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Semelhante a Medici Effect, the IDEO Mashup Creative Ideation technique - LASTCONF Sydney 2018
Semelhante a Medici Effect, the IDEO Mashup Creative Ideation technique - LASTCONF Sydney 2018 (20)
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Medici Effect, the IDEO Mashup Creative Ideation technique - LASTCONF Sydney 2018
- 2. Attenzione
- 3. @j0chy_ jochy-reyes Medici Effect: IDEO Mash-up Workshop j0chy_
- 4. MEDICI EFFECTIDEO MASHUP WORKSHOP Medici Effect: IDEO Mash-up Workshop j0chy_
- 5. But first, why? learn how to run this ideation process to get richer ideas & involve other members of the team stretch our brains have fun Medici Effect: IDEO Mash-up Workshop j0chy_
- 6. Regole della Casa (House Rules) 1. How - Might - We Mindset 2. Yes and ... (a.k.a improv Thinking, a.k.a lego thinking) 3. Embrace the uncertainty 4. Keep an open mind Medici Effect: IDEO Mash-up Workshop j0chy_
- 7. Warm-up Activity: "Fat Chance" Seemingly impossible challenge Limited time/closing window Sharpies and stickies Medici Effect: IDEO Mash-up Workshop j0chy_
- 8. Medici Effect: IDEO Mash-up Workshop j0chy_ Warm-up Activity: "Fat Chance" - 2 minutes Individually, list down ideas to answer the challenge. Remember, there are no ideas too absurd! Challenge: How might we convert the entire state of NSW to Peter Dutton fans in the next 24 hours? Challenge accepted!
- 9. Medici Effect: IDEO Mash-up Workshop j0chy_ So, you want to mash-up?
- 10. Medici Effect: IDEO Mash-up Workshop j0chy_ ye old familiar idea ye old familiar idea new idea!
- 11. Medici Effect: IDEO Mash-up Workshop j0chy_ Bringing 2 unexpected things together to create new ideas that push past beyond the obvious.
- 12. "When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary ideas." Medici Effect: IDEO Mash-up Workshop j0chy_
- 13. Medici Effect: IDEO Mash-up Workshop j0chy_ "We create positive impact through design."
- 14. Medici Effect: IDEO Mash-up Workshop j0chy_ Challenge: How might we learn & understand blockchain technology in a fun & interesting way?
- 15. Medici Effect: IDEO Mash-up Workshop j0chy_ Challenge: How might we learn & understand blockchain technology in a fun & interesting way?
- 16. Medici Effect: IDEO Mash-up Workshop j0chy_ Result: CryptoCats - http://cryptocats.thetwentysix.io/
- 17. Medici Effect: IDEO Mash-up Workshop j0chy_
- 18. Medici Effect: IDEO Mash-up Workshop j0chy_ Challenge: How might we build the biggest office building in Zimbabwe minus the expensive air conditioning?
- 19. Medici Effect: IDEO Mash-up Workshop j0chy_ Result: Bio mimicry - design innovation through Architecture & Ecology
- 20. Medici Effect: IDEO Mash-up Workshop j0chy_ Eastgate Centre by Mike Pearce in Harare, Zimbabwe
- 21. Medici Effect: IDEO Mash-up Workshop j0chy_ City Council House 2, Melbourne
- 22. Medici Effect: IDEO Mash-up Workshop j0chy_ MASH-UP METHOD 1.Frame 2.Narrow 3.Generate 4.Mash-up
- 23. Medici Effect: IDEO Mash-up Workshop j0chy_ MASH-UP METHOD: THE ENERGY SAVING BUILDING CHALLENGE 1.FRAME HOW MIGHT WE BUILD A HIGH CAPACITY BUILDING THAT DOES NOT CONSUME A LOT OF ENERGY FOR COOLING? 2.NARROW 2A BUILDING ARCHITECTURE 2B ECOLOGY 3.GENERATE 3A 3B ART DECO SPIDER WEB MODERN BUILDING TECHNIQUES NEST BUILDING BUILDING MATERIALS TERMITES, TERMITE MOUNDS 4.MASH-UP IDEAS MODERN BUILDING TECHNIQUES + TERMITES = EASTGATE BUILDING
- 24. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 1.FRAME Articulate the challenge as a How Might We statement "How might we level-up Agile in Sydney?" Agile in Sydney
- 25. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 2.NARROW Pick two broad, unrelated categories. Think outside your industry. Agile in Sydney
- 26. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 3.GENERATE (2 minutes) 3A Ideas for Category A For 3 minutes, write as many elements, experiences you can think of for Category A.
- 27. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 3.GENERATE (2 minutes) 3B Ideas for Category B Write as many elements, experiences you can think of for Category B.
- 28. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: By now, you will have something like this, Agile in Sydney Agile in Sydney
- 29. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 4.Mash-up 4A Mash-up Ideas - Individual Ideation (2 Minutes) Individually, combine & mash-up items from the two lists to ideate as many new products, services or experiences as you can.
- 30. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 4.Mash-up 4A Mash-up Ideas - Group Ideation (2 Minutes) Stick your ideas on sheet 4A, discuss, build on top of your team's existing ideas if you can, pick your favourites.
- 31. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Method: 4.Mash-up 4B Mash-up Sketches & Tagline (5 minutes) As a team, pick your favourite idea and capture a sketch, a title or a tagline for it.
- 32. Medici Effect: IDEO Mash-up Workshop j0chy_ Mash-up Tips 1. TRIPLE MASH-UP 2. DIGITAL MASH-UP 3. MASH-UP FACE-OFF Check out the digital worksheet on https://www.slideshare.net/JochyReyes
- 33. Medici Effect: IDEO Mash-up Workshop j0chy_ Grazie! Go forth and mash-up! My job here is done
- 34. Medici Effect: IDEO Mash-up Workshop j0chy_