Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (12)
Semelhante a Automate your Marketing and Increase ROI-final
Semelhante a Automate your Marketing and Increase ROI-final (20)
Automate your Marketing and Increase ROI-final
- 1. 2014 Creative Forum Change the Conversation #IMCACreative
- 4. Automate Your Marketing and Increase ROI Tom Pytel and John Reints
- 5. What is Digital Marketing? The Digital Marketing Tree
- 6. Do you have a Digital Strategy? Always start with analytics. The Digital Marketing Tree
- 7. Defining the Analytics • Website Data • All Web based entities • Landing Pages • New vs. Returning Visits • Market Cycle • This is the When • Email Data • Open Rates • What content is being viewed • Click through rates • A/B test results • Subject Lines • Call to Actions What Analytics are we talking about?
- 8. Where are your potential customers located? PROVE IT. The C-suite demands it. Understanding the Analytics
- 9. The DATA Matters • Helps show market penetration • Shows EFFECTIVENESS of your campaigns. • Addresses Segmentation • Shows where you can improve reach or brand awareness. • Establishes new targeted marketing opportunities Your job is to interpret data and fill in the gaps!
- 10. The DATA Matters New vs. Returning Visits
- 12. Lead Generation How big is your net?
- 14. Know where your prospects are!
- 15. Track Digital Behavior How many times did your prospect… Visit your website in the last 60 days? What content were they looking at? Did they download a white paper? Did they submit a form? Are you tracking this data? Is this behavior related to a current marketing campaign?
- 17. Lead Scoring 10 150 60
- 18. CRM Systems Fill your pipeline with qualified opportunities CAMICO – 2013 Pipeline: $13,674,000
- 19. CRM Systems How Good is Your Data?
- 20. If your data isn’t good then you are wasting your time.
- 21. Collecting Lead Data Is this good enough?
- 23. Data Points Matter • 38 Data Points Collected • This is not industry standard • Only do this if your “carrot” is strong enough • Would having a complete lead profile help your sales team better qualify a prospect? • Would you be able to segment your leads into smaller buckets based on the data you collect? • This creates highly targeted campaigns. Would you be able to create automated emails programs that deliver personalized content based on the answers provided to your prospect?
- 24. Core Objectives
- 29. Takeaways and Questions • Do your research • Build a short and long term digital strategy • Develop base line metrics – For analytical data comparison – For calculating ROI • Continue to analyze the DATA – For digital trends and anomalies • Use everything you’ve learned to Automate your marketing and increase your ROI
Notas do Editor
- ----- Meeting Notes (2/22/14 09:31) ----- How many of you are familiar with Marketing Automation?And out of those that have raised your hands, how many have implimented marketing automation? Marketing automation is something that has interested me. A way to your marketing and sales systems, to engage prospects in real time, with that personal touch. When email became big back in the 90's no one thought that it could be utilized to this magnitude. If fact in the last 10 year, with the introduction of Social Media, even the term Digital Marketing has exploded.
- ----- Meeting Notes (2/22/14 09:31) ----- Do you have a digital strategy? You would be surprised to know that most larger insurance companies do not have a short of long term digital strategy. In fact they might just be starting to adopt email and social media. The reason? Digital content delivery, if done the wrong way can become a huige liability long term for the organization. So it is important that when creating a road map, that you have a basic understanding of the digital marketing tree.
- ----- Meeting Notes (2/22/14 09:31) ----- At the root of your strategy should be the research. Take the time to understand your audience. Sample test different content delivery mechanisms before developing your strategy. It will halp avoid heartache later. so let's start with analyitics.
- Are you staying relevant for existing customers? Current customer trends can provide important data that may help identify a unique value proposition attractive to your prospects.