30 thoughts and examples for using local content in Twitter to help healthcare organizations.

1. @mayoclinic has good info, why
should I listen to you?

2. John Norris:
Thoughts on Hyper-Local
Social Media for Healthcare
Organizations

3. All healthcare is local.

4. Social media helps a person
participate in a community.

5. Services, like Twitter, allow
one to be active in a world-
wide community.

6. It's time to think outside
the box...

7. ..and into the local
community.

8. What might that look
like?

9. Here are 30 thoughts
and examples.

10. Tell people what is happening around
them-

11. BluSam
Watch out for the 24 hour flu. Keep
those hands washed. Our Pediatric
Clinic has seen a lot these last week.
Dr DaveC

12. Develop different channels depending on
people's needs-

13. BluSamInsider
Parking Lots A and B are pretty full at
the moment. Try C or the metro. By
2:00pm things should be better-
TheParkingLotCrew (JimG)

14. Push the useful information to the edges...

15. BluSam
Wiping up after flu? Use bleach with
water. 1Tbl bleach + 1 Qrt water. Mix
fresh daily. DaveC (Environ Service)

16. ...and give action-

17. BluSamAsthma
Grass and mold allergies are up in
town. Try staying inside, do not use
clothes dried outdoors. (Dr. Morse,
Allergist) -JohnN

18. Ask for feedback-

19. BluSamBabies
July Lamaze class next Tues. Keep
up those exercises! Try the one with
the towels and let me know before.
CindyB

20. Provide services-

21. BluSamPill
4:30pm. Taken your afternoon pills?
Leave them near where you prepare
dinner to help remind. (Also KBVR
says commute is heavy.) JimB

22. Utilize local resources-

23. BluSamC-vivors
New yoga DVD's (“Dr E's Yoga”) at
downtown library helps strengthen
and calm. Check them out, or buy
online. (AnneF, Med Librarian)

24. Introduce people to other places-

25. BluSam
Nutritionist Anne says Linda's Deli
now has green salads. Ask for lemon
water (not on menu.) ~VibinM

26. Introduce people to other people-

27. BluSam
Eat fresh and healthy. Blueberries
are coming in! Follow
@ohsufarmmarket for locally grown
foods. SreeK

28. Bring value and engage the community-

29. BlueSamFit
Post Office to Central park is ~1 mile,
PT's sez add in monkey bars for the
upper body. Anyone have a fav
routine on the bars? >JaneT<

30. Help people directly-

31. BluSam
Too hot? White Top Cinema is air
conditioned. Mention JohnN @
BluSam for $1.00 off (sorry, today
only, 1st 20 tickets) LuisB

32. Create a community for your guests-

33. BluSamInsider
Downstairs Lobby half full. Oldest
Mag is only March 09, Nat Geo! Ask
reception for a pager -MauraM

34. Mitigate suffering-

35. BluSamInsider
Now Showing in our waiting rooms:
Pediatrics-cartoons, Lab-news,
Ambulatory-meditative. Ask reception
for pager to roam free.JimB

36. Value other members in your
community...

37. BluSamPill
Taken noon pills yet? @GrmaGina
says it's her birthday, so raise your
glass in a toast! Many happy returns!
JackB

38. ...and keep their confidences-

39. BluSamC-vivors
Reminder: You are whom you follow.
Keep your interests private. No need
to Follow my feed. Read it on
BluSam website. JillB

40. Enable healing in your community, with or
without you-

41. BluSamFit
Calming Spaces? East end of
Pioneer Park features woods, and
tables. (It is a bit remote 'tho) Other
places? #CSinCVO Dave PsyD

42. Humanize your organization-

43. BluSam
Cardio-Staff Favorite Salad: 2 C
Spinach, 1T Balsamic, .5t
Tarragon, .5t Sugar, 2 Strawberries.
Others? <DrJones>

44. Social media is more like a radio than a
book...

45. BluSamInsider
Pastor Yahn is in Blood Lab's lobby,
and her office hours start at noon.
Drop ins welcome. Tell her I said
Hi! :-) TimN

46. Social Media is more like a book than a
radio-

47. BluSamFit
Situp Challenge Week 5. Increase
number by ~5%. Do half of them with
feet above head on chair. Let me
know how that feels! -CindyB-

48. Address current topics in your
community, wherever you find them-

49. BluSamFun
No offense to the fans, but last night's
“Crime Scene Nurse” showed
evidence gathering illegal in our
state. (Still enjoyed it, 'tho) BillA

50. When you publish is also important-

51. BluSam
Still up at this hour? Get 8 hours of
sleep. Set routine. Lights out. LizV
(Sleep Clinic Tech)

52. If you have a message for only a few, tell
everyone why-

53. BluSam
~8% of our town is diabetic. Our
hospital cafe lets folk sample helpful
dishes. Other healthy restaurants in
town to try? -BillA

54. Other messages may need to be private-

55. BluSamFun
OK, I take back what I said about
“Crime Scene Nurse” (and have
DM'd a few folks to be sure we
understand each other...srry) BillA

56. Be generous in your apologies-

57. BluSamInsider
@CorvallisHealth. Sorry about the
wait time in the Lab. Parking lot re-
striping caught us. Won't tomorrow!
TheParkingLotCrew (JimG)

58. Help people plan a healthy life-

59. BluSam4cast
Nxt week:Temps 55-80. Grass pollen
high. UV high. Air Quality Good. Flu
activity low. <JuanC>

60. You have a lot of experts. Use them.
Respect them-

61. BluSamAsthma
Lilacs about to bloom. Lavender
likely next. -LindaV Grnd Crew Sup

62. Assist guests and help staff-

63. BluSamInsider
Can't find the cafeteria? “Bite Food,
Rest Contented” Elevator B to the 1st
floor, take a Right, to the Cafeteria.
Other pneumonics? <RajP>

64. Ask questions-

65. BluSam
If Ped clinic stayed open until 9pm,
would you mind us not opening until
8am? Just asking... #BluSamHrs
(JillF)

66. Be there-

67. BluSamC-vivors
MariaJ & I can't make the whole lap
swim, but BluSam will sponsor first 3
people who ask us at the event.
#LapSwim4Svr <JillC>

68. And most of all...

69. ...celebrate your community-

70. BluSam
Tweetup this noon at Central Park
bandstand. I'm bringing the fruit pops
and icewater. <JohnN>

71. Because all healthcare is local.

72. This slide show is from a presentation based on
some ideas I tweet about on @John_Norris
#hcsm.
The ideas are not platform specific, but are really
about a change in perspective.
I am a Biomedical Informaticist focused on patient/
provider and patient/patient communication.
Feel free to contact me.
John-Norris.Net

73. Citations
New BluSam icon modified from stevescadman “The Royal Masonic Hospital”
http://www.flickr.com/photos/stevecadman/3059533190/ License: CC BY-SA
2.0
New BluSamInsider icon modified from digitalcat “Hospital - Dottore phoning”
http://www.flickr.com/photos/14646075@N03/2837124594/ License: CC BY
2.0
BluSamFit icon modified from stevefaeembra “heart texture”
http://www.flickr.com/photos/stevefaeembra/3609118442/ License: CC BY 2.0

74. BluSamAsthma icon modified from TheTruthAbout... “no idling”
http://www.flickr.com/photos/thetruthabout/2720640440/ License: CC BY-SA
2.0
BluSamFun icon modified from aussiegall “My Old Medicine bottle/ jar
collection” http://www.flickr.com/photos/aussiegall/309391023/ License: CC
BY 2.0
BluSAmCast icon modified from singsing sky “Darts”
http://www.flickr.com/photos/difei/3689643001/ License: CC BY 2.0

75. BluSamC-Vivors:
Yellow flowers icon modified from Minds-eye “Wild Flowers”
http://www.flickr.com/photos/36703550@N00/2465651761/
License CC BY-SA 2.0
Orange flower icon modified from law keven “Flowers - St
Johns Gardens - London, England - Saturday September 1st
2007”
http://www.flickr.com/photos/66164549@N00/1308326183/
License: CC BY-SA 2.0
Water lily icon modified from dawnzy58 “A Flower and A Frog”
http://www.flickr.com/photos/dawnzy/1120032008/ License CC
BY 2.0
Bleach solution from “Healthy Kids, Healthy Care: Cleaning and
Sanitizing National Resource Center for Health and Safety in
Child Care” http://healthykids.us/chapters/cleaning_pf.htm
Accessed July 29.

76. BluSamPill:
Alarm clock icon modified from robstephaustralia “Clocks for Den”
http://www.flickr.com/photos/robandstephanielevy/3339467182/
License: CC BY 2.0
Big Ben icon modified from Paul8032 “BigBenNoon”
http://www.flickr.com/photos/7694225@N04/3285115464/ License:
CC BY 2.0
BluSamBabies icon modfied from wwarby “Baby Elephant”
http://www.flickr.com/photos/wwarby/2310975386/ License: CC BY
2.0

77. Thoughts on Hyper-Local Social Media for
Healthcare Organizations
EULA:
This slide show is licensed under the Creative
Commons Attribution-Share Alike license 3.0
(http://creativecommons.org/licenses/by-
sa/3.0/)
Individual illustrations have their own licenses
as cited.
By John Norris john-norris.net ;-)