Resume

1. JOHN MICHAEL NEYREY
901 W 17th Ave.
Covington, LA 70433
Home: (504) 872-0232 email: jmneyrey@bellsouth.net Mobile: (601) 896-6876
ACCOMPLISHED SENIOR LEADER
CONSULTATIVE SELLING, SALES AND MARKETING, FINANCE, AND SUPPLY CHAIN
Senior-level sales and marketing, finance, and supply chain leader demonstrating a repeated track record of leading change,
delivering multimillion-dollar sales increases, ramping brands to capture market share, growing profits, and producing gains
in customer service, team productivity, and staff morale. Strong team builder and leader; accomplished in developing loyal,
consultative customer relationships. Early career and MBA concentrated in Finance and Accounting provides a foundation
for superior strategic planning, budgeting, and organizational leadership skills.
Career Accomplishments:
 Created value exceeding $100 million for customers and employers by leading teams tasked with improving
productivity, increasing revenue, and reducing capital requirements.
 Successfully led two business units through “turnarounds”. In each instance, the BU’s performance improved
from lower quartile to upper quartile within two years of assuming leadership.
 Awarded “Partner of the Year” by a strategic beverage customer. Prior to my leadership, the business unit was
voted worst partner by the same customer.
 Selected among the top 50 candidates in North America to participate in the Coca-Cola Enterprises Management
Acceleration Program. The program provided cross functional development in varied North American markets
including Atlanta, San Francisco, San Antonio, Phoenix, and Vancouver.
PROFESSIONAL HIGHLIGHTS
BRAMBLES, LTD. 2006 - Present
Strategic Accounts Manager – New Orleans, LA
Recruited by a $6 billion global supply chain services organization to lead the strategic selling process for a client portfolio
consisting of global CPG manufacturers. Developed, negotiated and executed consultative, multi-year supply chain
services agreements with global beverage manufacturers generating over $150 million in revenue while delivering millions
in value to both my clients and Brambles, Ltd. Success in this role is achieved by
 Delivering value that meets the needs of Economic Buyers, Influencers, and Technical Users.
 Leading cross functional teams to develop and execute customer specific strategy.
 Maintaining a deep knowledge of the clients’ Enterprise System and the clients’ unique business processes.
 Being a subject matter expert on the end to end CPG beverage supply chain; from raw materials to cash
collection.
 Applying Lean/Six Sigma methodologies to analyze, plan, communicate, and execute.
Selected results:
 Created and implemented strategies that delivered a total value exceeding $25 million to my customers.
o Reduced end to end costs by improving the reported velocity of product flows to retail customers
o Improved the collection of reusable packaging assets in the retail supply chain.
o Led packaging optimization JBPs saving millions in packaging, handling, and unsalable costs.
o Optimized transportation and eliminated over 10,000,000 “empty backhaul miles” annually.
 Grew revenue and profitability, delivering $35 million; improved client relationships from “Preferred Supplier”
to “Strategic Partner” with two different global beverage customers.

2. JOHN MICHAEL NEYREY Page 2
COCA-COLA ENTERPRISES, INC. 1998 – 2006
Sales, Marketing, and Operations Manager – Central Mississippi
Promoted to lead the sales, marketing, and DSD efforts in Central Mississippi for a 150-person business unit servicing
2,500 retail customers in a consumer market producing revenue of $55 million and 6 million unit case sales. Managed a
brand and package portfolio consisting of over 400 SKUs marketed to 10 retail channels.
 As leader of Coca-Cola’s sales and marketing for the Central Mississippi market, I successfully led the
development of promotions, ad calendars, category management strategies, merchandising standards, and
planograms.
o Utilized analytics in the development and execution of marketing strategies: data sources included AC
Nielsen data, Spectra demographic data, and customer scan data.
o Led the development of marketing strategies and category management for Supermarket, C & P, and
other channels.
o Developed price/package plans by channel, by customer, and by sub-market to optimize category
revenue: Suburban plans focused on New Age and Diet brands, Urban plans focused on 2 Liter and
Sprite brands, and Mississippi Delta plans focused on Fanta brands.
o Created Supermarket and C & P planograms for beverage aisle sets, cooler sets, endcaps, and displays.
o Using Nielsen and Spectra data, developed zip code specific and channel specific merchandising
standards to optimize revenue and support productive replenishment efforts.
o Executed a “four quadrant” merchandising strategy in the Supermarket channel.
o Implemented a cross merchandising strategy in the Supermarket Channel by bundling PET Coca-Cola
product with Deli and Frozen food items to increase purchase frequency and drive profitable mix.
o Increased Coca-Cola brand displays on the GM action alley in Wal-Mart Supercenter based on analytics
indicating that 40% of Wal-Mart shoppers never entered the grocery section of the Supercenter.
o Achieved a U.S. top five Diet Coke zip code and a U.S. top five Sprite zip code in my market
o Executed national marketing initiatives for Wal-Mart, Kroger, Winn Dixie, and Brookshires Grocery.
o Recruited and developed a management team to lead the field execution of marketing initiatives.
o Responsible for demand planning; led the Gulf States region in reducing OOS and inventory days.
 Led and achieved Business Development goals for the Central Mississippi market
o Exceeded new account growth targets for three straight years.
o Exceeded small store new account goals by introducing C & P category management programs that
delivered highly profitable immediate consumption growth.
o Met all equipment placement goals by growing new account base; vending, fountain, and coolers.
o Exceeded on premise new account growth goals resulting in a 10% volume growth in this highly
profitable channel.
o Managed the lead generation process by tracking new business permits, collecting and disseminating
internal leads, and converting consumer communication into actionable leads.
Selected results from above strategies:
 Delivered a 12% CAGR by increasing volume and pricing through both rate and mix growth.
 Increased sales of non-Ad packages 30% through new account growth, category management success, and
improved merchandising.
 Achieved share leadership of POWERADE brand over Gatorade in small store channels. Achieved small store
channel share leadership in Energy Drink Category.
 Achieved Area Leadership in new product launches, including Diet Coke with Splenda and Full Throttle.
 Selected Partner of the Year by the largest independently owned C& P chain in Central Mississippi.

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Division Logistics Manager – Louisiana and Central Mississippi
Advanced and tasked with leading the charge to optimize a $200 million OPEX budget while enhancing customer service,
increasing return on capital, and achieving corporate financial goals. Developed, implemented, and led systems
implementations, organizational restructures, and warehousing consolidations.
 Developed and implemented a Merchandising Planning Model to budget and schedule the labor required to
replenish and merchandise all customers within the supermarket channel in the LA and MS market.
o The model planned and scheduled all merchandising needs at the store level including beverage aisles,
end caps, register coolers, displays, and vending utilizing productivity metrics and forecasted demand.
 Implemented a DSD product supply routing strategy across the LA and MS market resulting in significant gains
in productivity and customer service metrics; simultaneously increasing productivity and market execution.
o Routing efficiencies drove increased close rates, increased avg. order quantities, and improved in store
merchandising execution.
Selected results:
 Decreased required manpower by 11% in the regional DSD supply chain.
 Increased the regional sales organization’s productivity by 17%.
 Reduced the regional fleet by 20%.
Manager of Financial Analysis – New Orleans, LA
Recruited initially as manager of financial analysis in charge of developing, reporting, and analyzing distribution and sales
metrics for 11 sales centers in the Louisiana and Mississippi market unit. Created and implemented productivity-based
operating budget. Worked closely with executive team to maximize system productivity and achieve customer service
goals through development of new distribution and sales planning methods.
 Led the analytics to support the sales and distribution operations of a $450M business unit.
 Introduced productivity based budgeting to the annual budget process.
 Developed beverage industry specific productivity and performance metrics and introduced monthly KPI
reporting that aligned to and drove budget performance.
ENTERGY INTEGRATED SOLUTIONS, INC. 1997
Senior Financial Analyst – New Orleans, LA
Completed sales plan and detailed budget for a $75 million revenue, energy-management subsidiary of Entergy
Corporation. Prepared sales forecasts, variance analyses, and developed pricing models using discounted cash flow and
IRR techniques to price energy service contracts.
FIRST COMMERCE CORPORATION (acquired by JPMorgan Chase) 1996 – 1997
Trust Investments Officer / Relationship Analyst – New Orleans, LA
Managed and administered a $1.2 billion Treasury Securities Money Market Fund and fixed income portfolios valued at
$200 million for institutional, corporate, and personal trust clients. Completed credit analysis for approximately 150
companies in the energy, industrial and services, and real estate sectors ($1 million to $1 billion+ Rev) while underwriting
or reviewing ~$1 billion in debt financing. Reviewed and analyzed risk, collateral, cash flow, and capital structure.

4. EDUCATION AND DEVELOPMENT
MBA, Finance Concentration – University of New Orleans, LA, 1995
BA, English Literature – Tulane University, New Orleans, LA, 1994
CPA curriculum - University of New Orleans, LA, 2012
Completed accounting coursework equivalent to a Bachelor of Science in Accounting
UNIVERSITY OF NEW ORLEANS - Kabacoff School of Hotel, Restaurant, and Tourism Administration
Adjunct Faculty – New Orleans, LA
Instructed graduate HRT students in the subject of Revenue Management; coursework focused on interpreting financial
statements, developing bottom up budgets, developing revenue mix strategies, and achieving required IRR. Received a
95% satisfaction rating as measured by student exit surveys.
Coca Cola Enterprises – Management Acceleration Program, 2001
Selected among the first 50 candidates in North America to participate in a comprehensive, 6-month management training program including
sales, marketing, logistics, human resources, manufacturing, and leadership.
Miller-Heiman - Strategic Account Management Systems, 2006
Successfully completed Miller-Heiman coursework in “Large Account Management Process (LAMP)”, Strategic Selling, and Conceptual
Selling.
COMMUNITY SERVICE
Treasurer, Board of Directors - Advocacy for the Arts and Technology Charter School, Inc. - New Orleans, LA
Served a three year term as Board Treasurer leading the start up for this urban charter school in New Orleans, LA. Our
school received three consecutive “Unqualified Audits” and maintained an operating budget surplus during each of the
three fiscal years under my leadership.
Treasurer, St. George’s Episcopal Church – New Orleans, LA
Treasurer, Dragon Café Feeding Ministry – New Orleans, LA
Since the early days following Hurricane Katrina in 2005, this feeding ministry has served over 30,000 hot meals to the
needy in the Uptown neighborhood of New Orleans.