Innovation Unpacked
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Everyone is talking about Innovation, yet do we really know what it is and how it can help us to do better projects, understand our users, reduce time wasting and reduce the risk of massive high profile failures from traditional project methodology? We use these slides to present our Innovation Unpacked workshop, which gives an insight into how innovation can help your organisation to work better, smarter, faster and more creatively. Content: ● Introduction to Innovation ● Introduction to new terminology and concepts ● We explore the difference between incremental, disruptive, open and radical innovation ● Innovation is a process - from Problem Space to Ideation Space to Solution Space ● Introduction and workshop practice using innovation tools - 5 Why’s / Collaborative Questioning / MIT Innovation Drill ● Innovation Killers - what will prevent you from innovating ● Agile vs. Waterfall Development methodology - how to avoid a big white elephant ● Design Thinking - focus on what the user needs, not what the organisation needs ● Innovation tools and methodologies
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Innovation Unpacked
- 1. UNPACKED
- 2. Team Satori Lab satorilab.org @TheSatoriLab Jo Carter @Jo_Carter64 Esko Reinikainen @reinikainen
- 3. Low tech social network Picture (Avatar) Likes Interests, sports, food, behaviours, people etc etc Links Tags (Who are you? What are you interested in?) Dislikes Pet hates, food, sport, behaviours etc etc
- 4. Download Zone ● Insight Moment ● Change Moment ● Action
- 5. Some new concepts Black Swan Event Design Thinking Agile Development Co production Ethnography Peer Economy Crowdsourcing Circular Economy Time Banking Triple Context
- 6. Learning Organisations Systems Thinking Personal Mastery Mental Models Team Learning Shared Vision
- 7. Innovation definitions “The successful embodiment of a useful idea into the marketplace.” - MIT “Innovation is the process of idea management.” - Tim Kastelle
- 8. Innovation Categories ● Incremental Innovation ● Radical Innovation ● Disruptive Innovation ● Open Innovation
- 9. Innovation Categories ● Incremental Innovation ● Radical Innovation ● Disruptive Innovation ● Open Innovation
- 10. Radical Innovation Step change in value creation Often characterised by ‘J’ curves ‘Moonshots’ Perspective Shift
- 11. Hyperloop
- 12. Your next house could be 3D printed An illustration of how the Minibuilders would fabricate structures from the ground up. IAAC
- 14. Disruptive Innovation Creates an entirely new market category or Destroys an existing market category and replaces it with something new
- 17. Open Innovation Outside in, Inside Out Challenge Model
- 20. Break
- 21. Principles Define the problem Non linear Reduce time of feedback loops Embrace diversity Iteration User testing Prototyping
- 22. Innovation is a process Problem Space Ideation Space Solution Space
- 23. Problem Space Ideation Space Solution Space A well understood and clearly defined problem or opportunity Goals An idea or set of ideas to develop and test Demonstration that the idea works or evidence to support a reworking of the idea Clarity about what warrants implementation and funding An implemented and sustainable innovation
- 24. Problem Space
- 25. Problem Statements….? Responding to external (political/legal) changes in our operating environment Developing IT systems to cope with social media / changing customer habits & expectations Adapting or changing our core product (homes to let) Creating a positive image of our sector and customers
- 26. The problem is that….. 1. not all our customers are able to cope with Welfare Reforms (esp. Universal Credit) 2. our IT system can't deal with changing customer habits and expectations 3. our product is losing its appeal, and this is compounded by legislative changes 4. our image and worth (as a sector) is being devalued by those who wish to demonise our customers
- 27. 5 Why’s Finding the underlying root causes
- 28. 5 Why’s WHY is [old problem statement]? BECAUSE [new problem statement]! x5
- 29. Collaborative Questioning Group Exercise
- 30. Lunch
- 31. Ideation Space
- 33. Ideation Individual pursuit Look from multiple perspectives Defer judgement Challenge assumptions Look for the next right answer
- 34. Ideation Exercise Write down as many ideas as you can think of for how to reduce piracy. http://upload.wikimedia.org/wikipedia/commons/5/52/Container_ship_MV_Maersk_Alabama.jpg
- 35. Problem to ideate solutions for Category Category Category Category Category Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea
- 36. Piracy At Sea Branded Music Political Goods Movies Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea
- 37. The problem is that….. 1. not all our customers are able to cope with Welfare Reforms (esp. Universal Credit) 2. our IT system can't deal with changing customer habits and expectations 3. our product is losing its appeal, and this is compounded by legislative changes 4. our image and worth (as a sector) is being devalued by those who wish to demonise our customers
- 38. SCAMPER Substitute Combine Adapt Modify Put (to other uses) Eliminate Remove (or reduce)
- 39. Innovation Killers Our focus on short-term results drives out ideas that take longer to mature
- 40. Innovation Killers Fear of cannibalizing current business prevents investment in new areas
- 41. Innovation Killers Most of our resources are devoted to day-to-day business so that few remain for innovative prospects
- 42. Innovation Killers Innovation is someone else’s job and not part of everyone’s responsibilities
- 43. Innovation Killers Our efficiency focus eliminates free time for fresh thinking
- 44. Innovation Killers We do not have a standard process to nurture the development of new ideas
- 45. Innovation Killers Incentives are geared towards maximizing today’s business and reducing risk
- 46. Innovation Killers Managers are not trained to be innovation leaders
- 47. Innovation Killers Managers immediately look for flaws in new ideas rather than tease out their potential
- 48. Innovation Killers We look at opportunities through internal lenses rather than starting with customers’ needs and problems
- 49. Break
- 50. Solution Space
- 52. Waterfall Policy Action Plan Resource Allocation Implementation Evaluation
- 53. Waterfall Policy Action Plan Resource Allocation Implementation First point of contact with customer Evaluation
- 54. Iterative Loop Build Input Test Outcome Plan Evaluate
- 55. Double Diamond
- 56. Double Diamond Discover Define Develop Deliver
- 58. Business model canvas http://www.businessmodelgeneration.com/canvas
- 60. Phase Understanding problems and opportunities Generating Ideas Developing and testing Ideas Building the case Delivering and implementing Growing and scaling Changing systems Activities Horizon scanning Evidence scanning Ethnography Insight generation Systems mapping Foresight Creativity methods Design tools Crowdsourcing Awards and rewards Challenge prizes Rapid prototyping Service, product or process design Co-design Light-touch evaluation Cost-benefit modelling Randomised control trials Market sizing, development and testing Business case analysis Identifying cashable savings Policy design Programme design Business modelling Organisational Design Service transformation Commissioning / decommissioning Business or organisational growth Franchising Licensing Legislation Spreading ideas Transferring practice Trading Building networks Calibrating Markets Changing behaviour Changing laws and regulations Understanding interaction of technologies Changing national policy Goal A well understood and clearly defined problem or opportunity An idea or set of ideas to develop and test Demonstration that the idea works or evidence to support a reworking of the idea Clarity about what warrants implementation and funding An implemented and sustainable innovation Innovation or impact at scale A transformation in the way we do things Front end of innovation Back end of innovation Adapted from a Nesta model - nesta.org.uk
- 61. Download Zone ● Insight Moment ● Change Moment ● Actions
- 62. Interested in more?..... satorilab.org @TheSatoriLab Jo Carter @Jo_Carter64 Esko Reinikainen @reinikainen