What your product does should be apparent from the packaging. Give your product an edge by making it easier for your customer to understand at one glance what the product can do.

1. 1. same logo positioning 3. same alignments
2. same image positioning 4. same visual style
5. same elements placement 6. same family has same design
Easy resealing to ensure the protection
of the product inside.
from powerful
packaging guidelines
lava-brands.com
1. MAKE IT CLEAR
What your product does should be apparent from the packaging. Give
your product an edge by making it easier for your customer to
understand at one glance what the product can do.
2. SHOW IT. DON'T JUST SAY IT
Packaging design should immediately convey the product's unique
features and function to your potential customer. Consider whether
some information can be shown, not just told.
these 4 main highlighted points are exactly what the target needs to
know about this packaging.
Customers care that this is healthy and naturally made. Straight
forward shown better than told
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3. UNIFY PACKAGING
Consider using a well-defined color code or unique nomenclature to
unify the package design within the brand and product line. Each
product should stand comfortably alone but also fit within a wider brand
family.
4. FOCUS ON FUNCTIONALITY
Create solutions that respond to the core problems experienced by
users. Innovation should not be exclusively about newness, but rather
about rightness.
4.THINK ABOUT LIFE CYCLE
When designing packaging, do not simply look at beauty, look at your
product's life cycle, or how it impacts the earth. Can the product and its
packaging be re-used or recycled? Streamline the design to reduce
waste and help the environment. Packaging your product in a simple,
yet functional manner is the best way to quickly communicate your
brand's message to your customers.
Every day, Kellogg makes great strides toward sustainability. Our
GoGreen Teams sponsor events and activities to make going green fun
for everyone at Kellogg!
The very first box W.K. Kellogg filled more than 100 years ago was made
entirely of recycled material. Today, almost all our cereal boxes are
made from 100 percent recycled cartonboard, so we’re making a
smaller environmental impact. And you can help: all of our cereal boxes
can be recycled, so you can give back, too.
At Kellogg, we carefully watch our water consumption. That’s because
we want to make sure that we’re making a more positive impact on the
environment with every drop we save.
Using Less Energy
Through efforts large and small, Kellogg is working to reduce its energy
use and greenhouse gas emissions worldwide. Whether we’re cutting
down energy consumption inside our facilities or finding sustainable
ways to transport our ingredients, Kellogg is committed to reducing our
carbon footprint a little more each year.