Brightbox and Panasonic partnered to provide secure mobile device charging stations for attendees of VidCon 2015 using Brightbox's charging lockers. Over 40 Brightbox stations were installed throughout the convention center for the 20,000 attendees to use. The stations allow users to securely charge their devices without missing events. Brightbox and Panasonic aim to address the growing need for accessible mobile power as online video and social media increasingly rely on mobile devices.

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Brightbox and Panasonic Partner to Provide Secure and Accessible Power
Solutions to Online Video Community at VidCon 2015
Mobile Engagement Rules the Day at Vidcon 2015 and Brightbox® Cell Phone Charging
Lockers Enhance the Experience by Keeping Attendees Charged, Connected and Engaged
New York, NY (PRWEB) July 25, 2015 -- Brightbox, Inc. (www.brightboxcharge.com), the leading global
platform provider of networked, safe and secure mobile device recharging and engagement solutions, is pleased
to announce that it has teamed with Panasonic to keep the throngs attending VidCon 2015, at the Anaheim
Convention Center, from July 23rd to July 25th, charged and engaged.
Brightbox, a New York based B2B kiosk technology company, is the global leader in developing and deploying
secure recharging stations for on-the-go people to stay connected via their mobile devices, including cell
phones, phablets, backup chargers and batteries. The Brightbox® Mark3 mobile charging platform is the most
advanced, innovative and secure mobile device recharging solution available.
VidCon brings the leaders of the online video industry together to discuss, predict, debate and discover the
future of the online video industry through keynotes, fireside chats, round-tables and hands-on learning focused
on the nuts and bolts of writing, editing, shooting, lighting, marketing, monetizing, and creating online video.
More than 20,000 attendees will be converging on the three-day conference to connect with 300 of the most
innovative and influential YouTube creators who are there to perform and discuss their work.
Brightbox and Panasonic are offering complementary charging to attendees who can conveniently and securely
recharge their mobile devices at one of 40 Brightboxes located throughout the Exhibit Halls, the Creator and
Industry floors of the event, as well as Panasonic’s booth #318 and the Lumix Lounge.
VidCon attendees can attend sessions, network, check out new products, take meetings and stay on the cutting
edge of Online Video, resting assured that their phones are being safely and optimally charged in a station that
delivers both physical security and data privacy. Users simply swipe a credit/debit or complimentary card to
open an available station chamber, plug in their mobile device or accessory to one of three industry standard
charging cords, close the chamber and return later to swipe the same card to retrieve their charged phone.
"Brightbox is delighted, with our partner Panasonic, to offer VidCon fans our secure and interactive mobile
device recharging platform,” said Billy Gridley, Brightbox CEO. “Together our companies are enabling
continuous and empowered social connection via online video and fully charged mobile devices.”
VidCon fans, pioneering and visionary technology adopters by nature—many of them millennials—are the first
generation to carry and consume large quantities of portable mobile power. Creation and viewing of Online
Video has increasingly become a mobile affair, with portable devices used for everything from image capture,
editing and manipulation to social media sharing, online distribution and viewing.
Panasonic and Brightbox are partnering to deliver secure and accessible power solutions that address the
growing “Power Gap”, which arises from obvious battery technology limits, and the voracious demands of
consumers for universal and accessible mobile power for smartphones, HD cameras and the widening array of
cool portable and wearable electronic devices.

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“New video apps such as Periscope, that transmit live from the show floor, drain batteries at a fairly fast rate,
and waiting in line for 2 hours to get in to see a speaker can kill a battery if you’re surfing, texting, tweeting and
staying connected,” says Joel Martin, Brightbox VP of Brands and Experiential. “Attendees don’t have time to
sit anchored to a floor outlet, waiting indefinitely for their device to charge, ultimately missing all the action
when the biggest names in Online Video arrive to sit on a panel. With Brightbox, they can get and stay charged
throughout the convention center, whenever they need to, and not miss a moment when it counts the most.”
Brightbox kiosks are increasingly favored by retail, restaurants, stadiums, theme parks, and other major public
venues as well as the experiential events industry, as much for their stylish looks, customized branding, robust
digital signage and interactivity applications as their proven safety, charging speed and unrivaled security. The
Brightbox® Mark3 features a 10” interactive touch screen, with messaging capabilities that provide effective
delivery of direct sponsor videos, slideshows, surveys, customer acquisition, brand offers and product
promotions. Venues and experiential marketers can leverage intimate and seamless interactions between
consumers and the Brightbox charging kiosk, choosing how to project brand image via an innovative menu of
content and interactivity options, for high impact and measurable ROI.
Brightbox enables everyone with a mobile device to live life charged and engaged. It provides a great lifestyle
product and experience that is a rich opportunity for engagement between connected people, spaces and brands,
while facilitating trust in public place amenity secure recharging solutions. The UL and agency certified
Brightbox stations are Payment Card Industry (PCI) compliant, employ best-in-class end-to-end encryption to
ensure the data integrity of phones being charged, and meet the highest standards for security and safety. They
offer retractable charging cables and larger chambers that can accommodate nearly any mobile device,
including the latest phablets, while delivering the safest and fastest charge possible at optimized manufacturer
recommended rates.
About Brightbox
Brightbox® is a B2B kiosk technology company providing venues and users with best-in-class mobile device
recharging services and a robust engagement platform for marketing, sponsorship and venue digital signage and
interactivity. Founded in 2011, Brightbox delivers advanced and innovative solutions and has deployed its
secure recharging kiosks in 3 countries and 24 states in a variety of event and vertical markets that include
retail, hospitality, entertainment, healthcare, education, transport and beyond.
Enterprise customers include Dream, Hilton, Hyatt, Omni, Sheraton, Caesars, MGM, Coca-Coca Company,
Christie’s, Heineken, LA Fitness, Planet Hollywood, RadioShack, Statue of Liberty, Stop’N’Shop, Time
Warner Cable, Universal Studios, Westfield Malls, New York Red Bulls, Round Rock Express, Staten Island
Yankees, Baystate Health, Mount Sinai Health, Orlando Health, Steward Healthcare, Yale New Haven Health,
Columbia University, CUNY, American Airlines and British Airways. Event customers include AOL, BBC
Comic-Con, CEDIA, Citibank, Coca-Cola Company, Detroit Grand Prix, Discovery Channel, Event Tech,
FISH Technologies, Gartner, GO PUCK, HBO, IBM, IMEX, InCharged, Intel, Major League Baseball, Minor
League Baseball, NFL Experience, Pitney Bowes, Octagon SXSW, PCMA, So Cool Events, Samsung, Societe
Generale, T-Mobile, UBS, Uber, Verizon, and Wells Fargo. Learn more at www.brightboxcharge.com or on
Twitter: @brightboxcharge
About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and
solutions for consumer, business and industrial use. The company is the principal North American subsidiary of
Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service

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and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked
number five overall and the top electronics brand in the report. As part of continuing sustainability efforts,
Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn
Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and
Gold certifications from the U.S. Green Building Council. Learn more about Panasonic at
us.panasonic.com/pressroom.

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Contact Information
Joel Martin, VP of Brands & Experiential
Brightbox, Inc.
http://www.brightboxcharge.com
+1 646-647-5512
William Gridley, CEO
Brightbox, Inc.
http://www.brightboxcharge.com
917-679-1426
Online Web 2.0 Version
You can read the online version of this press release here.