Part of the coursework for Business Communication subject

1. Prepared by:
Jess Goh
Natalie Leong
Jocelyn Sze Tho

2. Business Communication Research
Visiting to
Homemade Bakery

5. Reasons for Starting a Bakery
 Passionate about baking
 Learn how to run everything in a business
 Wish to turn it into a life-long career

6. Owner of
5 LOAVES
• Name : Elaine
Lim
• Experience :
Self-learning
of baking

7. Baker of
5 LOAVES
• Name : Billy Hong
• Highest Qualification : Diploma in Baking and Pastry
• Working Experience : 5 years in a well-known
bakery shop in Singapore
• Reasons for choosing baker as his job ?
 Have passion and interest in baking
 Love to see the satisfaction on customers’ face

8. How does 5 LOAVES looks like ?

11. Sales strategy of 5 Loaves
Target :
All individuals & café owners.
Competition
Other bakery have their own regular
customers.

12. Market needs :
• Variety and flavour in its food.
• Looks for the speed of service.
• Insists upon a clean and friendly
environment.

13. How 5 Loaves Attracts Customers ?
• Using good and high quality
ingredients
• Selling at a reasonable price
• Customers can customize their
own “favourite cake”
• Outstanding customer service

14. Best Sellers of 2014
Hokkaido Cakes
Cupcakes
Durian Cake

15. KEY TO SUCCESS
• Providing high quality products
with customer service
• Ongoing bakers/employees
education

16. How to bake a
cake ?

43. Other than cakes ,5 Loaves still has …

45. 7 Ways to set up a
SUCCESSFUL bakery business
1.The Right Mindset
2.Detailed Market Research
3.Available Opportunity
4.Quality Business Plan
5.Great Marketing Strategy
6.Well-Managed Operations
7.Outstanding Customer Service