This document provides guidance on developing a social media strategy. It discusses understanding your audience, setting SMART goals around brand awareness and new customers, creating content on different platforms using keywords and an editorial calendar. It also recommends tools for scheduling, listening, tracking and measuring posts across multiple networks. Finally, it lists best practices such as having a clear brand persona, engaging with followers, using images and hashtags.

3. business
objective
Know
your
audience
who influences them?
do they lurk or share?
where ?
what platforms make the
most sense?SMART goals
build brand awareness
new customers
support sales?
Content
what formats?
brainstorm ideas
create an editorial calendar
target 3-5 topics
use keywords for optimization
STRATEGY
how will you
measure?

9. Push vs. Pull
Outbound vs. Inbound
Repel vs.Attract

17. I like wine
This is where I drink wine
Here is a picture of a great wine
This is me drinking wine
My skills include drinking wine
Here’s a great recipe for a wine cocktail
“Wine” is on my playlist.
I’ve joined a circle of wine lovers
There’s a conspiracy brewing around wine drinking
#drinkingwine
I’ve got a story about wine

25. Hootsuite Manage across multiple nets, track conversations, and measure campaign results.
Sprinkler
help you understand the emotional and conversational context of comments being made about
your business online and track performance as well as your competitors and industry.
Buffer social media scheduler + analytics for engagement and reach of posts
Bitly Shortens links and offers real time-analytics and the ability to track clicks.
Sum All
combines social, web analytics, sales metrics + to track business and
social media metrics
Crowd fire engagement, monitor whose following you and unfollowing you
Tweetdeck way to track real-time conversations/organize followers
Meet Edgar social media scheduler that archives content to reuse - paid only
Later social media scheduler for Instagram
SOCIAL MEDIA TOOLS scheduling, listening, tracking
** blue highlights my current favorites

28. SOCIAL MEDIA BEST PRACTICES
be clear on your brand’s social media persona
share useful and relevant content
create original content
plan in advance
engage and comment
use images
ask questions
be human
be authentic
listen
make sure your links work
change your strategy to fit the network
use hashtags

29. What I do
How I do It
1
2
3
4
Content Creation
Social Media Training
Digital Strategy
Tell your story or let Google tell it
for you.
www.joannetombrakos.com
Personal Brand Advisor
Everything you say and do online
says something about you.
joanne@joannetombrakos.com
What I do
How I do It
1
2
3
4
Content Creation
Social Media Training
Digital Strategy
Tell your story or let Google tell it
for you.
www.joannetombrakos.com
Personal Brand Advisor
Everything you say and do online
says something about you.
joanne@joannetombrakos.com