Nigel Wright Employer Branding Research

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John Huggins

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Employer Branding what does it mean? ,[object Object],[object Object],[object Object],[object Object]

Changes in Recruitment trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s a buyers market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Background to survey ,[object Object],[object Object],[object Object],[object Object],[object Object]

EMPLOYER BRANDING – 3 STAGES. Firm develops their ‘value proposition’ Firm markets its ‘value proposition’ externally (prospective candidates, agencies, etc) Firm markets its ‘value proposition’ internally

Employer Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Employer Branding – top line results ,[object Object],[object Object],[object Object],[object Object],[object Object]

Perceived organisational prestige and fit ,[object Object],[object Object],[object Object],[object Object]

Realistic job previews and met expectations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Psychological contract ,[object Object],[object Object],[object Object],[object Object]

Organisational Commitment ,[object Object],[object Object],[object Object],[object Object]

Employer Branding Commitment continuance Life Satisfaction Realistic Job Preview HOW DOES EMPLOYER BRANDING WORK? Perceived Organisational ‘Fit’ Organisation-based Self-Esteem

Organisational identification ,[object Object],[object Object],[object Object]

Organisational Support ,[object Object],[object Object],[object Object],[object Object]

Organisational based self esteem (OBSE) ,[object Object],[object Object]

Employee growth need strength (EGNS) ,[object Object],[object Object],[object Object]

Leadership ,[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

What can companies do to help themselves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What you can do - continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

candidate engagement – tailored information packs

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