1. Website Redesign
Joanna Guise !1

2. Company Outline
Monarch is a British low-cost airline, which offers package holidays
and scheduled flights across Europe.
With an international client base, their aim is ‘to make journeys as
smooth as possible from the second your flight is booked to the
moment you arrive home’.
Joanna Guise !2

3. Initial Observations
• The font size, particularly on mobile, is very small in places. The
W3C recommends a minimum font size of 1em, or 16px.
• There is a lot of movement on each page - with scrolling text
boxes, and multiple carousels. This is quite distracting, and makes
the page difficult to follow.
• Whilst the website is responsive, the layout is inconsistent
between mobile and desktop snap points.
• Social media links have been integrated, but appear to be
randomly placed. They are more commonly found in the header or
footer of pages, and this could make them easy to find.
• Elements in the header appear disjointed and inconsistent
• Many images appear quite pixelated on wider snap points. The
use of large images also results in some of the more important
information being lost below the fold.
• There are too many large blocks of text, making challenging to
read, and would take longer to find required information. This is
particularly relevant from an inclusive design standpoint, for users
with visual impairments or learning difficulties.
Joanna Guise !3

4. User Profile
This document lists characteristics of a particular user group that
are relevant to the interaction design of software.
User Group: Holidaymakers
Characteristic Detail Design Implications
Age 18-70 years Older people may
suffer from sight
deterioration and
require larger text
Location Worldwide Translation for
additional languages
required
Ownership Possess a device
with internet access
and a web browser
Must conform to web
standards and
browser interface
guidelines
Type of activity Online shopping User volition essential
Task Volition Competitive with
similar websites
Must meet or improve
upon features of
competitor websites
Task Motivation To buy the perfect
holiday
Destination/resort
information and
advice must be easily
accessible
Task Constraints Data usage will be
required to submit/
receive data via the
internet
Ability to download an
offline version of the
catalogue
Other systems
required for the task
Email or telephone
access required to
place an order
An intuitive online
form required
Task end goals To have the perfect
holiday
Easily accessible
information and
advice
Joanna Guise !4

5. Usability Requirements
Attribute Requirement
Learnability and
Memorability
A new user with access to the internet must
be able to successfully read and navigate
the website and find required information
without assistance.
Speed 1 A new user with access to the internet must
be able to successfully find required
information within 1 minute.
Speed 2 A user must be able to immediately
understand which link they require upon
viewing the website.
Accuracy When connected to a functioning data
network, the error rate when linking
between pages must be less than 1 in
1,000.
Satisfaction At least 95% of users must be satisfied
enough with the website to return in the
future, or recommend to a friend.
Joanna Guise !5
Learnability
Speed Satisfaction
Accuracy Memorability

6. Persona 1
Sara Thomas, Business Analyst
31 years old
Married
1 child
Professional
Young family
Sara and her husband are looking for their first holiday as a family.
Sara recently bought an iPad and loves using the internet on the
go, to organise her hectic schedule and keep in touch with friends.
Sara is Dyslexic, so finds certain websites difficult to read.
Joanna Guise !6

7. Persona 2
Jason Jones, student
18 years old
single
0 children
Jason and his mates are planning to book their first lads holiday, to
let their hair down after A-Level exams.
Jason has been working part-time in a bar to finance the trip.
He has a Windows laptop for his studies, and the latest iPhone on
contract.
Joanna Guise !7

8. Task Scenario
Project Title: Flight search on monarch.co.uk
This document describes details of a key task using the developed
software.
Scenario 1: Flight search
Practical Goal: Searching for suitable flights
Context:
• User on the bus, using 3g connection on an iPhone
5c
• Task to be completed once
• Potential conflicts arising from availability of internet
connection
• Individual activity
User/s: Direct users
A young woman has been researching summer holidays for
couple. After viewing google searches, and discussing
ideas with her partner and friends, she has an idea of
where she would like to go, and will use monarch.co.uk to
discover the cost of flights.
1. Load website
2. Select service ‘flight’
3. Input departure airport ‘Birmingham’
4. Input destination ‘Malta’
5. Select ‘return’
6. Input outbound date ’13-May–2017
7. Input return date ’20-May-2017’
8. Select number of adults ‘2’
9. Select number of children ‘0’
10.Submit form
Joanna Guise !8

9. Conceptual Model Analysis
Load website Load website
Select service ‘flight’ Select service
Input departure airport
‘Birmingham’
Input departure airport
Input destination ‘Malta’ Input destination
Select return Select ticket type (return)
Input outbound date ’13-May–
2017’
Input outbound date (13-May–
2017)
Input return date ’20-May-2017’ Input return date (20-
May-2017)
Select number of adults ‘2’ Select number of adults (2)
Select number of children ‘0’ Select number of children (0)
Submit form Submit form
Joanna Guise !9

10. Wireframe Development
Joanna Guise !10

11. Low Fidelity Wireframe
(mobile)
Joanna Guise !11

12. Low Fidelity Wireframe
(desktop)
Joanna Guise !12

13. High Fidelity Prototype
http://b3twfv.axshare.com
Joanna Guise !13