A presentation on building digital reputation by Joe Sabado to students in UCSB Summer Workshop Program (July 2014). This program consists of students from across the United States preparing them for research opportunities and preparation for graduate school.
2. Where are you present online?
What is Digital Reputation?
3. What is Digital Reputation?
Online reputation is the
perception, estimation, opinion
that is formed when you are
encountered online.
What you write and say about
yourself.
What others write/say about you.
4. What is Digital Reputation?
“Your data casts a digital
shadow that grows with every
online interaction and can be
tracked, monitored and used
against you. Every photo. Every
email. Every purchase.
Everything you've ever done in
the digital world can follow you
into the real world. Your actions
leave you exposed”
http://digitalshadow.com/
5. Why is Digital Reputation Important: Grad School Admissions
“27% of admissions
officers had used
Google and 26% had
visited Facebook.”
(2012)
6. Why is Digital Reputation Important: Employer Background Checks
7. Why is Digital Reputation Important: Employer Background Checks
Red Flags!!!!!
Racy Photos
Booze
Crazy Ranting
OMG I h8 inglish
Intolerance
Lies
8. Why is Digital Reputation Important: Want to keep your job?
“She’s not worth it! L’Oreal cuts ties with
Belgian World Cup fan whose good looks swept
the Internet after controversy over her hunting
trip photographs”
9. Why is Digital Reputation Important: Build Network/Establish Credibility
“…team leader should lead or have led
exemplary divisions/departments.”
“As an expert in the field/profession, is
encouraged to evaluate the department
in its national context and provide
insight and feedback on issues and
trends particular to the department
under review.”
Texas A&M Student Affairs IT
Comprehensive Program Review Team
10. Why is Digital Reputation Important: Build Network/Establish Credibility
I would like to invite you to be a participant
in a one-day summit to develop a blueprint
for the student affairs profession that will
provide a vision for student affairs in the
“connected” world.
I would like to invite you to be a participant
in a one-day summit to develop a blueprint
for the student affairs profession that will
provide a vision for student affairs in the
“connected” world.
This invitation is not transferable. You were
specifically selected because of your
expertise in this area
This invitation is not transferable. You were
specifically selected because of your
expertise in this area
11. Personal Brand – You Can Shape/Influence it (to certain extent)
If you don’t
manage your
brand, others will.
12. Personal Brand
“… process which individuals and entrepreneurs
differentiate themselves and stand out from the
crowd by:
•Identifying/articulating unique value proposition,
whether professional or personal, and then
•Leverage it across platforms with consistent
message and image to achieve specific goals.
In this way, individuals can:
•Enhance their recognition as experts in their field,
•Establish reputation and credibility,
•Advance their careers, and
•Build Self Confidence.” – Dan Schawbel
13. Seth Godin - Purple Cow
“.. the key to success is to
find a way to stand out--to
be the purple cow in a field
of monochrome Holsteins.”
Seth Godin
16. Manage Your Personal Brand
blog
Twitter
Linkedin
Slideshare
professional org
membership (educause)
17. Control Your Personal Brand
work website
facebook
Google+
Pinterest
Youtube
whitepages
18. Google Challenge!
Google Your name / classmates
-Put your name in quotes “Joe Sabado”
-Be more specific by including additional info (+ “ucsb”)
-What is the search result?
-Search for images by clicking on “images” link
-What is the search result?
21. Blog:
Use your blog as
your homebase
Claim unique
domain name
(personal name)
namechk.com
Use blog
software like
Wordpress,
Joomla, Drupal
Be Authentic
Be Personal
22. Twitter:
Claim your handle
(@josieahlquist)
Complete your profile
Upload professional
photo/ background
image
Use lists to manage
followers
Use hashtags related
to your academic
fields/intended career
Participate in chats
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.
Our task force will include members from the campus community, as well as the outside, local community. The task force recognizes that sexual assault prevention is not limited to the boundaries of the campus. The input and participation from outside community members will encourage communication between the campus and the community, and in turn, the most efficient combined use of campus and community resources to prevent sexual assault.