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BRANDING & BUSINESS DEVELOPMENT
EXPERIENTIAL MARKETING
2
Creative Pros started serving our business community in 2011,
originally launching with three business starter sets. Initially offering
web, print and design services, but soon after we added photography,
video, & marketing support to our repertoire of services. Constantly
defining our process and creating a vast partnership portfolio of
products, that range from standard & inexpensive, to custom high end
solutions to meet our eclectic portfolio of brands.
Since the inception of our starter sets, we have constantly strived to
simplify the process of launching a business for entrepreneurs. Then in
the beginning of 2015 we had a big idea to create two new platforms
that would help build brands within the startup and enterprise levels,
due to their different needs we saw the need to separate them, even
though to us they are all in the same creative basket. Since then we
have been in development and have released two websites with unique
platforms. One was developed specifically for business owners and
another for growing brands, within the experiential marketing industry.
For startups, our unique approach of analyzing a business idea and
offering transparent pricing and easy to understand packages was
meant to simplify the decision process. Our manual intake has now
evolved to an automated version, and our idea is to develop our
smarter version of our assessment tool for startups.
EXECUTIVE SUMMARY
N e c t a r o f t h e C r e a t i v e G o d s !
3
P R I N T D E S I G N
W E B D I G I TA L M E D I A
We create and develop
Brand Integrity, with our
one project manager
approach for all our
client projects. It is
important because
consumers perceive a
company or brand
through its products,
image, and reputation.
Brand Integrity is key to
a successful business!
OUR CAPABILITIES
4
As a brand grows and matures, it will be
ready to expand by directly engaging
consumers, & by inviting and
encouraging them to participate in the
evolution of their brand. Most move on
to creating a branded experience. Our
BRAND ACTIVATION PLATFORM
assists in the steps necessary for brands
and agency partners to win RFPS’s, by
planning, sourcing and pulling triggers
on the execution of activation and event
ideas. Our team has assisted in over 200
plus events.
STARTING A
NEW BRAND?
GROWING
A BRAND?
Our proposed second version of our
BRAND IDENTITY PLATFORM &
BUSINESS STARTER SETS will continue
to simplify what it takes to launch & grow
a business. As of now, we can launch a new
brand within 60 to 90 days. After that our
clients are on their own and need a way to
monitor the many other components that
they must now accomplish to grow. Our
new project consists of developing a
Machine Learning powered dashboard
that creates a tailored set of tasks to
effectively launch and grow a business.
WE DESIGN, DEVELOP, & GROW BRANDS
brandactivationpartner.commycreativepros.com
5
PROJECT DASHBOARD,
ORDERS, HISTORY,
TASKS, TIMELINES
A C C O U N T
D A S H B O A R D
BRAND IDENTITY PLATFORM
FOR NEW BRANDS & THE NEXT BIG ENTREPRENEUR
LOCAL ONLINE
MARKETING, GOOGLE,
YELP, YELLOW PAGES
L O C A L M A R K E T I N G
R E P O R T S
BUSINESS ASSESSMENT
TOOL vs.1, MILESTONE
TRACKING DASHBOARD
E N T R E P R E N E U R
D A S H B O A R D
SERVICES, PRINT,
SIGNAGE & DISPLAY
2 0 0 + P R O D U C T
M A R K E T P L A C E
mycreativepros.com
6
INTAKE
HOW DOES OUR BRAND
IDENTITY PLATFORM WORK?
mycreativepros.com
STEP 1 | BUSINESS BUILDER TOOL
Understanding the nuances of the business life cycle will place an
entrepreneur in a better position for success. Simply put, the sooner the tools
needed for a business to succeed are developed, the sooner an entrepreneur
will reap the benefits of an efficiently running business. Our business builder
tool and its unique process ensures, that once you complete the set of
approximately 40+ conditional questions, and our system has completed a
business knowledge tree graph that will then create a unique set of tailored
Business Blueprints to launch your business quickly.
Glad you asked, we start with our industry based set of 40+ conditional
questions. This helps us distinguish between what you know and need to learn.
7
ASSESSMENT
BRAND IDENTITY PLATFORM
mycreativepros.com
STEP 2 | INTAKE ASSESSMENT
Our review of the 40+ answers, will help us create an inventory list of a
sorts of your knowledge bank of what is required to make your business
come to fruition, most importantly with a profit. Machine Learning will
then be harnessed to review a database of business Recipes for Success,
that we use to define enterprise businesses and the steps they took to
build their brands success. Our comparison will create list of probable
routes we can employ to grow your business. User will then be able to
employ said route with the strategy that they can build a piece at a time or
within the given timeframe provide by the system.
8
BRAND IDENTITY PLATFORM
mycreativepros.com
STEP 3 | DEVELOPMENT FLOW
CHART & TASK LIST TREE
Due to our platforms unique ability to analyze a business idea and categorize
all given answers towards to he necessary metrics needed to build a business
that can create a profit within a given timeframe. Our business building
algorithms will then help tailor a unique set of your Business Blueprints that
goes to our Business Milestone Tracking Dashboard.
FLOW & TASKS
9
BRAND IDENTITY PLATFORM
mycreativepros.com
STEP 4 | TAILORED BUSINESS
BLUEPRINT DASHBOARD
When complete, our platform will be able to analyze a business idea and in turn
create a blueprint milestone report that will magically sent to our dashboard that
will then track the continuous progress of your business idea and its growth, as
your complete milestones assigned by the platform. Powered by artificial
intelligence, we will be able to analyze a concept and create a probability tree that
the business can follow, all based from available budget and goal timelines.
DASHBOARD
10
BRAND IDENTITY PLATFORM
mycreativepros.com
STEP 5 | BUSINESS MILESTONE
TASK MONITORING & GROWTH
ASSISTANCE SERVICES
Our Business Growth Tracker helps us monitor and recommend our suite of
services & products that can help you continue towards your path of milestone
domination. As you complete the tasks required to build a business and the
brand that it takes to propel it to stardom, our platform will fill be here to guide
anyone who has an idea towards their entrepreneurial dreams. Our platform
has a five phase process that simplifies and ensures business maturity.
GROWTH TRACKER
11
12
EVENT DASHBOARD,
ORDERS, HISTORY,
TASKS, TIMELINES
A C C O U N T
D A S H B O A R D
EXPERIENTIAL MARKETING PLATFORM
FOR EVENT PRODUCTION AGENCIES
FREE MOCKUPS,
MULTIPLE RFP’S,
LOYALTY REBATES
PA R T N E R P E R K S
RFP, FABRICATION
QUOTE, SOURCING,
ORDER HISTORY
A G E N C Y
T O O L S
DESIGN SERVICES,
PRINT, SIGNAGE &
DISPLAY, FABRICATIONS
3 0 0 + P R O D U C T
M A R K E T P L A C E
brandactivationpartner.com
13
Our one source solution will simplify the process and save our partners time that can otherwise
be spent managing programs more efficiently. Our partnership expands any agencies footprint
to a national level. We do this in a white label manner as an extension of the team and this
program is beneficial for ease of execution all with a guarantee of completion.
Our proven preferred vendor approach will create a consistent pipeline for both companies to
prosper from and with a “tickler style” approach to sales, our polite persistence will create long
term partnership opportunities.
ENTERPRISE SCALE BRAND SOLUTIONS
P R I N T D E S I G N I N S TA L LS O U R C I N G
14
Our white label Experiential Marketing
platform offers over 300 + products to
our agency partners. Our business
development program launched this
program in 2013 and since then we have
executed over 100 plus events, from
small to large scale experiential marketing
stunts. As a partner our team assists in
bringing their client’s vision to life. Our
agency partners receive assistance in
every stage of the process, from ideation
to the day of the activation.
OUR SERVICE LINE
Production
Event
Management
On-Site
Execution
Crew & Staffing
Site Visits &
Measurements
Marketing &
Gaming
Concepts
Installation
Setup
Breakdown
Logistics
Design
Graphics
Mock Ups
3D Renderings
Branding
Custom Fabrication
Studio Walls
Custom Pieces
Oversized EPS Foam
Signage
Promotional Items
Print
Offset
Digital
Grand Format
Video & Photography
Aerial Drone
4K Videography
High Res. Photography
On site Digital
Experiences
15
OUR BRAND ACTIVATION PARTNER PLATFORM
CAN HELP WITH THE EXECUTION OF ANY NATIONWIDE EVENT.
IN A WHITE LABEL MANNER WE SUPPORT AN AGENCY PARTNERS TEAM &
SIMULTANEOUSLY HELP EXPAND THE AGENCIES EXECUTION FOOTPRINT.
16
MARKETING & SALES
GENERATE LEADS
DEVELOP SCRIPTS & SALES PROGRAM
FOR PRODUCTION GLUE
DEVELOP A PERFORMANCE
& PRODUCTIVITY REVIEW
Email
Tracking
TEST PROGRAM
to GENERATE METRICS
CREATE & REVIEW
QUARTERLY REPORTS
Partner
CRM
Sales
Calls
Cold to
Client %
CAC Conversions
& Sales
COLD CALL & FOLLOW UP LEADS
17
18
GOOGLE YAHOO BEATS CELL FUNDS
EMERCHANTS MACHEENIST EBAY VALLEY
SOCIALS STUBHUB MAT WEST COMPANY
DEARLY DEPARTED ELCIE THE BLVD GROUP
FORBIX JOIN THE BAND SKIN ELEGANCE
APERITIVI SORBETTO MILK BAR SHAW’S
FINE CANDIES NASCO PATH x BIO BUD
LIGHT FOX NFL NINTENDO PAPAS PILLAR
RUM MULLEN LOWE LA ESM PRODUCTIONS
PURELUX H20 600 PLUS BRANDS HAVE
WORKED WITH CREATIVE PROS
BRANDS WE HAVE REPRESENTED

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Creative Pros Business Plan

  • 1. 1 BRANDING & BUSINESS DEVELOPMENT EXPERIENTIAL MARKETING
  • 2. 2 Creative Pros started serving our business community in 2011, originally launching with three business starter sets. Initially offering web, print and design services, but soon after we added photography, video, & marketing support to our repertoire of services. Constantly defining our process and creating a vast partnership portfolio of products, that range from standard & inexpensive, to custom high end solutions to meet our eclectic portfolio of brands. Since the inception of our starter sets, we have constantly strived to simplify the process of launching a business for entrepreneurs. Then in the beginning of 2015 we had a big idea to create two new platforms that would help build brands within the startup and enterprise levels, due to their different needs we saw the need to separate them, even though to us they are all in the same creative basket. Since then we have been in development and have released two websites with unique platforms. One was developed specifically for business owners and another for growing brands, within the experiential marketing industry. For startups, our unique approach of analyzing a business idea and offering transparent pricing and easy to understand packages was meant to simplify the decision process. Our manual intake has now evolved to an automated version, and our idea is to develop our smarter version of our assessment tool for startups. EXECUTIVE SUMMARY N e c t a r o f t h e C r e a t i v e G o d s !
  • 3. 3 P R I N T D E S I G N W E B D I G I TA L M E D I A We create and develop Brand Integrity, with our one project manager approach for all our client projects. It is important because consumers perceive a company or brand through its products, image, and reputation. Brand Integrity is key to a successful business! OUR CAPABILITIES
  • 4. 4 As a brand grows and matures, it will be ready to expand by directly engaging consumers, & by inviting and encouraging them to participate in the evolution of their brand. Most move on to creating a branded experience. Our BRAND ACTIVATION PLATFORM assists in the steps necessary for brands and agency partners to win RFPS’s, by planning, sourcing and pulling triggers on the execution of activation and event ideas. Our team has assisted in over 200 plus events. STARTING A NEW BRAND? GROWING A BRAND? Our proposed second version of our BRAND IDENTITY PLATFORM & BUSINESS STARTER SETS will continue to simplify what it takes to launch & grow a business. As of now, we can launch a new brand within 60 to 90 days. After that our clients are on their own and need a way to monitor the many other components that they must now accomplish to grow. Our new project consists of developing a Machine Learning powered dashboard that creates a tailored set of tasks to effectively launch and grow a business. WE DESIGN, DEVELOP, & GROW BRANDS brandactivationpartner.commycreativepros.com
  • 5. 5 PROJECT DASHBOARD, ORDERS, HISTORY, TASKS, TIMELINES A C C O U N T D A S H B O A R D BRAND IDENTITY PLATFORM FOR NEW BRANDS & THE NEXT BIG ENTREPRENEUR LOCAL ONLINE MARKETING, GOOGLE, YELP, YELLOW PAGES L O C A L M A R K E T I N G R E P O R T S BUSINESS ASSESSMENT TOOL vs.1, MILESTONE TRACKING DASHBOARD E N T R E P R E N E U R D A S H B O A R D SERVICES, PRINT, SIGNAGE & DISPLAY 2 0 0 + P R O D U C T M A R K E T P L A C E mycreativepros.com
  • 6. 6 INTAKE HOW DOES OUR BRAND IDENTITY PLATFORM WORK? mycreativepros.com STEP 1 | BUSINESS BUILDER TOOL Understanding the nuances of the business life cycle will place an entrepreneur in a better position for success. Simply put, the sooner the tools needed for a business to succeed are developed, the sooner an entrepreneur will reap the benefits of an efficiently running business. Our business builder tool and its unique process ensures, that once you complete the set of approximately 40+ conditional questions, and our system has completed a business knowledge tree graph that will then create a unique set of tailored Business Blueprints to launch your business quickly. Glad you asked, we start with our industry based set of 40+ conditional questions. This helps us distinguish between what you know and need to learn.
  • 7. 7 ASSESSMENT BRAND IDENTITY PLATFORM mycreativepros.com STEP 2 | INTAKE ASSESSMENT Our review of the 40+ answers, will help us create an inventory list of a sorts of your knowledge bank of what is required to make your business come to fruition, most importantly with a profit. Machine Learning will then be harnessed to review a database of business Recipes for Success, that we use to define enterprise businesses and the steps they took to build their brands success. Our comparison will create list of probable routes we can employ to grow your business. User will then be able to employ said route with the strategy that they can build a piece at a time or within the given timeframe provide by the system.
  • 8. 8 BRAND IDENTITY PLATFORM mycreativepros.com STEP 3 | DEVELOPMENT FLOW CHART & TASK LIST TREE Due to our platforms unique ability to analyze a business idea and categorize all given answers towards to he necessary metrics needed to build a business that can create a profit within a given timeframe. Our business building algorithms will then help tailor a unique set of your Business Blueprints that goes to our Business Milestone Tracking Dashboard. FLOW & TASKS
  • 9. 9 BRAND IDENTITY PLATFORM mycreativepros.com STEP 4 | TAILORED BUSINESS BLUEPRINT DASHBOARD When complete, our platform will be able to analyze a business idea and in turn create a blueprint milestone report that will magically sent to our dashboard that will then track the continuous progress of your business idea and its growth, as your complete milestones assigned by the platform. Powered by artificial intelligence, we will be able to analyze a concept and create a probability tree that the business can follow, all based from available budget and goal timelines. DASHBOARD
  • 10. 10 BRAND IDENTITY PLATFORM mycreativepros.com STEP 5 | BUSINESS MILESTONE TASK MONITORING & GROWTH ASSISTANCE SERVICES Our Business Growth Tracker helps us monitor and recommend our suite of services & products that can help you continue towards your path of milestone domination. As you complete the tasks required to build a business and the brand that it takes to propel it to stardom, our platform will fill be here to guide anyone who has an idea towards their entrepreneurial dreams. Our platform has a five phase process that simplifies and ensures business maturity. GROWTH TRACKER
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  • 12. 12 EVENT DASHBOARD, ORDERS, HISTORY, TASKS, TIMELINES A C C O U N T D A S H B O A R D EXPERIENTIAL MARKETING PLATFORM FOR EVENT PRODUCTION AGENCIES FREE MOCKUPS, MULTIPLE RFP’S, LOYALTY REBATES PA R T N E R P E R K S RFP, FABRICATION QUOTE, SOURCING, ORDER HISTORY A G E N C Y T O O L S DESIGN SERVICES, PRINT, SIGNAGE & DISPLAY, FABRICATIONS 3 0 0 + P R O D U C T M A R K E T P L A C E brandactivationpartner.com
  • 13. 13 Our one source solution will simplify the process and save our partners time that can otherwise be spent managing programs more efficiently. Our partnership expands any agencies footprint to a national level. We do this in a white label manner as an extension of the team and this program is beneficial for ease of execution all with a guarantee of completion. Our proven preferred vendor approach will create a consistent pipeline for both companies to prosper from and with a “tickler style” approach to sales, our polite persistence will create long term partnership opportunities. ENTERPRISE SCALE BRAND SOLUTIONS P R I N T D E S I G N I N S TA L LS O U R C I N G
  • 14. 14 Our white label Experiential Marketing platform offers over 300 + products to our agency partners. Our business development program launched this program in 2013 and since then we have executed over 100 plus events, from small to large scale experiential marketing stunts. As a partner our team assists in bringing their client’s vision to life. Our agency partners receive assistance in every stage of the process, from ideation to the day of the activation. OUR SERVICE LINE Production Event Management On-Site Execution Crew & Staffing Site Visits & Measurements Marketing & Gaming Concepts Installation Setup Breakdown Logistics Design Graphics Mock Ups 3D Renderings Branding Custom Fabrication Studio Walls Custom Pieces Oversized EPS Foam Signage Promotional Items Print Offset Digital Grand Format Video & Photography Aerial Drone 4K Videography High Res. Photography On site Digital Experiences
  • 15. 15 OUR BRAND ACTIVATION PARTNER PLATFORM CAN HELP WITH THE EXECUTION OF ANY NATIONWIDE EVENT. IN A WHITE LABEL MANNER WE SUPPORT AN AGENCY PARTNERS TEAM & SIMULTANEOUSLY HELP EXPAND THE AGENCIES EXECUTION FOOTPRINT.
  • 16. 16 MARKETING & SALES GENERATE LEADS DEVELOP SCRIPTS & SALES PROGRAM FOR PRODUCTION GLUE DEVELOP A PERFORMANCE & PRODUCTIVITY REVIEW Email Tracking TEST PROGRAM to GENERATE METRICS CREATE & REVIEW QUARTERLY REPORTS Partner CRM Sales Calls Cold to Client % CAC Conversions & Sales COLD CALL & FOLLOW UP LEADS
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  • 18. 18 GOOGLE YAHOO BEATS CELL FUNDS EMERCHANTS MACHEENIST EBAY VALLEY SOCIALS STUBHUB MAT WEST COMPANY DEARLY DEPARTED ELCIE THE BLVD GROUP FORBIX JOIN THE BAND SKIN ELEGANCE APERITIVI SORBETTO MILK BAR SHAW’S FINE CANDIES NASCO PATH x BIO BUD LIGHT FOX NFL NINTENDO PAPAS PILLAR RUM MULLEN LOWE LA ESM PRODUCTIONS PURELUX H20 600 PLUS BRANDS HAVE WORKED WITH CREATIVE PROS BRANDS WE HAVE REPRESENTED