Joanne Shawcross

Palma Area, Spain Spain

Founder & Director

Education

In establishing her company, 360-Branding, Joanne Shawcross addressed the greatest challenge in today’s fast-paced and tough business climate: How to differentiate yourself from others who seemingly offer the same as you do, and make yourself stand out from the crowd. In short, how to become the preferred option – whether looking for employment or promotion, or as an entrepreneur seeking clients or collaborators. The solution can be found through personal branding (also known as ‘reputation management’). Joanne’s company uses the revolutionary three-phase Reach Personal Branding™ process – created by the world’s foremost personal branding expert, William Arruda – to id...