18. IndiaExpansion
F I V E D I A M O N D F R A M E W O R K
Arena Vehicle Differentiator
Major cities of India Enter the market from
scratch with it’s large
amount of capital.
Targeting tourists in
India and focus on new
and diverse businesses
19. UsabilityDevelopment
F I V E D I A M O N D F R A M E W O R K
Arena Differentiator Economic Logic
Fit with SMD platforms Few online information
providers have the
video feature and link to
GPS
Increase usability of
Yelp’s review services
to users: more traffic
and profitability
Vehicle
Adding the video
feature
Yelp’s App in the built-
in navigation system of
cars
20. THE SEVEN S
FRAMEWORK
STRATEGY
Adapt to the Indian market
Attaining smaller businesses (street vendors and farmer’s
markets) on Indian Yelp app
Attract tourists in India
Balanced commitment on protecting both customers and
businesses with reliable reviews
STAFF
Hire new employees in India
India’s IT industry currently has over 3.5 million workers
SKILLS
Technological capabilities in website development to modify
designs of Yelp’s desktop and mobile interfaces
Indian employees with great R&D knowledge
21. THE SEVEN S
FRAMEWORK
SYSTEM
Yelp’s current sophisticated algorithm filters out about 25% of
the reviews submitted to Yelp
Restaurant search: Most frequently used review site vs.
OpenTable and Zagat
Local directories: Most influential, trustworthy, highest quality vs.
TripAdvisor and Angie’s List
Mobile: more actions and deeper user engagement
Tips, Reservations, Photos, Check-in, Maps, Call (Phone), and
Deals
Continuous development of mobile app to address threat of
Google+ Local
Turn use of Yelp to part of daily routines of customers
Change in rating system: Elite Yelpers and non-Elite Yelpers
SHARED VALUE
Real people, real reviews