Written Output

1. AGUSTIN, JOHN CHRISTIAN, M.
BCOM0523 - Messages & Audiences
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Looking at the Topic 1 Lecture, determine a hazard/crisis scenario which you think your
community is vulnerable to.
Upon selection, complete this table accordingly.
You may choose whether it’s a WARNING or CRISIS Scenario.
Warning Communication Plan will be carried out even when the event hasn’t happened yet and
you want to warn them.
Crisis Communication Plan will be carried out when you’re hoping to use this to minimize
damage AFTER the disaster.
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WARNING / CRISIS COMMUNICATION PLAN for MUNICIPALITY OF MARIVELES
CRISIS: Natural Disaster (Floods, Landslides, Earthquakes and Volcanic Eruption)
RATIONALE:
Natural disasters are sudden and terrible events in nature. It usually results in severe
damage and many deaths. This crisis is discussed with the people because we don’t know when
it will arrive, so in this case, many people create a plan so that they spread warnings and conduct
seminars to different communities to make people well-informed and ready in case of disaster
happen. If this crisis is well-discussed with the people, they will know what they will do before,
during, and after a disaster.
Audience Key Message
(could be talking
points, or what you
aim to relay)
Channel /
Communication
Strategy
Justification
Neighbors Relay information
about where is the
nearest evacuation
center in their
community in the
case extensive
damage happens.
Social Media, Text
Messages and Verbal
Announcements
We used social
media and text
messages because
many people used
gadgets and the
internet in present
times.
On the other hand,
we also used verbal
announcements to
those not exposed on
social media; some of

2. AGUSTIN, JOHN CHRISTIAN, M.
BCOM0523 - Messages & Audiences
____________________________________________________________________________
these are age 40-75
years old in our
neighborhood.
Students and
Teachers
Relay information
about the suspension
of classes due to the
disaster.
Social Media We used social
media because
students and
teachers are more
inclined in
technology; in this
case, we can quickly
disseminate our
announcements and
warnings.
Employees,
Commuters, Drivers
and Vehicle Owners
Relay information
about the safest route
to take when a
disaster happens.
Social Media and
Text Messages
We used social
media and text
messages because
not all people can
use social media, so
we also used text
messages to spread
the announcement to
a larger audience.
Business Owners or
Establishments
Owners
Relay information
about what safety
procedures need to
do in case disasters
arrives in their place.
Seminars and Social
Media
Business owners
must be one of the
people who knew
how to deal with
disasters because
they are holding the
safety of their
customers and
employees, so
seminars will be
helpful to make them
knowledgeable
enough. On the other
hand, using social
media because it is
our primary platform
for spreading
information.
Students Relay information
and knowledge about
natural disaster and
what action should
they do in case it
happens.
Seminars, Drills and
Social Media
School is the house
of knowledge; if this
natural disaster
information is taught
in school by seminars
and drills, students

3. AGUSTIN, JOHN CHRISTIAN, M.
BCOM0523 - Messages & Audiences
____________________________________________________________________________
can be the ones who
can lead their families
on what to do if a
disaster happens.
Otherwise, most
social media users
are students, so it is
the best platform to
give them knowledge
about a disaster.
Parents Relay information
about how they can
keep their families
safe in times of
natural disaster.
Seminars, Social
Media and Text
Messages.
Parents are the head
of the household, so
they must be
knowledgeable
enough to keep their
families safe. So that
seminars and social
media can help
disseminate
information and
warnings about
natural disasters.
Regulators and
Elected Officials
Relay information
about why the
government should
create and regulate
laws about natural
disasters.
Social Media Government is the
primary institution in
taking responsibility
for the damage made
by natural disasters.
They must be the
ones who helped
their people in
standing up again.
Social media is a
primary source in
voicing out what we
want to say to the
government.