ClientKudos writes, designs and produces great client succes stories. Companies use these stories everywhere - website, proposals, tradeshows, PR - because people love to read them and are inspired to buy. Stories engage, educate and validate so they are believed and remembered more than simply telling a list of facts. Stories help sell faster and smarter.

1. Success Stories
That Help You Sell
2011 Information E-Book
ClientKudos success story
solutions

2. ClientKudos In Brief
• Focused on researching, writing, designing
and producing client success stories
• 18 years of results-oriented sales and
marketing experience
• Delivering high-impact, high-utility marketing
communications that help you shorten your
sales cycle and win more business
ClientKudos Genuine Stories. Faster Sales. Effectively Simple.

3. Benefits of Client Stories
• Stories invite, entertain, and inform – all in a
business feature, journalistic style
• Stories introduce your best salespeople –
enthusiastic clients
• People like to read about others in similar
situations – how did someone else succeed
with you and your company?
• Stories persuade and inspire buying decisions
ClientKudos Genuine Stories. Faster Sales. Effectively Simple.

4. Research on Client Success Stories
• “A person like me” has become the most credible
source of information about a company, product, or
service
• Lends credibility, trust, expertise and humanization –
people buy from people (not companies)
• Highly versatile and cost-effective – your marketing
dollars go further
• Use success stories everywhere: direct mail,
website, proposals, meetings, tradeshows, and PR
ClientKudos Genuine Stories. Faster Sales. Effectively Simple.

5. Choosing Your Success Stories
• Industry: What industries do you focus on and seek
to attract?
• Business Environment: What business issues are
you helping people deal with?
• Company Size: What size and shape of company
would you like to attract?
• Geography: Are your local market clients
represented?
• Product Lines: Is the scope of your products and
services featured in your client stories?
ClientKudos Genuine Stories. Faster Sales. Effectively Simple.

6. Success Story “Pitch Packet”
Use This Overview and Process Summary When Inviting Clients To Participate:
Thank you. We appreciate your interest in participating in our Client Success Story Program. Our success stories highlight clients,
and the benefits and results they have achieved with our products and services. It’s a great opportunity for you to document and
measure your successes, and gain positive exposure for your best-practices tactics. We strive to keep the process quick and
convenient for all involved. Here’s how it works:
Interview. A writer from our success story production company, ClientKudos, will contact you to schedule an interview at your
convenience. The writer walks you through a series of questions regarding your experience with our solutions. Typically,
interviews take 30-45 minutes.
Draft review. You will receive a draft of the success story for your review. Circulate the draft to those individuals at your
company that need to review it, make edits and changes, and send it back. We will then provide a clean draft for final approval.
Final approval. Review for final approval and provide your permission for us to use. The total time estimated for client
participation is 1 – 1.5 hours, with the interview taking the majority of that time.
Success Story Use. You will receive an electronic version of the finished success story. It will be posted on our website and will
also be used in sales opportunities, sales training, newsletters, direct marketing campaigns, and public relations efforts.
We are grateful for your consideration regarding participation in our success story program. Please contact me for additional
information or to discuss the process in more detail.
ClientKudos Genuine Stories. Faster Sales. Effectively Simple.

7. 5-Step Success Story Process
Step 1: Selection and contact. We discuss your best success story candidates. Once these
candidates are selected, these individuals are invited to participate by
you, and ClientKudos takes over.
Step 2: Interview and writing. Our professional and approachable writers interview each
success story candidate, compose the story, and add quotes and photos where
appropriate.
Step 3: Design. We analyze your website, marketing materials, and logo. With these
elements in mind, we provide a design that complements your corporate identity and
marketing materials.
Step 4: Editing. You, as well as the subject of the success story, receive a proof copy, and
have the opportunity to make changes. ClientKudos will edit and polish to your
specifications.
Step 5: Delivery. Your success stories are provided in high resolutions PDF files for printing by
you or your printer. The PDF file is also available for immediate distribution by email
and for posting at your website.
ClientKudos Genuine Stories. Faster Sales. Effectively Simple.

8. Getting Started
• Select your best client candidates based on desired
profile, industries, location and solution
• Invite them to participate and outline the process
and their benefits as participants
• Provide background on the client to the ClientKudos
writer
• Let ClientKudos handle interviews, research, writing,
design and layout
• Your success story is completed and ready for use in
about 30 days
ClientKudos Genuine Stories. Faster Sales. Effectively Simple.

9. Rapid ResultsTM
• Direct mail campaign that leverages your success
stories and other new marketing tools immediately
• Targeted lead generation mailings and integration
with other sales and marketing mediums: marketing
kits, websites, trade shows, press kits, proposals, and
industry periodicals
• Direct e-mail blast with an introduction and a link to
the success story
• How many new sales do you need for your ROI on
this campaign?
ClientKudos Genuine Stories. Faster Sales. Effectively Simple.

10. Let Us Tell Your Best Stories
John Stevenson
816/460 3016 office
816/500 4610 mobile
js@clientkudos.com
We look forward to learning more
about your company and your clients.
Thank you!
ClientKudos Genuine Stories. Faster Sales. Effectively Simple.