A keynote given for Hotrec in Brussels 20 October 2017 in Antwerp, Belgium.

1. H o w t o m a k e t h e
h o s p i t a l i t y
i n d u s t r y
f u t u r e p r o o f ?

2. Hi, I’m Jo De Ridder,
business consultant in a
digital world.
Duval Union Consulting
@JoDeRidder
jo.deridder@duvalunion.com
BELGIUM NETHERLANDS
UNITED ARAB
EMIRATES

3. DIGITAL CHANGES OUR WORLD.
HOW DO YOU TRANSFORM WITH IT?

4. 1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Travel
FMCG
Banking/Insurance
…
2025
All Safe havens
will be subject
to digital
disruption
…
WAVES OF DISRUPTION

5. HOW DOES YOUR
ORGANIZATION BECOME
FUTURE PROOF?

6. PEOPLE > TECHNOLOGY
Digital Transformation

7. SCAN YOUR
ENVIRONMENT
UNDERSTAND
THE IMPACT

8. SLICE THE ELEPHANT TO CREATE INSIGHT

9. The Glass House Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

10. The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability

11. The Frog Bypassing Virtualization Fragmentation of touchpoints

12. The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship

13. The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness

14. The Participant Community Power of the crowd Sharing economyCollaboration
San Francisco

15. The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring

16. Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything, everywhere,
every time

17. HOSPITALITY
COMPANIES
TOUR
OPERATORS
TRAVEL
AGENCIES
3
Bypassing &
new products &
business models
CUSTOMERS
2
New Business Models
1
New Gatekeepers

18. CREATE A VISION
ON THE FUTURE

19. BUSINESS
AS USUAL
A HAPPENS
AND B DOESN’T
HIGHLY
DISRUPTIVE
FUTURE
A
+
A
-
B
-
B
+
B HAPPENS
AND A DOESN’T
The future will be a combination
of many scenarios.
Think about the
"most likely" and "most preferred"
scenarios for your business.

20. CREATE
YOUR
NORTH
STAR VISION

21. DEFINE A
TRANSFOR
MATION
STRATEGY

22. Challenge
yourself

23. SO HOW
ABOUT
VIRTUAL
REALITY?
Stop looking at technology
WHAT CAN
WE DO
WITH
BEACONS?
SHOULDN’T
WE
INVEST IN
DRONES?
DON’T WE
NEED A
MOBILE
APP?

24. Stop looking for ideas

25. Start solving problems

26. DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP

27. BUILD a new
ORGANIZATION
Ready for a digital world

28. DIGITAL
LEADERSHIP

29. YOU NEED A DUAL MODEL FOR
DIGITAL TRANSFORMATION:
The Mothership & The Fleet

30. Digital ≠
"invented here"
Legacy Slow Safety People Profit

31. Digital =
"assembled here"

32. From an outdated
Mothership
THE FLEET
NEEDS
GOVERNANCE

34. BUSINESS
STRATEGY
READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
BUILDING
THE FUTURE PROOF ORGANISATION
CUSTOMER
EXPERIENCE
Continuously optimise
your journey,
pain points and touch
points
GROWTH
HACKING
Implement smart
techniques
to scale our
business
CHANNEL
HACKING
Reinvent your
channel
relationships for
a digital world
CUSTOMER RELATIONSHIP
SOCIAL
STRATEGY
Make social an
intrinsic part
of the business
INCUBATOR
PROGRAM
Stimulate internal
creativity
and bottom-up
innovation
(hackatons, …)
START-UP
BOOTCAMPS
Think, plan, act like a
start-up and build
the minimum viable
business case
CORPORATE
ACCELERATOR
Drive outside-in
innovation via
collaboration with
startups
BUSINESS (OPERATIONAL) MODELS
DIGITAL
LEADERSHIP
Asses, contain and
develop digital
savviness
DIGITAL
GOVERNANCE
Digital ownerships,
roles, policy, structure
Digital Office, …
MAN/MACHINE
COLLABORATION
Valorise your human
assets,
whilst supporting them
with machines
ORGANISATION

35. GET THESE SLIDES ON GET THE BOOK ONLINE
speakersbase.com/joderidder digitaltransformationbook.com
CONTACT: jo.deridder@duvalunion.com