This document provides an overview of marketing principles and social media basics to help attract customers to a website. It discusses defining marketing and differentiating it from sales. Key marketing concepts covered include market research, developing a marketing plan, market segmentation, analyzing competitors, and establishing a unique selling proposition. Traditional and digital marketing channels are compared, with examples of using social media like Facebook, blogs, and video sharing sites. Risks of social media are also briefly mentioned.

1. Attracting customers to your site Part 1: Marketing and Social Networks

7. Mind mapping

15. SWOT Analysis Strengths Weaknesses Opportunities Threats