1. Gift Card & Voucher Week 2012
A PR programme created by Clareville to
promote gift cards & vouchers
pre Christmas
© Copyright Clareville Communications 2012 www.clareville.co.uk

2. The Results
Summary
Coverage & value
Total impacts 52,290,284
Total advertising equivalent £263,627
PR value (using lower end of industry norm) £527,254

3. 274 pieces of coverage
• Business media coverage – print & online
• National newspaper coverage –print & online
• Regional newspaper coverage – print & online
• TV coverage
• Radio coverage
• Online, social & digital media coverage
• Tens of thousands of entries to the competitions
© Copyright Clareville Communications 2012

4. • 24 pieces of business press coverage
• 42 pieces of national media coverage
• 59 pieces of regional coverage
• 100 radio competitions
• 49 radio interviews – live & syndicated
• 62,290 visits to the Mirror competitions online
• Website and social media engagement

5. Countdown to Giftcard & Voucher Week.
The Marketing Blog
Business4Media online
© Copyright Clareville Communications 2012

6. Countdown to Giftcard & Voucher Week.
Incentive and Motivation online and e-newsletter
© Copyright Clareville Communications 2012

7. Countdown to Giftcard & Voucher Week.
Retail Times online Business4Media e-newsletter
© Copyright Clareville Communications 2012

8. Giftcard & Voucher Week sponsors.
UKGCVA online and e-
newsletter
The Marketing Blog
© Copyright Clareville Communications 2012

9. Giftcard & Voucher Week sponsors.
Incentive and Motivation online, e-newsletter and Twitter
© Copyright Clareville Communications 2012

10. Giftcard & Voucher Week sponsors.
www.promomarketing.info
© Copyright Clareville Communications 2012

11. The Mirror Group partnership news
www.incentiveandmotivation.com
www.twitter.com
Incentive and Motivation
© Copyright Clareville Communications 2012

12. The Mirror Group partnership news
cont…
www.retailtimes.co.uk
UKGCVA online
© Copyright Clareville Communications 2012

13. The Mirror Group partnership news cont…
www.business4media.com
www.promomarketing.info
Promotional Marketing e-newsletter
© Copyright Clareville Communications 2012

14. National Competitions
www.gransnet.com
Including homepage
with over 1000 entries
© Copyright Clareville Communications 2012

15. National Competitions
OK! Extra (The Daily Star Sunday)
Real People
Love It!
www.womanmagazine.com
© Copyright Clareville Communications 2012

16. National Competitions
Channel 5’s The Wright Stuff
including online
© Copyright Clareville Communications 2012

17. The Mirror Group competitions
Daily Mirror
© Copyright Clareville Communications 2012

18. The Mirror Group competitions
Daily Mirror
© Copyright Clareville Communications 2012

19. The Mirror Group competitions
Daily Record including front page
© Copyright Clareville Communications 2012

20. The Mirror Group competitions
Daily Record
© Copyright Clareville Communications 2012

21. The Mirror Group competitions
Daily Mirror and Daily Record online
© Copyright Clareville Communications 2012

22. The Mirror Group competitions
Daily Mirror and Daily Record online
© Copyright Clareville Communications 2012

23. Regional competitions
Papur y Cwn (Welsh publication)
Daily Gazette (Essex) & online
Echo (Essex) & online
Thurrock Gazette (Essex) & online
Ilkley Gazette online
© Copyright Clareville Communications 2012

24. Regional competitions cont…
The Star (Taunton)
Falkirk Herald
Dundee Evening Telegraph
www.elmbridgeguardian.co.uk
© Copyright Clareville Communications 2012

25. Regional competitions cont…
Sunderland Echo
Lancashire Evening Post
Horwich, Westhoughton Advertiser
© Copyright Clareville Communications 2012

26. Regional competitions
Lincolnshire Target Series
and teaser
Carluke Gazette
Lanark Gazette
Crewe Chronicle
© Copyright Clareville Communications 2012

27. Regional competition cont…
Essex Enquirer
County Down Spectator
Newtonards Chronicle
Blackpool Gazette
© Copyright Clareville Communications 2012

28. Regional competitions cont…
Exmouth Journal
Ilford Recorder
© Copyright Clareville Communications 2012

29. Regional competitions cont…
Ashbourne News Telegraph, Uttoxeter Advertiser
Midweek Herald
Melton Times &
front page teaser
© Copyright Clareville Communications 2012

30. Regional competitions cont…
The Newtonards Chronicle & Co. Down Observer
Newark Advertiser
News Post Leader
© Copyright Clareville Communications 2012

31. Regional competitions cont…
Gravesend Reporter and front page teaser,
Washington Star and front page teaser
© Copyright Clareville Communications 2012

32. Regional competitions cont…
Weston and Somerset Mercury
Sidmouth Herald
© Copyright Clareville Communications 2012

33. Regional competitions cont…
Alton Post Gazette, The Surrey and Hants, The Messenger
The
Chester
Standard
Dunfermline Press
The Highland News
© Copyright Clareville Communications 2012

34. Regional competitions cont…
Northern Scot
Inverness Courier
www.twitter.com
Tony Stacey, HTA
© Copyright Clareville Communications 2012

35. Regional Radio competitions online
Twitter.com – Inverclyde Radio and Radio West Fife
UKGCVA e-newsletter, www.mytown.co.uk
© Copyright Clareville Communications 2012

36. National Survey Results
Daily Express
Mail Online
© Copyright Clareville Communications 2012

37. National Survey Results cont…
www.express.co.uk
www.femalefirst.co.uk
© Copyright Clareville Communications 2012

38. National Survey Results cont…
www.easier.com
www.dailybhaskar.com
www.senksar.com
© Copyright Clareville Communications 2012

39. National Survey Results cont… www.indianexpress.com
www.malextra.com
www.twitter.com Secure Vouchers
© Copyright Clareville Communications 2012

40. National Survey Results cont…
Times of India online
Yahoo! India online
www.smashits.com
© Copyright Clareville Communications 2012

41. National Survey Results cont…
www.mix96.com, www.equimedia.com, www.mediaindia.net
© Copyright Clareville Communications 2012

42. National Survey Results cont…
www.mix105.1.co.uk, www.iafrica.com
© Copyright Clareville Communications 2012

43. National Survey Results cont…
www.mix105.1.co.uk, www.iafrica.com
© Copyright Clareville Communications 2012

44. National Survey Results cont…
International media:
www.sidominews.com, www.tgcome24.com
© Copyright Clareville Communications 2012

45. National Survey Results cont…
International media:
www.athensreport.com, www.lexusfunn.com
© Copyright Clareville Communications 2012

46. National Survey Results cont…
International media:
www.msn.com, www.firsttoknow.com
© Copyright Clareville Communications 2012

47. Regional Survey Results
Wigan Evening Post
© Copyright Clareville Communications 2012

48. Regional Survey Results
Banffshire Journal
© Copyright Clareville Communications 2012

49. “The success of Giftcard & Voucher Week”
Marketing press
www.promomarketing.info
Promotional Marketing e-newsletter
© Copyright Clareville Communications 2012

50. “The success of Giftcard & Voucher Week”
Marketing press
www.incentiveandmotivation.com
Incentive and Motivation e-newsletter: lead story
© Copyright Clareville Communications 2012

51. John Starr
Vikki Bulbeck
Hayley Chow
johnstarr@clareville.co.uk
+44(0)207 736 4022
© Copyright Clareville Communications 2012