Video Thrive Society Video Sales Letter & Sales Page Creation Graphic notes for Module 4 Sessions 1 to 5 (Lessons 12 to 16)

1. MODULE 4: Session 1
[Lesson 12]

VIDEO SALES LETTER &
VIDEO SALES PAGE CREATION

2. A business to focus on
Your target audience
(Demographics,
struggles, pains))
A product or
service to offer
MODULE 4: Session 1

3. Traffic
Free ExperienceSomething to Sell
MODULE 4: Session 1

4. • Something
to sell
• Free
Experience
• Traffic
Begin with the
end in mind
MODULE 4: Session 1

5. Script Writing
Video
RecordingEditing
Tools
Elements MODULE 4: Session 1

6. MODULE 4: Session 2
[Lesson 13]


7. 1.. Grab attention
2.Identify the
audience problem
3. Provide solution
4. Mention product/service
features/benefits5. Show
social proof
6. Overcome
objections
7. Add call-
to-action
8. Add scarcity
and warnings
9. Wrap it up
M4: S2

8. • Ask a question or state your headline
• Introduce yourself and establish you’re a authority
MODULE 4: Session 2

9. • Connect with your audience
• Relate with their problems
• Tell your own story MODULE 4: Session 2

10. • Introduce your product or service
• Tell how your product or service can solve
their problems
MODULE 4: Session 2

11. • Features: 1,2, 3
• Benefits: 1,2, 3
MODULE 4: Session 2

12. • Your previous clients’ testimonials
• Stats from credible sources
• Your own results
MODULE 4: Session 2

13. • Identify any objections
• Give solutions to any objections
• Add bonuses
MODULE 4: Session 2

14. • Communicate the value of your
product or service
• Give a guarantee
MODULE 4: Session 2

15. • Limited time, spot, quantity
• Result of not taking action
MODULE 4: Session 2

16. • Recap of important benefits
• Their problem and how they are
solved by your product or service
• Final call to action MODULE 4: Session 2

17. MODULE 4: Session 3
[Lesson 14]

18. ANIMATED
TALKING HEAD SCREEN CAPTURE
MODULE 4: Session 3

19. ANIMATED PROS
• Very engaging
• You don’t have to be on camera
CONS
• Very hard to do
• Takes a longer time to create
• No personal connection
PROS
• Very engaging
• You don’t have to be on camera
• Easy to create
CONS
• Does not look very professional
PROS
• Displays the real you
• Converts really well
• You can connect with your
audience well
• Easy to edit
CONS
• You have to be on camera
• You need some equipment
TALKING
HEAD SCREEN
CAPTURE
MODULE 4: Session 3

20. ANIMATED
TALKING HEAD SCREEN CAPTURE
MODULE 4: Session 3

21. MODULE 4: Session 4
[Lesson 15]

22. Practical Illustration of Video Editing
MODULE 4: Session 4

23. MODULE 4: Session 5
[Lesson 16]

24. 1.
Logo
2..
Headline & Sub headline
3.
Auto played VSL
and bullet points
4..
Buy Now’ button
5.
‘Why’ they need
your product
6. Who are you
7.
Introduce your
product
8.
Features
9.
Testimonials
10.
Guarantee
Elements of a Sales Page
11.
FAQ’s
12. Footer
MODULE 4: Session 5

25. Page Builder Tools
5. Envato
Theme Forest
WordPress Theme pages
1. Thrive Themes
2. Igloo
3. Instapage4. Get Response
(with Autoresponder)
MODULE 4: Session 5

26. Payment Systems
MODULE 4: Session 5

27. Payment Systems
1. PayPal
2. Stripe
3. Paykickstart
4. Samcart
5. JV Zoo
6. Click Bank
MODULE 4: Session 5

28. John D. Hipsley
IKON GROUP CONSULTING
jhipsley@igc.org