6. Using a map to tell a story
http://www.sixtostart.com/we-tell-stories/
7. An old story, a new way of telling it
http://www.wearemudlark.com/projects/sts/
8. New players: a charity and a newspaper tell an interactive story
9. MISFITS SEASON ONE - A CASE STUDY
Interactive scenes that aid discovery
World building on social media platforms
Facebook as the ‘social glue’
A casual game made by Preloaded
14. THE PAY OFF
A character who started as an
online mystery, becomes a
hero on screen
15. 1. ENGAGEMENT LOOKS LIKE THIS
90 - 9 -1
“In most online communities, 90% of users are
lurkers who never contribute, 9% of users contribute a little, and
1% of users account for almost all the action” - Jacob Nielsen
16. 2. GIVE THE 1% SOMETHING TO DO
Give immersed users a platform to entertain the lurkers
17. 3. NO MORE GATEKEEPERS
Robots that made people cry
http://aliceandkev.wordpress.com/
18. 4. DON’T FALL DOWN THESE HOLES
Listen to Dan Hon and don’t do these things
http://www.youtube.com/watch?v=JhqWyhMGRLg
19. Asking your audience to learn a new platform is HUGE
Asking people to move between platforms
they don’t know is BAD
20. 5. UNDERSTAND THE PLATFORMS
Twitter is about
conversation, not about
broadcasting
Eurovision 2009:
No ReTweets
No hashtags
No replies
Eurovision 2010:
Problem solved
21. JO ROACH
Twitter: joroach
jo.roach@somethinelse.com