This document introduces the team at Wingnut agency and provides an overview of the agency's capabilities. It summarizes the team members and their experience. The agency focuses on strategic branding, advertising, design, digital and interactive marketing. It then highlights some case studies including work for Gorilla Gear to position it as a sanctuary for hunters and work for Best Buy to communicate with different customer segments. The document promotes Wingnut's experience, partnership approach, efficient workflows and creative solutions.
2. HELLO
Introductions
• Meet your team
Agency overview
• Capabilities
Brand experience
• Portfolio
• Case studies
Why Wingnut
3. INTRODUCTION
S
JOHN ARMS
President/Creative Director
Years in league: 16
Past Life: Colle & McVoy, Initio Advertising, Odney
Advertising, Best Buy Advertising
JEFFREY RICH
Chief Marketing Officer
Years in league: 17
Past Life: Harte Hanks Marketing, The Lacek Group,
Periscope Advertising, Target Corp
GREG DUTTON
Executive Creative Director
Years in league: 16
Past Life: Fallon, BBDO, Peterson Milla Hooks, Odney
Advertising, Initio Advertising
4. INTRODUCTION
S
COURTNEY WELPER
Senior Graphic Designer
Years in league: 10
Past Life: Wellbridge, Bolger, 3M, Best Buy Advertising
MATT LUKENS
Project Management/Traffic
Years in league: 7
Past Life: Gander Mountain Advertising, Northwest Athletic Club
Marketing
MARC TRIMBLE
Director of Interactive Services
Years in league: 10
Past Life: ISA, Inc, Liberty Mortgage, West 7th
5. INTRODUCTION
S
AMY ADAMS
Trend Marketing
Years in league: 17
Past Life: Marshall Fields, Saks 5th Avenue
TIM ANGLUM
CRM
Years in league: 17
Past Life: Experian, Best Buy
SCOTT SMITH
Director of Promotional Customer Marketing
Years in league: 13
Past Life: Pepsi-Co.,Carmichael Lynch, Clarity Coverdale Fury,
Rapp Collins Worldwide
6. MEET YOUR
TEAM
Creative Account Services
Art Direction Copywriting Acct Supervisor
Graphic
Design
Assistant AE
Promotions Interactive
CRM
Trend
7. AGENCY
OVERVIEW
We are the driving force behind the
creation, execution and management of
marketing ideas.
Strategic in focus
Broad in capabilities
Comprehensive yet nimble
Creative powerhouse
Strategically aligned with best of breed partners
28. Consumer research shows hunters cherish their
deer stand as their escape from life, a place to get in
touch with the primal hunter within.
Challenge: Separate Gorilla from the pack by
positioning the brand as the conduit to that primal
need.
29. Solution: Build from the strategic theme “Man
Cave” to establish the Gorilla brand as a sanctuary
for hunters.
33. In 2005, Best Buy engaged in a new marketing platform
aimed at segmenting and marketing to core customer groups.
Tim Anglum, now of Wingnut, was the Program Director of
this initiative, and created the now widely publicized
“Customer Centricity” model, which established Buzz, Barry,
Ray and Jill-personifications of core customer sets.
Challenge: Communicate with each segment in a relevant,
highly personalized manner through marketing channels
specific to each segment.
34. Solution: Best Buyology, Best Buy’s own language that
speaks to each customer’s unique position in life and where
Best Buy fits in.
