2. ©DNA://13

6. ©DNA://13 6

7. 2004
Janet jackson
Facebook launched
George W Bush
Greek Olmpics
Shrek 2
©DNA://13

8. ©DNA://13

14. I stayed up and watched three episodes in a row and I realised
that I was watching the end of an era…..the age of linear TV is
doomed
©DNA://13

16. 1 hundred billion apps downloaded
1 billion Facebook users
1 billion broadband subscriptions
1 billion smart phones sold
1 hundred million tablets sold

21. WE ARE NOW THE PEOPLE OF
THE SCREEN
©DNA://13
Kevin Kelly

22. “Mobile is now the dominant means to access to the internet
just 21 years after the first website was created at CERN in
Switzerland“
©DNA://13

23. ©DNA://13

24. “There are now at least twice as many people on
earth with internet access than there are with bank
accounts.”
©DNA://13

25. We talk of first, second, third and even
fourth screen experiences. In a very few
years the very notion of screens may its
be redundant
©DNA://13

26. ©DNA://13

27. Rules of the game

28. ©DNA://13

30. ©DNA://13

31. ©DNA://13

32. 70:20:10
©DNA://13

35. ©DNA://13

36. 2.8b
530 1.3b
530m
m
2010
©DNA://13
2011 2012

38. Guy outsources his own job
©DNA://13

39. 9 a.m. -- Get into work. Surf Reddit for a couple of hours. Watch
cat videos.
11:30 a.m. -- Go to lunch.
1 p.m. -- Start surfing around on eBay.
2 p.m. -- Update status on Facebook. Check in with LinkedIn.
4:30 p.m. -- Send an end-of-day update email to management.
5 p.m. -- Go home.
©DNA://13

40. "We've gone from being exposed to about 500 ads a day back in the
1970s to as many as 3,000 a day today."
©DNA://13
Jay Walker Smith Yankelovich Consumer Research

41. ©DNA://13

42. This is beyond empowerment. This is now the consumers
awareness of their empowerment
©DNA://13

43. ©DNA://13

44. ©DNA://13

45. Social by design
©DNA://13

46. ©DNA://13

47. ©DNA://13

48. 3 things to
consider
©DNA://13

49. Synchronized experiences
©DNA://13

50. a user experience that it is synchronized with a broadcast in which
users are invited to interact with the broadcast content in real time
either directly with on screen content or with ancillary content from
the same source.
©DNA://13

51. ©DNA://13

52. Simultaneous experiences
©DNA://13

53. a user experience that occurs at the same time as the broadcast in which
users participate with separate content streams via web and social
applications that are related to the broadcast content but not synchronized
with it.
©DNA://13

55. Asynchronous experiences
©DNA://13

56. an experience associated with a media property that is not
dependent on the time of transmission, synchronized or
otherwise
Asynchronous
©DNA://13

58. We need a new bottle – a distinctive package
that will help us fight substitutions… we need a
bottle which a person will recognize as a Coca
Cola bottle even when he feels it in the dark. The
bottle should be shaped that, even if broken, a
person could tell what it was..”
Coca Cola legal council 1915
©DNA://13

59. Whatever we make, wherever we sell it, whatever
we try and communicate – make it decisively ours.
©DNA://13