The document discusses how businesses can develop an effective strategy in a digital world. It emphasizes that while the possibilities are endless in a changing digital landscape, companies need to focus on a clear vision and ambitions. The document provides advice on how large established companies can transform themselves through a dual model of transforming their core business while also launching more nimble initiatives.

1. BUSINESS STRATEGY IN
A DIGITAL WORLD
Duval Union Consulting
JO DE RIDDER
Senior consultant
@joderidder
jo.deridder
@duvalunion.com
As a senior consultant, Jo has helped
multiple businesses brace themselves
against an age of digital disruption.

2. IN THIS FAST CHANGING WORLD
DOES STRATEGY STILL MATTER?

3. 0°
180°
90°270°
POSSIBILITIES ARE
ENDLESS, BUT YOU
CAN’T DO EVERYTHING
YOU ARE
HERE TODAY

4. 0°
180°
90°270°
“We are agile and adapt to the
changes in our industry so we
become future proof” 🤔
— A TECHNOLOGY
CHASER
?

5. 0°
180°
90°270°
42°
CERTAINTY IS GONE.
YOU ARE
HERE TODAY

6. 0°
180°
90°270°
YOU ARE
HERE TODAY
NORTH STAR
VISION
DECIDE ON THE
45 DEGREES THAT
MATTER.

7. 0°
180°
90°270°
YOU ARE
HERE TODAY
NORTH STAR
VISION
DEFINE CLEAR
AMBITIONS.
1
2
3
4
5
AMBITIONS

8. 0°
180°
90°270°
YOU ARE
HERE TODAY
NORTH STAR
VISION
A STRATEGY WITH AN
EXPERIMENTATION
MINDSET FOR
IMPLEMENTATION.
1
2
3
4
5
GUIDINGPRINCIPLES

9. WRONG RIGHT

10. CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL

11. MARKET
& COMPETITION

12. CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL

13. CUSTOMER
RELATIONSHIP

14. CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL

15. Data is leveraged to directly signal
repair shops when the car is in need for
new tires or an oil change.
PRODUCT &
BUSINESS MODEL

16. CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL

17. ORGANIZATION

18. ORGANIZATION

19. CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL

20. DIGITIZATION
CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL

21. TRANSFORMATION
CUSTOMER RELATIONSHIP
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL

22. “I am afraid my company will be too slow to
transform. By the time we are ready to do
anything significant, others will have taken
most of the opportunities in our industries
and we will be under severe attack. How do
we speed up the process?”

23. YOU ARE A BIG SHIP…
YOU ARE
SLOW
BUT YOU
ARE STABLE
STABLE
CASHFLOW
LARGE NETWORK
OF PARTNERS
MILLIONS OF
CUSTOMERS
TONS OF
EXPERIENCE
TRUST LABEL

24. STARTUP
MINDSET
Agile but volatile
CORPORATE
MINDSET
Slow but stable Stable and agile
FLEET
MINDSET

25. Cannibalization? Lack of speed? Compliancy? Lack of skills?
YOU NEED A DUAL MODEL FOR
DIGITAL TRANSFORMATION:
TRANSFORM THE MOTHERSHIP WHILE LAUNCHING SPEEDBOATS

26. Cannibalization? Lack of speed? Compliancy? Lack of skills?
YOU NEED A DUAL MODEL FOR
DIGITAL TRANSFORMATION:
TRANSFORM THE MOTHERSHIP WHILE LAUNCHING SPEEDBOATS

27. “I know digital is changing our world,
but I don’t really feel it yet in my
business and numbers…”

28. DIGITAL DISRUPTION is a story of…
%

29. This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!

30. This IS our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want to
wait a week
NEW

31. The TIPPING POINT
YOU THEM

32. THE 4 GENERATIONS

33. @jcaudron

34. THE 4 GENERATIONS

35. @jcaudron

36. THE 4 GENERATIONS

37. @jcaudron

38. THE 4 GENERATIONS

39. @jcaudron

40. F R O M DIGITIZATION
T O TRANSFORMATION

41. Scenario planning to
predict the main forces in
the future
UNDERSTAND THE
LONG TERM IMPACT
MAKE CHOICES AND
CREATE FOCUS
Define the 45° that
matter and define clear
ambitions to get there
The 360° impact of digital
on your organization based
on our 7 metaphors &
Transformation Box
SEE WHAT HAPPENS
AROUND YOU

42. SOME OF OUR CLIENT REFERENCE
leading organizations in their industries
FINANCE &
INSURANCE
TELCO &
TECHNOLOGY
(NON) FOOD
RETAIL
BRANDS
& FMCG
MEDIA &
PUBLISHERS
INDUSTRY
COMPANIES
HEALTH &
PHARMA
MOBILITY &
TRANSPORT
PUBLIC &
NON-PROFIT
SERVICES &
UTILITIES
Vlaams
Parlement

43. jo.deridder@duvalunion.com