and easy entry point • For most people, searching from the browser address bar is already an ingrained habit ⁻ Fastest way to start your search ⁻ Saves clicks navigating from resource to resource ⁻ Always available • MSB extends your enterprise search to every user in your organization already using Bing ⁻ Bing query share*: US 24.7%; Germany 21.7%; UK 18.2%; France 14.1%; Canada 20.2%; Australia 14.8% • No additional training is required – everyone already knows how to search on the web * ComScore Dec 2018. PC query share on Bing.com and Microsoft sites.
  • 26. Microsoft Search in Bing delivers work + web results • Research a customer, competitor or technical issue and get results from both internal documents and info on the web – in one view. • Discover an internal resource you didn’t know about. For example, a web search for “day care” returns local day care results – but also what day care support your organization provides. • Don’t know where to start? Microsoft Search in Bing provides the broadest possible view of information to help with your query.
  • 27. Microsoft Search in Bing provides security Inside your organization: • Azure Active Directory (ADD) sign in required to view enterprise results • Respects file permissions and privacy settings so employees can only see content they have permissions to see • Tier C and General Data Protection Regulation (GDPR) compliance provide security and privacy protections. On the Internet: • Enhanced security measures provide additional protection for your employees’ searches • Enterprise searches are anonymized and not used for autosuggestion training or for personalized ads.
  • 28. Microsoft Search roadmap: Available now • Microsoft Search in Bing • Microsoft Search in Office.com header • Microsoft Search in online app pages • SharePoint mobile app • Outlook search improvements • Unified admin portal Future* • Extensibility • Connectors • Automated Q&A • Acronym and topic extraction Coming soon* • Microsoft Search in Office apps • Microsoft Search in Windows • Microsoft Search in Edge • Next-gen search relevancy • People and expert search • Floor plans * As of 4/1/2019 New features will be rolled out to various entry points over time, this roadmap should not be viewed as a commitment schedule for upcoming features or releases.
  • 29. Next steps to using Microsoft Search 1. Check that Microsoft Search is enabled, and sign in to the Admin Center. If it’s not enabled, request help from your CSM. admin.microsoft.com MSB public preview customers that enabled prior to 4/30/2019 can continue to use bingforbusiness.com/admin 4. Make it easy for your users to access Microsoft Search by configuring your company’s default search engine 2. Enhance the experience with bookmarks, Q&A, and building locations. 3. Get the word out by utilizing the communications plan and templates available to you in the Adoption Kit Download the Adoption Kit Get more tips on planning your content Learn how
  • 30. Websites: https://www.bing.com/business/explore https://docs.microsoft.com/en-us/microsoftsearch/features https://aka.ms/MicrosoftSearch/Adoption Tech Community Search Forum https://techcommunity.microsoft.com/t5/Microsoft-Search/bd-p/MicrosoftSearch Blogs https://www.microsoft.com/en-us/microsoft-365/blog/ https://techcommunity.microsoft.com/t5/Microsoft-Search-Blog/bg-p/IntelligentSearch_DiscoveryBlog Resources

Notas do Editor

  1. This session will take you through the evolution of classic SharePoint search to the Microsoft Search Experience and the future of Microsoft Search in Bing.
  2. Crawl and content processing The crawl and content processing architecture consists of the following: Crawl component Crawls content sources to collect crawled properties and metadata from crawled items and sends this information to the content processing component. Crawl database Contains information about crawled items, such as last crawl time, the last crawl ID, and the type of update during the last crawl. Content processing component Crawls content sources to collect crawled properties and metadata from crawled items and sends this information to the index component. Index The index component receives the processed items from the content processing component and writes them to the search index. This component also handles incoming queries, retrieves information from the search index, and sends back the result set to the query processing component. Query processing The query processing component analyzes and processes search queries and results. The processed query is then submitted to the index component, which returns a set of search results for the query. Search administration Search administration is composed of the search administration component and its corresponding database. Search administration component Runs the system processes for search, and adds and initializes new instances of search components. Search administration database Stores search configuration data. Analytics The analytics architecture consists of the analytics processing component, analytics reporting database, and link database. Analytics processing component Performs search analytics and usage analytics. Link database Stores information extracted by the content processing component and search click information. Analytics reporting database Stores the results of usage analytics. Event store Stores usage events that are captured on the front-end.
  3. Microsoft Search works across many of these apps today and will be part of everything soon Not only that, Microsoft Search has the ability to find information anywhere in the workplace (as long as the user has access), as well as out on the internet
  4. With Microsoft Search finding information becomes easy, fast and relevant saving your business time and money Knowledge Management - No more lost Tribal Knowledge as people leave the company Ladder it back to the 3 frustrations: Lots of app-switching to find info Each entry point has a different search UX to lean Results are partial, and inconsistent across applications
  5. The Graph is a technology that can tie together all the Microsoft products allowing them to share data intelligence. In the simplest terms Microsoft Graph is a way (API interface) to search Users, Groups, Mail, Calendars, Contacts, Files etc. across all Microsoft technology, all from a single endpoint such as Search.
  6. In SharePoint Online and on office.com, search is personal, and the search results are even easier to explore. Another user will see different results than you, even when you both search for the same words. You'll only see results that you already have access to, and other users can’t find your private documents.  Even before you start typing, you'll see results based on your previous activity in Office 365. The results update as you start typing.  If these results aren’t what you’re looking for, click the link to see more results or press Enter to open the search results page and see and explore all the results. Here's an example of search results from SharePoint:
  7. Explore the search results to see more details about the people and files you've found, or refine your search to get other results. Here’s an expert tip to quickly see more, or less, details of a result - you can actually click anywhere in the empty space of the result. 
  8. You can navigate to locations that you want to explore further and, if you've searched in SharePoint Online, you can change where the results come from. For example, if you searched from a site, but really meant to search all of SharePoint, then you’re just one click away. Or, if the site you searched from is associated with another site, but you want to search all the associated sites. When you exit a search results page, you return to the page where you started your search.
  9. NOTE TO PRESENTERS: This slide is followed by three deeper-dive slides with examples for each. If you wish to include your own examples, then hide the following slides Microsoft Search in Bing can help transition users into the world of enterprise search: They learn to use it on Bing, and it becomes a habit when they’re using other products.
  10. Microsoft Search in Bing drives adoption and will increase overall user activity with your other Microsoft enterprise products, such as Microsoft 365 and Office 365; it’s easy enough to use that the behavior translates easily across the ecosystem.
  11. ADD Azure Active Directory sign in provide a single sign in capability across all the M365/O365 ecosystem General Data Protection Regulation (GDPR) is about safeguarding individual privacy rights with the Microsoft Cloud https://www.microsoft.com/en-us/trustcenter/compliance/compliance-overview When logged in, employee searches are separate from bing.com in the public realm to ensure privacy and security https://support.office.com/en-us/article/security-for-microsoft-search-in-bing-50461cb9-8707-46c1-935a-1b9608a98800?ui=en-US&rs=en-US&ad=US
  12. Don’t forget to review the “Read Me First!” guide for Client Success Managers