The role of networking and social media tools during job search: an information behaviour perspective
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A 20 slides in 6 minutes presentation given by John Mowbray at Edinburgh Napier University's School of Computing PhD Conference, May 2016. The presentation details progress so far with John's PhD study
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The role of networking and social media tools during job search: an information behaviour perspective
- 1. The role of networking and social media tools during job search: an information behaviour perspective by John Mowbray (@jmowb_napier) Supervisors: Prof Hazel Hall Prof Robert Raeside Dr Pete Robertson 11223344556677889910101111121213131414151516161717181819192020
- 3. What role do social media tools play? 11223344556677889910101111121213131414151516161717181819192020 • 43% of jobseekers use social media every day • 17% of jobseekers have received a job offer through social media (Adecco Group, 2014)
- 4. 1) What are the key offline networking behaviours employed by the Scottish youth labour force during the job search process? 11223344556677889910101111121213131414151516161717181819192020
- 5. 11223344556677889910101111121213131414151516161717181819192020 2) How do social media tools support the networking behaviours of the Scottish youth labour force during the job search process?
- 6. 11223344556677889910101111121213131414151516161717181819192020 3) How can the knowledge from (1) & (2) be incorporated into careers services in order to improve individual employability levels of young jobseekers in Scotland?
- 7. The importance of tie strength 1122334455667788991010111112121313141415151616171718181919 Weak tieWeak tie (bridge)(bridge) Strong ties 2020
- 8. The role of social capital 11223344556677889910101111121213131414151516161717181819192020 Jason Pollock, Lee Krasner with friends and family, ca. 1950 © Photo by: Unknown. (1950) Web: https://goo.gl/WpILzq Licence: https://creativecommons.org/licenses/by-sa/2.0/legalcode
- 9. Networking and job search 11223344556677889910101111121213131414151516161717181819192020 3D Social Networking © Photo by: Potter, C. (2012) Web: www.stockmonkeys.com Licence: https://creativecommons.org/licenses/by-sa/2.0/legalcode • Associated with more job offers • Extraversion significantly associated • Needs contemporary research
- 10. Networking and info behaviour 11223344556677889910101111121213131414151516161717181819192020 3D Social Networking © Photo by: Potter, C. (2012) Web: www.stockmonkeys.com Licence: https://creativecommons.org/licenses/by-sa/2.0/legalcode • ICTs encourage networking behaviours • Opportunistic information acquisition related to networking
- 11. Social media adoption and use 11223344556677889910101111121213131414151516161717181819192020 Social Media apps © Photo by: Howie, J. (2013) Web: https://goo.gl/kynW66 Licence: https://creativecommons.org/licenses/by-sa/2.0/legalcode • Channels for weak and strong ties • SNS associated with higher levels of social capital • Personality traits, age and gender all impact on usage
- 12. Social media adoption and use 11223344556677889910101111121213131414151516161717181819192020 Social Media apps © Photo by: Howie, J. (2013) Web: https://goo.gl/kynW66 Licence: https://creativecommons.org/licenses/by-sa/2.0/legalcode • Channels for weak and strong ties • SNS associated with higher levels of social capital • Personality traits, age and gender all impact on usage
- 15. Method 11223344556677889910101111121213131414151516161717181819192020 • QUAL > QUAN > QUAL • Scoping interviews w/ young jobseekers & careers professionals • Survey of young jobseekers • School leavers • Business graduates • Users of careers services • Follow up interviews with young jobseekers • Focus groups with careers professionals
- 16. Scoping interview: early analysis 11223344556677889910101111121213131414151516161717181819192020 • Strong network ties (e.g. family) have big impact for younger jobseekers • The jobseeker’s context has a big impact on their networking behaviours
- 17. Scoping interview: early analysis 11223344556677889910101111121213131414151516161717181819192020 •Facebook is used most predominantly, with few other tools mentioned •Social media tools particularly facilitate passive job information acquisition
- 18. Scoping interviews: impact on survey design 11223344556677889910101111121213131414151516161717181819192020 • Focus on context of information need, e.g.: • Motivation of jobseekers • Environment of jobseeker • Usefulness of family contacts • Focus on specific networking behaviours offline and on • Facebook • Twitter • LinkedIn
- 19. Difficulties and challenges 11223344556677889910101111121213131414151516161717181819192020 1. Broad topic, many disciplines 2. Attaining a sample 3. Ethical clearance
- 20. Thanks for listening!! Find out more at: www.johnmowbray.org 11223344556677889910101111121213131414151516161717181819192020