The design of your website is important to attract the right audience and keep them engaged. It's therefore important to consider certain things when getting the site designed. In this article, we will discuss ways to make your website design simple and attractive.

1. Ways to Make Your Website
Design Simple and Attractive

2. The design of your website is important to attract the
right audience and keep them engaged. It's therefore
important to consider certain things when getting the
site designed. In this article, we will discuss ways to
make your website design simple and attractive.

3. Plan for a simple layout
The first thing you need to do is to create a simple
layout for pages of the site. Make sure to strictly go
according the plan. This includes elements of
alignment, spread of white space, positioning, size, etc.
of the elements on the page.
The objective of a simple layout is to make pages
usable, neat and making them look professional. This
will benefit your audiences because it will not present
too many options that may confuse them, and thus
helps you to convert regular visitors into
clients/customers.

4. Include all the necessary elements
The elements that need to be included are the elements
that attract the right audience and grow sales: a
responsive design, an efficient navigation, an
appropriate content management system (CMS), a
products/services page, and so on.
Focus on attracting audience making the page design
attractive and content engaging. This will bring positive
outcome in the long run.

5. Organize navigation and elements
Navigation
Navigation should be simple and easy to use. Make
sure to use the same navigation system in all the pages.
Navigation that is inconsistent is likely to give an
impression to visitors that they are on a site other than
yours. In addition, use features such as a page indicator
so that visitors know easily where they are on the site
by just looking at the background color, or the name of
the page.

6. Organize elements
The elements that should be organized include pages,
icons, call-to-action buttons, links, font types, images,
search box, sliders, footers, forms, and so on. Make
sure these elements do not confuse your audience.

7. Consider user experience
According to the international standard on ergonomics
of human system interaction, user experience is a
person's perceptions and responses that result from the
use or anticipated use of a product, service or a system.
Make sure the website is user friendly, fast loading, has
a simple structure, has proper positioning of content,
colors, has appropriate type-style of fonts, and is cross-
device and cross-platform compatible.

8. Consider the mobile view
According to Kleiner Perkins Caulfield Byers Internet
Trends D11 Conference, 61% people have better
opinion of brands offering good mobile experience.
And, mobile originated searches constitute 25% of the
total number of searches. These points underscore the
importance of mobile device compatibility of business
websites.
Mobile devices include smartphones and tablet
devices. While designing, ensure usability of your
website does not get affected when users visit the site
via any of these devices.

9. Plan and organize the content
You need to create a content strategy for your website.
This makes it easy for you to create content according
to your audiences' needs, periodicity (how often to
publish, what to publish, etc.). Make sure to publish
good quality content that is error free, unique and duly
updated.
Organize content based on the objective of your
website – what type of content you are going to post,
who the audience are, etc. From the view point of these
aspects, divide content into appropriate logical units
based on hierarchy and taxonomy.

10. Avoid bling
Blinging involves using flashy things that blink (in
bright colors).
Using blinging leads to distraction of users' attention
from the website, and thus leads to bad user experience.

11. Refined color scheme
Colors play an important role in making your website
look professional and clean. Avoid using bright colors.
They may create a negative impression on your
website. Ensure ambiance in using color schemes.
When visitors visit your site, they should feel the cool
in their eyes.
The bottom line is KIS – keep it simple. This is in the
greater interest of your audiences/visitors that come to
your site today and could become your
customers/clients by getting them back to your site.

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