Presentation given at the CEN-CENELEC workshop on Standardisation for the Digital Transformation.

1. Dr. Jochen Friedrich, BUSINESSEUROPE
European Strategies for Digital
Change
PG & JF 29 June 2016

2. Digital Change, Strategies, Standardisation
The transformation of the global economy to a digital
economy affects all industrial and service sectors.
Europe's competitiveness and productivity crucially
depends on its ability to generate, scale-up, and
effectively harness digital innovations across all
sectors of the economy including Europe's traditional
strengths such as vehicle manufacturing, automation,
machine equipment or financial services.
ICT Standardisation Priorities for the Digital Single Market
COM(2016) 176
Transformation
Global economy
Competitiveness
Digital innovations
Across all sectors
Technology
integration /
Innovative Systems
Enablers
Technology standards
Promote
Implementation
Use cases
Architecture Frameworks
Reference Architectures
Promote
Implementation
Competitive technologies/
offerings, e.g. on top of standards
Market success
Promote uptake of new
technologies
Promote use of standards
Pilot projects ...
Industrial policy
Regulation
Legal framework
Legal certainty
Legal requirements if needed
Research
Next generation

3. Global relevance
Global competitiveness
Driving international and global
standards
Global market success
Global thought leadership
Digitalisation of Industry
Industrie 4.0
Industrial Internet
Advanced Manufacturing
Smart Factory
Factory of the Future
Internet of Things
M2M
Advanced Automation
Cyber Physical Systems
Future Internet
Key Enabling Technologies
High Value Manufacturing
Its OWL
Digital Fabrication
HyperCAT
Autonomik für Industrie
Industrie du Futur Web of Things

4. 4

Digital has moved on beyond improving
efficiency alone

Transforming performance and design

Agile for competitiveness and market success

This requires interoperability
Digital Technologies at the Core of Digital Change

5. Voluntary and consensus
based
Interoperability – not
essential requirements
Based on market incentive
and investment
Achieving Interoperability
Global Standard
International Standard
Open Standards
Development
Identification of
Market Need
Partnering
bottom–upprocess
bottom–upprocess

6. Standardisation for Innovative New and Complex Systems
Use
Cases
Use
Cases
Technology StandardsTechnology Standards
Standards
Landscaping
Roadmaps
Standards
Landscaping
Roadmaps
Architecture
Models
Reference
Architecture
Architecture
Models
Reference
Architecture
Process
Standards
Process
Standards
Cloud
Intelligent
Transport
IoT
Smart
Grid
Smart
Cities
eMobility
Advanced
Manufac-
turing
Big Data ...
GSM
802.11 IP
http
XML MQTT
...

7. Use Cases
Reference
Architecture
Technology Standards
Standards
Land-
scaping
Business
Process
Standards
Standardi-
sation
Roadmap
Management
Systems
Standards
Standards and Standardisation Deliverables
Addressingspecific
technicalproblems
Guidance/
Supporting
Implementation
Regulatory requiremnts Interoperability
Based on standardisation requests
Voluntary to implement for compliance
Voluntarily developed bottom up based on market needs
Relevant for public procurement and innovation policy
HorizontalVertical

8. 8

International/ Global importance for digital

Coordination and integration

Bridge to the international sphere and between sectors
Integrating standards setting processes
IEC
CENE
LEC
National
Committees
(e.g. DKE, UTE,
BSI, CEI)
ISO
CEN
ITU
W3C
OASIS
IETF
Ecma
Others...
IEEE
National
Bodies
(e.g. DIN, AFNOR,
BSI, UNI)
NSOs
(e.g. TB
ETSI, CF
ETSI)
JTC 1
CEN/CLC
Forum
ETSI
Nat.
Gov
FORMALLY RECOGNISED FORA/CONSORTIA
3GPP
OneM2M

9. 9
Many Activities Ongoing Both Vertical and Horizontal

10. Setting priorities will only be successful if an influential mass
finds them useful
Ultimately, developers and implementers will decide the
success of priorities.
10
A European Strategy (1/2)
Limited resources
Setting priorities risks drawing resources away from activities
where the real benefits are if not located through an industry
bottom-up approach (coordinated from a national to EU
level).
Locate beneficial
areas
European interests in ICT standardisation are global
interests.
Obtaining stronger leadership overall should be the real aim.
Influence depends
on interest
Solid understanding of the applicable sector is paramount
Competitive dynamics of the market (and its relation to
geographical regions) need to be understood.
Right people, right
place, right time

11. 11
A European Strategy (2/2)
Nucleus for
digital change
Not where you're from
but where you're going
Understand
strategic
drivers
Align with
Member State
priorities
Cooperate with
other regions

12. 12

Standardisation is not an end in itself

Leadership flows from industry and
innovation leadership

Sustain and strengthen
Europe as a standardisation maker

13. Sample Case: Digital Manufacturing
National
initiatives
International
initiatives
EU initiatives
Research
BusinessStandardisation

14. Standardisation along
value chains
Scalable, service-oriented
architecture
Facilitating security,
integration, innovation
Reference Architectural Model Industrie 4.0 (RAMI)
Many Technology Standards
Standards
Landscaping
Roadmaps
Stock taking
Strategic guidance and planning
Promoting market acceptance and uptake
RAMI 4.0 (DIN SPEC)Use
Cases
Architecture
Models
Reference
Architecture
Process
Standards

15. Practical conclusions

Clearly define deliverables on all occasions

Market-driven priority setting

Avoid duplication

Realise and integrate ongoing international/
global deliverables

Promote expert participation
15