Session 1 from Podcamp Toronto 2009

1. Social Media
for
Special Causes
Podcamp Toronto, February 2009
John.Sheridan@SocialMedia404.com

2. Hello! My Name Is….

3. Never doubt that a small group of thoughtful,
committed citizens can change the world.
Indeed, it's the only thing that ever has.
-- Margaret Mead (1901-1978)
US Anthropologist, Author
flickr.com/photos/tonypeters

4. Special Causes
Why should you (or your constituents) care?
How it’s being used
Key Resources
How to get started

5. Internet Reach
June 30, 2008
internetworldstats.com

6. It’s not about tools
Implementation still growing
(e.g: widgets,
measuring, ..)
another dimension -
“use” strategies
(e.g: cross-posting,
status donation, …
flickr.com/photos/briansolis

7. it’s about
interaction.
flickr.com/photos/polandeze

8. Word of Mouth
I trust “a person like me”.
SlideShare.net/davefleet/edelman-trust-barometer-2008

9. Community

10. All content must now be
created and packaged
in small pieces for easy
mixing, sharing, consuming.
flickr.com/photos/markhillary

11. flickr.com/photos/dantaylor

12. Why Social Media?
flickr.com/photos/shawnzlea

13. Why?
Fundraising
Advocacy
Awareness
Inspiring action
Influencing change

14. Your Way?
flickr.com/photos/seattlemunicipalarchives flickr.com/photos/pkeleher

15. flickr.com/photos/art_es_anna

16. The Wired Audience
United States Population: 303,824,646
Internet Usage: 220,141,969
Penetration rate: 72.5%
Growth from 2000-2008: 130.9%

17. Obama’s Connects
Obama: Friends: 833,161
Obama: 2,379,102 supporters
McCain: Friends: 217,811
McCain: 620,359 supporters
Obama + 380%
Obama + 380%
Videos Subscribers Uploads/Day Viewers
Obama 1,792 114,559 4 18,413,110
McCain 329 28,419 2 2,032,993
+ 905%
+403%
Obama: @barackobama has 112,474 followers
McCain: @JohnMcCain (is it real?) 4,603 followers
Obama + 240 times
web-strategist.com/blog/

18. ObamaNet
• 3 million online donors
• 6.5 million online donations adding up to more than $500 million.
• Of the 6.5 million donations, 6 million were in amounts of $100 or less.
• Upwards of 13 million addresses were captured
• More than 1 billion e-mails sent during the campaign
• Approximately 1 million mobile phone numbers collected
• 2 million profiles created on the My.BarackObama.com social network
• 5 million supporters on other social networking and multimedia sharing sites.
voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html

19. Micro-Giving

20. Spreading The Word

21. Multiple MicroDonation Points
5¢
~3%
free

22. Painless Auctions

23. Your New Volunteer Army
mizfitonline.com

24. Painless Promotion

25. Show Support - Awareness

26. Inspire Action

27. Make Change

28. Pay Attention
Information now travels...
… at the speed of Twitter.

29. Girls Night Out

30. A Little Means A Lot

31. 2009

32. First: Required Reading
squidoo.com/org20

33. And Go Here
nten.org WeAreMedia.org
beth.typepad.com

34. Your Strategies
Use the momentum to your advantage
Ease into it; start doing it
Think about (micro) replication
Think about new interactions
Think person first, institution second

35. OASIS
Social Media 404’s OASIS: Obtaining ROI
Objectives – determine what you want to achieve first.
Audience – profile your audience.
Strategy – pick a path that fits.
Implementation – select the technologies.
Sustainment – nurture. measure. adjust.
flickr.com/photos/batega

36. Start Listening
How To Measure: Listening
my blog, forum, other blog(s), forum(s),
external presence external presence(s)
Aggregation,
Interpretation,
Adjustment
“attention, “authority,
participation” influence”*
*beingpeterkim.com/2008/09/a-framework-for.html

37. and finally…
flickr.com/photos/Jsome1

38. 5 Things You Can Do
1. Download this presentation
 SlideShare.net/JohnSheridan
2. Buy Groundswell ISBN 9781422125007
3. Start listening.
4. Remember OASIS
5. Think small => an event? A pilot? Act.

39. there remains
much
to
discuss…
flickr.com/photos/ -bast-

40. Conversation
SocialMedia404.com @JohnSheridan
txt: jsheridan to 82442