MOD 8: SUPERSONGS - THE GOOD, THE BAD AND THE INSANELY GREAT! HACKING MUSIC, THE HABITS OF HEADLINERS PRIVATE TRAINING 1. ON SONGS 2. SONGS AND TARGETS 3. WHAT ARE SUPERSONGS? 4. THE SONG STICKINESS MATRIX 5. CASE STUDY: JOURNEY’S SUPERSONGS 6. HOW TO WRITE MORE SUPERSONGS? 1. Writing FROM a concept or writing TO a concept 2. Titling, The “Dulaney” Principal 3. The “Zappa” Principle 7. HOW TO KEEP ‘GOOD’ SONGS OF ‘GREAT’ RECORDINGS? 1. The 80/20 Rule “It’s like Cobra Kai for Artist and Entrepreneurs.” This Thursday’s training will be MOD 8 - SUPERSONGS - The Good, The Bad and The Insanely Great! HACKING MUSIC, THE HABITS OF HEADLINERS PRIVATE TRAINING You can request a free seat and join us for the training session below. https://lnkd.in/e-yGHFx You can request a free seat and join us for the training session below. https://lnkd.in/e-yGHFx

1. SUPERSONGS

2. Housekeeping
2

3. Module 1: LAYING THE FOUNDATION
• Section 1: Your Brand Words
• Section 2: Know Thyself (Your Superpower)
• Section 3: The Artist Audit
• Section 4: 3 Gears
• Section 5: The Entertainment Ecosystem
• Section 6: Content vs. Platform
• Section 7: Time - Talent Matrix
• Section 8: Strategy And Tactics

4. Module 2: ARTIST AS HACKER
1. Forgiveness > Permission
2. Team > Talent
3. Missionaries > Mercenaries
4. Different > Good
5. Future > Nostalgia
6. The Third Way
7. The Cupcake Hack
8. The KPI Hack: The Power Of Measuring
9. Resourcefulness Beats Resources
10. Fight Beats Want

5. MODULE 3: Creative Differentiation
1. THE AGILE ARTIST: THE ARTIST OF THE FUTURE
2. SWOT MATRIX: TELLING YOURSELF THE TRUTH
3. RED OCEANS VS. BLUE OCEANS: BECOMING
AN ORIGINAL
4. THE E.R.R.C. FRAMEWORK
5. CASE STUDY: Journey’s Answers
6. GETTING YOU TO A BLUE OCEAN

6. MODULE 4: Super Teams
1. Superpowers and
Kryptonite
2. Leaders and Feeders
3. Cheese and Whiskers
4. 3 Gears
5. Multipliers Habit
6. The Dream 100
7. P.A.I.E. Method
8. Mind-hive - Your
Board of Directors
9. ALLIES
10. ACTION ITEMS

7. Module 5: RECORD LABEL MODEL CANVAS
1. Labels as Venture Capital
2. Fixed or Growth Mindset
3. Both Sides of a Copyright
4. Why Mental Models Matter
5. Doing Deals - Leverage?
6. The Record Label Model Canvas

8. Module 5: RECORD LABEL MODEL CANVAS
1. YouTube as a Label
2. Publisher as a Label
3. Artist Services Model
4. Producer Label Model
5. Upstreaming Model
6. Motown Label Model
7. Joint-Venture Model
8. Artist-Owned Model
9. 360 Multi-Rights Model
10. Mega Model

9. MODULE 6: TACTICAL SH-T!
1. Point your Mind in the
Direction You Want to Go
2. You Are a Project
3. Bursts, Sprints & Marathons
4. Gamification
5. Edison Habit
1. The Theta Tool
2. Bedtime Hack
6. SHVT Tool
7. TimeBoxing
8. The Coppola
Principle
9. Bowling Hack
10. Action Items

10. MODULE 7: LEAN MUSIC METHOD
1. Everything Is A Project
2. The Tarantino Habit
3. Waterfall Artists vs
Lean Artists
4. WHAT IS LEAN MUSIC?
5. The 3 Components Of
Lean Music
6. Enter Kanban
7. Wips, Logs & Lanes
KANBAN TERMS
8. Slice & Dice
9. Bucketing and
Sequencing
10. Swim Lanes
11. Left to Right
12. Action Items

11. MOD 8 - SUPERSONGS
1. ON SONGS
2. SONGS AND TARGETS
3. WHAT ARE SUPERSONGS?
4. THE SONG STICKINESS MATRIX
5. CASE STUDY: JOURNEY’S SUPERSONGS
6. HOW TO WRITE MORE SUPERSONGS?
1. Writing FROM a concept or writing TO a concept
2. Titling, The “Dulaney” Principal
3. The “Zappa” Principle
7. HOW TO KEEP ‘GOOD’ SONGS OF ‘GREAT’ RECORDINGS?
1. The 80/20 Rule

12. Section 1:
ON SONGS
13

13. Were we find ourselves:
1. Fewer song guys
2. No development time from labels publishers
3. Common for artists to have to be their own
A&R
4. Common for modern artists to record every
song they write. ex: For a 6 song EP, you write 6 songs.
5. Fewer outside (non-artist written) song being cut
WHAT IS
LEAN MUSIC

14. The intent of this module
is to make MORE of your
shots count.
15
TARANTINO
HABIT

15. How to solve for the distance
between “good” songs and
truly “great” career making
songs
16
TARANTINO
HABIT

16. One of the great things
about music is you can sing
your song to 85,000 people
and they sing it back to you
for 85,000 different reasons.
-Dave Grohl

17. Section 2:
SONGS AND TARGETS
18

22. Are you building a
hobby or are you
building a career?

24. Songs are the ’vehicles’
that an artist will drive
throughout their 20+
year career.

25. Section 3:
WHAT ARE
SUPERSONGS?
26

26. Appreciate the music of the past.
Live in the present.
Write the songs of the future.
— Jetpack mantra
EVERYTHING IS A
PROJECT

28. 1. Supersongs outlive
the artist.
EVERYTHING IS A
PROJECT

29. 2. Supersongs age well.
EVERYTHING IS A
PROJECT

30. 3. Supersongs tell the
listener’s story, not
the artist’s story.
EVERYTHING IS A
PROJECT

31. 4. Supersongs use
concepts that are
universal themes.
EVERYTHING IS A
PROJECT

32. Everybody knows what it
is like to lose someone to
cancer (“Live Like You
Were Dying” by Tim
McGraw).
EVERYTHING IS A
PROJECT

33. Everybody knows what it
is like to work long hours
and hate your job (“9 to
5” by Dolly Parton).
EVERYTHING IS A
PROJECT

34. Everybody knows what it
is like to want to blow off
steam and have a good
time (“Rock and Roll All
Nite” by Kiss).
EVERYTHING IS A
PROJECT

35. 5. Supersongs are
commonly upbeat.
EVERYTHING IS A
PROJECT

36. 6. Supersongs don’t
have to be explained.
EVERYTHING IS A
PROJECT

37. 7. Supersongs don’t
have to be Billboard hits
EVERYTHING IS A
PROJECT

38. “It’s more important to
have a classic song than
a number one song.”
— Jason Newsted (formerly of
Metallica)
EVERYTHING IS A
PROJECT

39. 8. Supersongs are
mini movies
EVERYTHING IS A
PROJECT

40. Supersongs
1. have a tendency to outlive the artist.
2. age well.
3. tell the listener’s story, not the artist’s story.
4. use concepts that are universal themes.
5. are commonly upbeat.
6. don’t have to be explained.
7. don’t have to be Billboard hits.
8. are mini movies

41. SOME THINGS SUPERSONGS ARE NOT
1. are NOT dependent on Billboard charts.
2. are NOT dependent on RIAA sales
markers.
3. are NOT dependent on style and genre.
4. are NOT dependent on age.
5. are NOT dependent on production
EVERYTHING IS A
PROJECT

42. Section 4:
SONG STICKINESS
MATRIX
43

43. STICKINESS
1. How well a song “sticks” with a listner
1. Clarifys Overall Messaging
2. Strenthens Fan Engagement
3. Expands the Visual
4. Speeds Production
5. Excites Radio
6. Work Smarter - not Harder
7. Saves You Money - Makes You Money

46. “Are you building your songs
in the right neighborhood?”
— Brent Baxter

47. Artists, Writers and
Publishers plant thier songs
in the box with the most
revenue and purposely
avoid those that do not.

48. Analyzing songs with the Matrix:
1. Every song falls into a quadrant.
2. One quadrants generates 85% of publishing
revenues.
3. One quadrants houses the majority of all
Supersongs.
4. one quadrant are pitched and CUT 90% more
than the others.
5. avoid the quadrants that are 80% unpitchable.

56. 1. Artists write 80% of the time
2. Generates 15% of publishing revenues
3. Pitched and CUT 10%
4. Avoid the quadrants that are 80% unpitchable

57. Tell the artist’s story,
not the listener’s.

59. 1. Majority of all Supersongs.
2. Artists write 20% of the time
3. Generate 85% of publishing revenues.
4. Pitched and CUT 90% more than the others.
5. 90% of Sync Revs

60. All listeners can find
themselves within the
song and can personally
identify with it.

69. Section 5:
CASE STUDY:
JOURNEY’S SUPERSONGS
70

75. STICKINESS
1. How well a song “sticks” with a listner
1. Clarifys Overall Messaging
2. Strenthens Fan Engagement
3. Expands the Visual
4. Speeds Production
5. Excites Radio
6. Work Smarter - not Harder

76. Let’s Listen to Each

85. By the Numbers

86. 300k 435,000,0000
35,000,000
50k

87. 300k 435,000,0000
35,000,000
50k

88. “Are you building your songs
in the right neighborhood?”
— Brent Baxter

89. Section 6:
HOW TO WRITE
MORE SUPERSONGS?
90

90. Writing FROM a concept
or
Writing TO a concept?

91. Titling
The “Dulaney” Principal

93. Section 7:
HOW TO KEEP ‘GOOD’
SONGS OF ‘GREAT’
RECORDINGS?
95

94. The Zappa Principle

95. SUPERSONGS

96. ACTION ITEMS
MOD 7:
97