This is the presentation I held at Future Design Days, 13-15 nov 2005. Still I find a lot of the content up to date, but maybe the expressions and buzz words have changed, i.e today we speak of social medias instead of communities...

1. Future Design Days November 14, 2005 Johan Forsberg

3. The last breath of the Information Society

4. Transformation (Post Hyland) Traditional market communication Homogenous media landscape Interactive market communication Fragmented media landscape

5. The Game of a Thousand Whispers Company Person Person Person Person Person Person Message transmittance PAST A a Person Company Person Person Person Person Person Message transmittance TODAY a X L A

7. From consumers to procumers Procumer = Producer + Consumer Consumer

8. Natives of the Interaction Society

11. 5 examples of ”Kryp in”

13. The parallel society is for real

14. Relations are everything

15. Multitasking is natural

16. The picture as a language

17. Design in the Interaction Society

18. Your users as designers (procumers) A a Decentralized design Designer User User User User User User Centralized design Designer Designer Designer Designer Designer Designer Designer a X L A

25. Johan Forsberg Vice President Information, LunarWorks Creative Director, Prime PR 0708-62 67 31 [email_address] [email_address] For more information about young people: www.lunarstorm.se/agerdugersuger