The evolution of SQL Server functionality and benefits moving to cloud. (#38 new in 2017 since 2012)

2. SQL
MORE THAN AN
UPGRADE WITH
SQL SERVER 2017
With SQL Server 2017, your business doesn’t just
receive an updated database. SQL Server 2017 is
the industry leading data platform that provides
built-in security, enhanced performance, and
analytics to modernize your business. Now
available also on Linux, SQL Server 2017 is the
first commercial database with AI built-in and
out-of-the-box.
Transform your enterprise applications with a
complete and robust mission critical data
platform by upgrading your old SQL Server to
SQL Server 2017.
#1 OLTP performance
#1 DW performance
#1 price/performance

3. THE EVOLUTION OF THE MICROSOFT DATA PLATFORM
SQL Server 2000
SQL Server2005
SQL Server 2008
SQL Server 2008 R2
SQL Server 2012
SQL Server 2014
SQL Server 2017

4. THE EVOLUTION OF SQL SERVER
¹Total Economic Impact™ Of Microsoft SQL Server, July 2014
20172005
A new standard for mission
critical databases & end-to-
end business intelligence
with cloud-ready
technologies & solutions.
“SQL Server 2012 delivers
an ROI of up to 189% with
a 1 year payback period“
Forrester
TEI Study 2012
Solid offering for
departmental IT &
enhanced enterprise data
platform.
“Microsoft has made
considerable strides in
automating SQL Servers
management tasks &
improving performance
tuning & uptime”
eWeek 2005
Comprehensive data
platform solution with
massive strides in mission
critical & business
intelligence capabilities
“Upgrading to Microsoft’s
SQL Server 2008 delivered
an anticipated ROI of
between 162% & 181%.”
Forrester
TEI Study 2008
Comprehensive, integrated
data management &
business intelligence with
award-winning analytics.
PowerPivot: Named one of
eWeek’s Top 10
Technologies of 2010
eWeek
Build mission-critical apps
using high-performance, in-
memory technology across
OLTP, data warehousing, BI
and analytics workloads
without having to buy
expensive add-ons or high-
end appliances.
10 - 30x faster transactions
100x query performance
gains
Enhanced security and
scalability
Hybrid backup and disaster
recovery
According to Forrester, the
payback period for SQL
Server 2014 is only 9.5
months.
Forrester
TEI Study 2014
Build modern applications
using the language of your
choice, on-premises and in
the cloud, now on
Windows, Linux and Docker
containers. Take advantage
of breakthrough scalability,
performance, and
availability for mission-
critical, intelligent
applications and data
warehouses.
Least vulnerable database
over the last seven years
Real-time analytics at up to
1M prediction/second
Turn raw data into
meaningful reports that can
be delivered to any device
– at one-fourth the cost of
other self-service solutions.
Increased performance and functionality – release over release

5. Enhanced productivity and performance
Power View
Configurable reporting alerts
Reporting as SharePoint Shared Service
Build organization knowledge base
Connect to 3rd party data cleansing providers
Master Data Hub
Master Data Services Add-in for Excel
Graphical tools in SSIS
Extensible object model
SSIS as a Server
Broader data integration with more sources:
DB vendors, cloud, Hadoop
Pipeline improvements
SQL Server Data Tools
Local DB runtime (Express)
Data-tier application component project
template
Data-TierApplication Framework(DAC Fx)
Interoperability support (ADO.NET, ODBC,
JDBC, PDO, ADO APIs and .NET C/C++, Java,
Linux and PHP platforms)
Enhanced support for ANSI SQL standards
Transact-SQL Static Code Analysis tools
Transact-SQL code snippets
Intellisense
FileTable build on FILESTREAM
Remote Blob Storage with SharePoint 2010
Statistical Semantic Search
Spatial features, Full Globe and arcs
Large user-defined data types
Distributed Replay
Contained Database Authentication
System Center Management Pack
for SQL Server 2012
Windows PowerShell 2.0 support
Multi-server Management with SQL Server
Utility Control Point
Data Tier Application Component
Automatic Plan Correction
Enhanced connectors, new transformations,
object-level security, ragged hierarchies**
Graph data support
Mobile BI
Enhanced SSIS
Enterprise-grade Analysis Services
Advanced tabular models
In-memory analytics
Enhanced multidimensional models
JSON support
Enhanced DQS
Enhanced MDS
Modern Reporting Services
Temporal tables
Advanced data mining
Create mobile reports using the SQL Server
Mobile Report Publisher
Consume with Power BI mobile apps
Azure HDInsight Service
Power BI
Power Map for Excel
Mash up data from different sources, such as
Oracle & Hadoop
HA for StreamInsight, complex event
processing
SQL Server Data Tools support for BI
Change Data Capture for Oracle
Import PowerPivot models into Analysis
Services
Transparent Data Encryption
Always Encrypted
Dynamic Data Masking
Row-Level Security
CC certification at High Assurance Level for
2014
Backup encryption support
Enhanced separation of duties
Default schema for groups
SQL Server Audit
Real-time operational analytics with
in-memory OLTP or on disk
In-memory for more applications
Unparalleled scalability with Windows
Server 2016, with 12TB memory and
Windows Server 2016 max cores
Enhanced AlwaysOn, with 8 secondaries
and Replica Wizard
Multiple node failover clustering (3
synchronous, up to 8 replicas)
In memory OLTP
Buffer Pool Extension to SSDs
Enhanced query processing
Resource Governor adds IO governance
SysPrep as cluster level
Predictable performance with tiering of
compute, network and story with Windows
Server 2012 R2
Delayed Durability
Clustered Shared Volume support, VHDX
support (Windows Server 2012 R2)
Manage on-premises and cloud apps (System
Center 2012 R2)
Query optimization enhancements
Recovery Advisor
Windows Server Core
Live Migration
Online operations enhancements
Query Store
Temporal support
Python integration
R built-in to your T-SQL
RRE APIs with full parallelism and no
memory limits for scale/performance
Built-in In-memory Advanced Analytics
Advanced tabular model
Direct query
Advanced data mining
SSDT in Visual Studio
Stretch database
Partitioning for efficient data loading
Hybrid scenarios with SSIS
Enhanced backup to Azure
Easy migration to the cloud
Simplified cloud DR with AlwaysOn
replicas
Simplified backup to Azure
Support for backup of previous versions of
SQL Server to Azure
Cloud back-up encryption support
Simplified cloud Disaster Recovery with
AlwaysOn replicas in Azure VMs
New Azure Deployment UI for SQL Server
Larger SQL Server VMs and memory sizes
available in Azure
SQL Server Data Tools
Snapshot backups to Azure via SQL Server
Management Studio
Adaptive Query Processing
Operational analytics
In-memory ColumnStore
Deployment rights for APS
Enhanced In-memory ColumnStore
for DW
PolyBase for simple T-SQL to query
structured and unstructured data
Enhanced database caching
Up to 15,000 partitions
Analytics Platform System
Linux support
Container support
WHAT’S NEW IN SQL SERVER & AZURE SQL DATABASE
MANAGED INSTANCE 2017 SINCE 2008 R2

6. Enhanced productivity and performance
Power View
Configurable reporting alerts
Reporting as SharePoint Shared Service
Build organization knowledge base
Connect to 3rd party data cleansing providers
Master Data Hub
Master Data Services Add-in for Excel
Graphical tools in SSIS
Extensible object model
SSIS as a Server
Broader data integration with more sources:
DB vendors, cloud, Hadoop
Pipeline improvements
SQL Server Data Tools
Local DB runtime (Express)
Data-tier application component project
template
Data-TierApplication Framework(DAC Fx)
Interoperability support (ADO.NET, ODBC,
JDBC, PDO, ADO APIs and .NET C/C++, Java,
Linux and PHP platforms)
Enhanced support for ANSI SQL standards
Transact-SQL Static Code Analysis tools
Transact-SQL code snippets
Intellisense
FileTable build on FILESTREAM
Remote Blob Storage with SharePoint 2010
Statistical Semantic Search
Spatial features, Full Globe and arcs
Large user-defined data types
Distributed Replay
Contained Database Authentication
System Center Management Pack
for SQL Server 2012
Windows PowerShell 2.0 support
Multi-server Management with SQL Server
Utility Control Point
Data Tier Application Component
Automatic Plan Correction
Enhanced connectors, new transformations,
object-level security, ragged hierarchies**
Graph data support
Mobile BI
Enhanced SSIS
Enterprise-grade Analysis Services
Advanced tabular models
In-memory analytics
Enhanced multidimensional models
JSON support
Enhanced DQS
Enhanced MDS
Modern Reporting Services
Temporal tables
Advanced data mining
Create mobile reports using the SQL Server
Mobile Report Publisher
Consume with Power BI mobile apps
Azure HDInsight Service
Power BI
Power Map for Excel
Mash up data from different sources, such as
Oracle & Hadoop
HA for StreamInsight, complex event
processing
SQL Server Data Tools support for BI
Change Data Capture for Oracle
Import PowerPivot models into Analysis
Services
Transparent Data Encryption
Always Encrypted
Dynamic Data Masking
Row-Level Security
CC certification at High Assurance Level for
2014
Backup encryption support
Enhanced separation of duties
Default schema for groups
SQL Server Audit
Real-time operational analytics with
in-memory OLTP or on disk
In-memory for more applications
Unparalleled scalability with Windows
Server 2016, with 12TB memory and
Windows Server 2016 max cores
Enhanced AlwaysOn, with 8 secondaries
and Replica Wizard
Multiple node failover clustering (3
synchronous, up to 8 replicas)
In memory OLTP
Buffer Pool Extension to SSDs
Enhanced query processing
Resource Governor adds IO governance
SysPrep as cluster level
Predictable performance with tiering of
compute, network and story with Windows
Server 2012 R2
Delayed Durability
Clustered Shared Volume support, VHDX
support (Windows Server 2012 R2)
Manage on-premises and cloud apps (System
Center 2012 R2)
Query optimization enhancements
Recovery Advisor
Windows Server Core
Live Migration
Online operations enhancements
Query Store
Temporal support
Python integration
R built-in to your T-SQL
RRE APIs with full parallelism and no
memory limits for scale/performance
Built-in In-memory Advanced Analytics
Advanced tabular model
Direct query
Advanced data mining
SSDT in Visual Studio
Stretch database
Partitioning for efficient data loading
Hybrid scenarios with SSIS
Enhanced backup to Azure
Easy migration to the cloud
Simplified cloud DR with AlwaysOn
replicas
Simplified backup to Azure
Support for backup of previous versions of
SQL Server to Azure
Cloud back-up encryption support
Simplified cloud Disaster Recovery with
AlwaysOn replicas in Azure VMs
New Azure Deployment UI for SQL Server
Larger SQL Server VMs and memory sizes
available in Azure
SQL Server Data Tools
Snapshot backups to Azure via SQL Server
Management Studio
Adaptive Query Processing
Operational analytics
In-memory ColumnStore
Deployment rights for APS
Enhanced In-memory ColumnStore
for DW
PolyBase for simple T-SQL to query
structured and unstructured data
Enhanced database caching
Up to 15,000 partitions
Analytics Platform System
Linux support
Container support
WHAT’S NEW IN SQL SERVER & AZURE SQL DATABASE
MANAGED INSTANCE 2017 SINCE 2008 R2

7. HYBRID
On-premises
Private cloud
Cloud
Security
and performance
Flexibility
of choice
Reason over
any data, anywhere
Data warehouses
Data lakes
Operational databases
Data warehouses
Data lakes
Operational databases
THE MODERN DATA ESTATE

8. THE MODERN
DATA ESTATE
Security and PerformanceFlexibility of choiceReason over any data, anywhere
SQL Server
Data warehouses #1 TPC-H performance
Operational databases Industry leader 4 years in a row
Only commercial DB
with AI built-in
R
0
50
100
150
Vulnerabilities
SQL Server
Most secure
over last 7 years
Any language, any
platform, anywhere
MULTIJAVA
Microsoft’s on-premises solution
1/10th the cost of Oracle
Data lakes T-SQL query over any data

9. THE MODERN
DATA ESTATE
Security and PerformanceFlexibility of choiceReason over any data, anywhere
SQL Server
Data warehouses
Operational databases
All built-in
R
SQL Server
More certifications
than any other cloud
Any language, any
platform, anywhere
JAVA
Microsoft’s cloud solution
1/10th the cost of Oracle
Data lakes
2x the global reach
Azure SQL Data Warehouse
99.9% SLA
Azure Data Lake, HDInsight
70% faster than competition
Azure SQL Database
SQL
SQL

10. SQL Server
on Azure VMs
SQL Server
2016 or 2017
Azure SQL
Database
PATHS TO UPGRADE YOUR SQL SERVER
SQL SQL
SQL Server 2008 or 2008 R2
with Premium Assurance
SQL SQL
2016 2017
Flexibility to upgrade and modernize your data platform with SQL Server 2008 or 2008 R2 with
Premium Assurance, SQL Server 2016 & 2017 on-premises, on virtual machine, or in the cloud

11. End-to-end mobile
BI on any device
Choice of platform
and language
Most secure
over the last 7 years
0
20
40
60
80
100
120
140
160
180
200
Vulnerabilities(2010-2016)
A fraction of the cost
Self-serviceBIperuser
Only commercial DB
with AI built-in
Microsoft Tableau Oracle
$120
$480
$2,230
Industry-leading
performance
1/10
Most consistent data platform
#1 OLTP performance
#1 DW performance
#1 price/performance
T-SQL
Java
C/C++
C#/VB.NET
PHP
Node.js
Python
Ruby
R
R and Python +
in-memory at massive scale
Native T-SQL scoring
Industry-leading performance and security NOW ON LINUX and DOCKER
Private cloud Public cloud
In-memory across all workloads
1/10th the cost of Oracle
SQL SERVER 2017

12. Seamless and compatibleBuilt-in intelligence Competitive TCOBreakthrough productivity and
performance
RE AL IZE UP TO A 4 06% ROI OVER ON - PREMIS ES AN D H OS TED S OLUTION S
AZURE SQL DATABASE
The best and most economical cloud destination for your SQL Server apps

13. SQL SERVER ON
VIRTUAL MACHINES
Operating system choice – support for Windows
Server, Red Hat Enterprise Linux, SUSE Linux
Enterprise Server, and Ubuntu Linux.
Cloud flexibility – Set up and manage your SQL
Server deployments in minutes, and then scale
up or down on the fly.
Tuned for performance – Meet your toughest
demands with virtual machines optimized by the
team that built SQL Server.
Hybrid connectivity – Get the most out of your
on-premises investments, and take advantage of
all that Azure offers.
Highly-secured and trusted – Protect your entire
data estate with a highly-secured database on
the most compliant cloud.
Run your new SQL Server 2017 licenses
in an Azure VM to get more value from
your SQL Server investments

14. M A X I M I Z E
Y O U R I N V E S T M E N T S
T H R O U G H M U LT I P L E
S Q L S E R V E R E D I T I O N S
SQL Server Enterprise Edition customers can
choose between Business Critical and General
Purpose core conversation ratios
Applies to server and client access license
(CAL) customers
SQL Server Enterprise Edition
SQL Server Standard Edition
General purpose
General purpose Business critical
Access mission-critical
capabilities to achieve
unparalleled scale,
security, high availability,
and leading performance
for your Tier 1 database,
business intelligence, and
advanced analytics
workloads.
Find rich programming
capabilities, security
innovations, and fast
performance for mid-tier
applications and data marts.
Easily upgrade to the
Enterprise edition without
having to change any code.

15. MODERNIZE YOUR
DATA PLATFORM
TODAY
Upgrade scenarios
• Achieve mission-critical performance
on-premises
• Virtualize and consolidate with Windows Server
• Reduce TCO and increase availability with
Azure VMs
• Easy on-ramp to cloud for web applications
SharedLowercostDedicatedHighercost
Higher administration Lower administration
Hybrid Cloud
Physical
SQL Server
Physical Machine (raw iron)
IaaS
SQL Server in Azure VM
Virtualizes Machines
Virtual
SQL Server Private Cloud
Virtualized Machine + Appliance
PaaS & SaaS
Azure SQL Database
Virtualized Database
SQL
SQL

16. SQL PAAS COST COMPARISON VS. AWS RDS
Azure SQL DB Managed Instance General Purpose is 33%
cheaper than AWS RDS SE (Single-AZ) at list prices
Azure SQL DB Managed Instance Business Critical is 46%
cheaper than AWS RDS EE (Multi-AZ) at list prices
Azure SQL DB General Purpose
Note: On-Demand Prices for a Managed Instance price. Pricing accessed on October 2, 2017. US East 2. Comparable AWS RDS is db.r3.2xlarge. AWS Prices based on US East (Virginia).
AWS RDS EE Multi-AZ (List) Azure SQL DB Business Critical
$3.02/hr
$2.02/hr
$10.0/hr
$5.44/hr
33% savings vs. AWS
AWS RDS SE Single-AZ (List)
46% savings vs. AWS

17. SQL IAAS COST COMPARISON VS. AWS
Azure will always be cheaper for SQL on IaaS for customers with
Software Assurance on Windows Server and SQL Server
These customers can combine both the hybrid use benefit for
SQL and Windows for best savings
Note: On-Demand Prices for a D13 v2 VM. Pricing accessed on October 2, 2017. US East 2. Comparable AWS VM is r3.2xlarge. AWS Prices based on US East (Virginia). Savings analysis assumes that customer is paying software assurance on SQL Server. Does not include SA
for Windows Server as those costs are fairly negligible - $164 per 2-core license for WS DC, and $23 for Standard (OLP, NL).
$1.393/hr
$0.946/hr
$2.379/hr
$1.932/hr
32% savings vs. AWS
19% savings vs. AWS
Enterprise Edition on Azure
(Hybrid Use Benefit Pricing)
Standard Edition on Azure
(Hybrid Use Benefit Pricing)
Enterprise Edition on AWS EC2
(SQL License Mobility)
Standard Edition on AWS EC2
(SQL License Mobility)

18. 2,000,000+
Docker pulls
“It was incredibly easy to set up
and move SQL Server from
Windows to Linux”
Dean Chen
VP of Engineering, dv01
“One of the easiest migration
experiences that we've had”
Chris Amaris
CTO, Convergent Computing
“It guarantees compatibility with
more target customers”
Ron Dunn
Lead Developer, Ajilius
SQL SERVER 2017 MOMENTUM

19. Customers who are utilizing the power of SQL Server 2017
SQL SERVER CUSTOMER SUCCESS

20. Scenario
Humantech is one of the world’s largest providers of ergonomics consulting and software
services. The company decided to standardize its IT environment on one operating system in
order to promote its continued growth and success. However, Humantech wanted to keep its
preferred Windows database, Microsoft SQL Server, because of the solution’s reliable
performance and familiar technology.
Solution
To satisfy both needs, the company upgraded from SQL Server 2008 to SQL Server 2017 on Linux.
Now, Humantech saves on IT maintenance and has an updated database that offers fast operation
and strong security.
“During the restore process, you simply upgrade the SQL Server 2017 database along the
way. As a result, it was easy to deploy and gave us confidence in the evaluation.”
- Ken Lupo, Director of Technology at Humantech
“We did not want to go for a walk on the wild side. Our goal was to ensure that our solutions
would be as durable, off-the-shelf, and minimally customized as possible, which is why we
sought to go with a flexible database that we already knew so well.”
- Jim Good, President of Humantech
HUMANTECH MOVES TO
SQL SERVER 2017 ON LINUX
TO REDUCE COSTS AND
BOOST EFFICIENCY

21. UTILIZE MICROSOFT
MIGRATION TOOLS
FOR YOUR ON-
PREMISES UPGRADE
TO SQL SERVER 2017
Data Migration Assistant (DMA) enables you to
upgrade by detecting compatibility issues that
can impact database functionality in your new
version of SQL Server and Azure SQL Database.
Database Experimentation Assistant (DEA) is a
new A/B testing solution for SQL Server
upgrades. It will assist in evaluating a targeted
version of SQL for a given workload. Customers
who are upgrading from previous SQL Server
versions (SQL Server 2005 and above) to any
new version of the SQL Server will be able to use
these analysis metrics.
SQL Server 2008
On-premises
SQL
SQL Server 2017
On-premises
SQL
Database Experimentation Assistant (DEA)
Data Migration Assistant (DMA)

22. SPEED UP YOUR CLOUD
MIGRATION JOURNEY
WITH THE DATABASE
MIGRATION GUIDE
The Database Migration Guide creates a custom
report on how to migrate your source data to
the destination of your choice: on-premises,
cloud, private cloud, IaaS or PaaS
Utilize Azure Database Migration Service
(Azure DMS) or Azure Migrate to complete your
migration
Azure DMS is designed as a seamless, end-to-
end solution for moving on-premises SQL Server
databases to the cloud
Azure Migrate is designed for migrating your
on-premises VMs to Azure
Azure Database Migration Service (Azure DMS)
Azure Migrate
On-premises
IaaS
PaaS

23. Scenario Offer/resource
I am investing in projects on Linux SQL Server on Red Hat Enterprise Linux offer
I want to move my on-premises SQL Server and Windows Server
licenses to IaaS
License mobility through Software Assurance
Azure Hybrid Benefit for Windows Server
Azure credits
I want to move my on-premises SQL Server licenses to PaaS
Azure Hybrid Benefit for SQL Server
Azure credits
I want to scale through private cloud Unlimited virtualization benefits
I want to go hybrid with SQL Server
Free-licensed SQL Server editions
New SA benefits
Azure credits
I want to grow with analytics services Free R Server for HDInsight & Free Access Power BI
100%CUSTOMER RESOURCES FOR
MIGRATION & UPDATING

24. START YOUR MIGRATION JOURNEY TODAY
Migrate
Make the move4
Use the Database Migration
Guide to obtain Technical and
Business guidance
Innovate faster with Azure
Data Service
3 Target
Explore options to unlock
your app potential with data
Run the MAP toolkit
1 Discover
Identify the best migration
approach for your business
Take the Data Maturity and
Modern Data Estate Assessment
2 Assess
Learn your data
maturity and capability

26. SQL Server 2008 & 2008 R2
End of support

27. Current support level End mainstream End extended
SQL Server 2014 Currently supporting all versions July 9, 2019 July 9, 2024
SQL Server 2012
SQL Server 20012 SP2+ is in mainstream
support until CY 2017
July 11, 2017 July 12, 2022
SQL Server 2008 and SQL
Server 2008 R2
SQL Server 2008 and 2008 R2 are in extended
support which includes security updates, paid
support, and requires purchasing non-security
hotfix support
July 8, 2014 July 9, 2019
SQL Server 2005
SQL Server 2005 support ended on April 12,
2016
April 12, 2011 April 12, 2016
Learn more about the SQL Server support lifecycle: support.microsoft.com/lifecycle/
WHEN WILL END OF SUPPORT HAPPEN?
SQL Server 2008 and 2008 R2 will no longer be supported starting on July 9, 2019.

28. Compliance
concerns
As support ends, your
organization will fail to
meet compliance standards
and industry regulations
Higher
maintenance costs
Maintaining legacy
servers, firewalls,
intrusion systems, etc.
gets expensive quickly
No security
updates
There will be no access to
critical security updates,
opening the potential for
business interruptions
WHAT DOES END OF SUPPORT MEAN FOR
SQL SERVER 2008 & 2008 R2?

29. SECURITY
At the end of support for SQL Server 2008 and
SQL Server 2008 R2, there will be no more
security updates and hotfixes from Microsoft,
opening the door to potential business
interruptions.
Don’t take the risk of losing precious data or
having issues with your business applications
performance because of potential weaknesses
of your environment by not upgrading!
Without security updates you may fail to comply with standards
and regulations that can seriously hamper your ability to:
• Protect against hackers, malware with root access to machines,
man in the middle scenarios, and government subpoenas
• Securely purge for customer data, leaving it vulnerable to access
by outside parties
• Utilize E2E data protection across SQL Server and frequently
used together services

30. COMPLIANCE
At the end of support for SQL Server 2008 and
2008 R2, your system may cease to be compliant
with regulatory standards.
Failure to be compliant can lead to business
complications, penalties and fines across several
industries.
Regulatory compliance standards may no longer be met at
end of support, such as:
• PCI-DSS for credit card transactions
• HIPAA for medical patient privacy
• GLBA for financial institutions
• GDPR for companies who do business in the EU

31. What is the GDPR?
General Data Protection Regulation (GDPR) is a comprehensive
new privacy law that gives residents of the European Union (EU)
greater control over their “personal data” (which is precisely
defined by the GDPR) and requires organizations to maintain
appropriate security of personal data. Failure to comply with the
GDPR could result in significant penalties.
How much can companies be fined for noncompliance?
Companies can be fined up to €20m or 4% of annual global
turnover, whichever is greater, for failure to meet certain GDPR
requirements.
When will the GDPR come into effect?
The European Parliament approved and adopted the GDPR in April
2016 and enforcement will begin May 25, 2018
GDPR is Multinational!
When it comes to GDPR compliance, it’s not just European
organizations affected, those outside of the EU who process data
in connection with the offering of goods and services to, or
monitoring the behavior of, EU residents.
GDPR ENFORCEMENT
BEGINS MAY 25, 2018
At the end of support for SQL Server 2008 and
2008 R2, your systems may no longer be compliant
with upcoming GDPR regulations.
GDPR non-compliance can result in fines for
organizations who do not adequately protect
consumer data.

32. Discover
Right to Erasure
Right to Data Portability
Manage
Documentation
Privacy by Design
Protect
Data Security
Data Transfer
Metadata Queries
Helps you search and identify personal
data using queries
Data Governance
using Windows permissions
administrators can manage and
govern access to personal data.
Transparent Data Encryption
Secure personal data through
encryption at the physical storage
layer using encryption-at-rest
Full Text Queries
Using full-text queries against
character-based data in SQL Server
tables.
Role-based Access Control
Apply role-based access control to
help manage authorization policies in
the database, and to implement the
separation of duties principle.
Always Encrypted
Prevent unauthorized, high-
privileged users from accessing data
in transit, at rest, and while in use
Extended Properties
Helping facilitate data classification
using the Extended Properties feature
to create data classification labels and
apply them to sensitive personal data.
Role-level Security
Prevent access to rows in a table
(such as those that may contain
sensitive information) based on
characteristics of the user trying to
access the data
Row-Level Security and Data
Masking
Protect personal data using Row-
Level Security and Dynamic Data
Masking features, which limit
sensitive data exposure by masking
the data to non-privileged users or
applications.
Report
Documentation
Breach Response and Notification
Master Data Services
Keep personal data complete and
ensure that requests to edit, delete, or
discontinue the processing of data are
propagated throughout the system
Always On Availability Groups
Maximize the availability of a group
of user databases for an enterprise
SQL Server Audit
Maintain audit trails
SQL Server Audit
Verify changes to data that occur in a
SQL Server table
SQL Database Threat Detection
Get help detecting anomalous
database activities indicating
potential security threats to the
database
Vulnerability Assessment
reports as a security assessment tool
as part of a Data Protection Impact
Assessment (DPIA).
SQL Queries and Statements
Identify and delete target data
SQL Server Audit
Understand ongoing database
activities, and analyze and
investigate historical activity to
identify potential threats or
suspected abuse and security
violations
SQL Server Audit
gain useful input for performing a
DPIA.
Full-text
Identify target personal data to be
exported using full-text, regular
expression, or general queries against
character-based data in SQL Server
tables.
Vulnerability Assessment
Scan databases for insecure
configurations, exposed surface area,
and additional potential security
issues
MICROSOFT SQL
SERVER BASED
TECHNOLOGY
SUPPORTS GDPR
SECURITY
COMPLIANCE
Discover: identify what personal data you
have and where it resides
Protect: establish security controls to
prevent, detect, and respond to
vulnerabilities and data breaches
Control: manage how personal data is
used and accessed.
Report: action data subjects requests and
keep required documentation

33. M A I N T E N A N C E
C O S T S
At the end of support for SQL Server 2008 and
2008 R2, your maintenance costs may increase as
your IT staff maintains your aging hardware, keeps
intrusion and firewalls up to date, and handles
network segmentation.
Add six more years of product support beyond
the end of Extended Support with SQL Server
Premium Assurance
Benefits of SQL Server Premium Assurance:
Offers flexibility as you move to the cloud
Minimizes disruptions to your environment
Helps you meet regulatory compliance
Helps makes your environment more secure
Enables you to proactively plan for end of product support
Extended support
end date
Premium assurance
support period
Windows Server 2008/R2 January 2020 January 2020 – January 2026
SQL Server 2008/R2 July 2019 July 2019 – July 2025
Windows Server Premium Assurance and SQL Server Premium
Assurance support period for 2008/R2 versions

34. Cloud
On-Premise
Azure
SQL Database
Azure SQL
Database Managed
Instance
SQL Server
2017
Migrate
Azure Database
for MySQL
Azure Database
for PostgreSQL
MODERNIZE YOUR APPS WITH DATA ACCELERATOR
Requirements:
You are ready to proceed with upgrade or
migration process within 3 months or less
You have available resources to support the
upgrade or migration
Qualify for Data Accelerator and
begin your journey to the Cloud
aka.ms/dataaccelerator
Benefits:
Leverage our efficient upgrade service to
modernize your application
Augment your app with intelligent features
Access upgrade and migration tools and benefit
from subject matter experts advice

35. Developer
DEVELOPMENT AND TESTING  Build, test, and demo apps in non-production environments  Free to use  All Enterprise Edition features available
SMALL-SCALE APPLICATIONS
 Development and management tools
 Easy backup and restore to Microsoft Azure
 Free to use
Express
MISSION CRITICAL IN-MEMORY
PERFORMANCE AND SCALE, SECURITY
AND HIGH AVAILABILITY
 Mission critical high availability on
Windows and Linux
 Enhanced in-memory performance
 Faster performance with Adaptive Query
Processing
 Unparalleled data security
 PB scale data warehousing
 End-to-end mobile BI with rich visualizations
on all major platforms
 In-database advanced analytics built-in at
scale with R and Python
 Enhanced hybrid scenarios including
Stretch Database, HA, DR and backup
 Software Assurance benefits include unlimited
virtualization, Machine Learning Server for
Hadoop, and Power BI Report Server
EnterpriseSQL SERVER 2017 EDITIONS
Common programming surface area - develop once and scale across editions
Standard
FULLY FEATURED DATABASE FOR MID-
TIER APPLICATIONS AND DATA MARTS
 End-to-end database security with Always
Encrypted
 Enhanced in-memory performance
for all workloads
 Basic reporting
 Basic analytics
 Hybrid scenarios: Stretch Database, backup

36. SQL Server 2017 features by edition Standard Enterprise
Maximum number of cores 24 cores Unlimited
Maximum memory utilized per instance 128 GB OS Max
Maximum size 524 PB 524 PB
Advanced OLTP (In-memory OLTP*, Operational analytics)  
Basic high availability (2-node single database failover, non-readable secondary)  
Manageability (Management Studio, Policy-Based Management)  
Enterprise data management (Master Data Services, Data Quality Services) 
Advanced HA (Always On - multi-node, multi-db failover, readable secondaries) 
Basic Adaptive Query Processing (Interleaved execution) NEW*  
Advanced Adaptive Query Processing (Batch mode memory grant feedback, Batch mode adaptive joins), Automatic Plan Correction NEW* 
Basic security (Always Encrypted, Row-level security, data masking, basic auditing, separation of duties)  
Advanced security (Transparent Data Encryption) 
Advanced data integration (Fuzzy grouping and look ups, change data capture) 
Data warehousing (In-Memory ColumnStore, Partitioning)  
T-SQL query across relational and Hadoop data with PolyBase**  
Programmability & Developer Tools (T-SQL, CLR, Data Types, FileTable, JSON, graph data support) NEW*  
Basic data integration (SSIS, built-in connectors)  
Basic reporting & analytics*  
Basic Corporate Business Intelligence (Multi-dimensional models, Basic tabular model, enhanced connectors,
new transformations, object-level security, ragged hierarchies)*
NEW*  
Mobile BI* 
Advanced Corporate Business Intelligence (Advanced tabular model, Direct query, in-memory analytics, advanced data mining)* 
Basic R and Python integration (Connectivity to R Open and Python, Limited parallelism)* NEW*  
Advanced R and Python integration (Ability to run on GPUs and full parallelism through Machine Learning Services)* NEW* 
Stretch Database*  
Features in blue are newly available.
*In-memory OLTP subject to memory limits in Standard Edition **Available for Windows Server only

37. Enhanced connectors, new
transformations, object-level
security, ragged hierarchies**
Graph data support
Mobile BI
Enhanced SSIS
Enterprise-grade Analysis Services
Advanced tabular models
JSON support, enhanced DQS
Enhanced MDS
Enhanced Reporting Services
Temporal tables
In-memory analytics
Advanced data mining
Access to reports online or offline
Create mobile reports using the
SQL Server Mobile Report
Publisher
Consume with Power BI
mobile apps
Adaptive Query Processing
Operational analytics
In-memory ColumnStore
Deployment rights for APS
Enhanced In-memory ColumnStore
for DW
PolyBase for simple T-SQL
to query structured and
unstructured data
Enhanced database caching
Up to 15,000 partitions
Transparent Data Encryption
Always Encrypted
Row-level security
Dynamic data masking
Real-time operational analytics
with in-memory OLTP or on disk
In-memory for more applications
Unparalleled scalability with
Windows Server 2016, with 12TB
memory and Windows Server
2016 max cores
Multiple node failover clustering
(3 synchronous, up to 8 replicas)
SQL Server Development Tools in
Visual Studio
Query Store
Temporal support
Automatic Plan Correction
Python integration**
R built-in to your T-SQL
RRE APIs with full parallelism and
no memory limits for
scale/performance
Built-in In-memory Advanced
Analytics
Advanced tabular model
Direct query
Advanced data mining
Stretch database
Partitioning for efficient
data loading
Hybrid scenarios with SSIS
Enhanced backup to Azure
Easy migration to the cloud
Simplified cloud DR with AlwaysOn
replicas
**Available for Windows Server only.
Linux support
Container support
WHAT’S NEW IN SQL SERVER 2017 SINCE 2014

38. Enhanced connectors, new
transformations, object-level
security, ragged hierarchies**
Graph data support
Mobile BI
Enhanced SSIS
Enterprise-grade Analysis Services
Advanced tabular models
Enhanced multidimensional
models
JSON support
Enhanced DQS, enhanced MDS
Enhanced Reporting Services
Temporal tables
In-memory analytics
Advanced data mining
Create mobile reports using the
SQL Server Mobile Report
Publisher
Consume with Power BI mobile
apps on all major platforms
Azure HDInsight Service
Pin report items to Power BI
Power Map for Excel
Mobile BI interfaces for Power BI
Adaptive Query Processing
Operational analytics
In-memory ColumnStore
Deployment rights for APS
Enhanced In-memory ColumnStore
for DW
PolyBase for simple T-SQL to query
structured and unstructured data
Enhanced database caching
Up to 15,000 partitions
Analytics Platform System
Transparent Data Encryption
Always Encrypted
Row-level security
Dynamic data masking
Enhanced separation of duties
CC certification at High Assurance
Level for 2014
Backup encryption support
Real-time operational analytics
with in-memory OLTP or on disk
In-memory for more applications
Unparalleled scalability with
Windows Server 2016, with 12TB
memory and Windows Server 2016
max cores
Enhanced AlwaysOn, with 8
secondaries and Replica Wizard
Multiple node failover clustering (3
synchronous, up to 8 replicas)
In memory OLTP
Buffer Pool Extension to SSDs
Enhanced query processing
Resource Governor adds IO
governance
SysPrep as cluster level
Predictable performance with
tiering of compute, network and
story with Windows Server 2012 R2
Delayed Durability
Clustered Shared Volume support,
VHDX support (Windows Server
2012 R2)
Manage on-premises and cloud
apps (System Center 2012 R2)
Query optimization enhancements
Query Store
Temporal support
Automatic Plan Correction
Python integration**
R built-in to your T-SQL
RRE APIs with full parallelism and
no memory limits for
scale/performance
Built-in In-memory Advanced
Analytics
Advanced tabular model
Direct query
Advanced data mining
Stretch database
Partitioning for efficient
data loading
Hybrid scenarios with SSIS
Enhanced backup to Azure
Easy migration to the cloud
Simplified cloud DR with AlwaysOn
replicas
Simplified backup to Azure
Support for backup of previous
versions of SQL Server to Azure
Cloud back-up encryption support
Simplified cloud Disaster Recovery
with AlwaysOn replicas in Azure
VMs
New Azure Deployment UI for SQL
Server
Larger SQL Server VMs and
memory sizes available in Azure
**Available for Windows Server only.
Linux support
Container support
WHAT’S NEW IN SQL SERVER 2017 SINCE 2012

39. Enhanced connectors, new
transformations, object-level
security, ragged hierarchies**
Graph data support
Mobile BI
Enhanced SSIS
Enterprise-grade Analysis Services
Advanced tabular models
Enhanced multidimensional
models
JSON support
Enhanced DQS, enhanced MDS
Enhanced Reporting Services
Temporal tables
In-memory analytics
Advanced data mining
Create mobile reports using the
SQL Server Mobile Report
Publisher
Consume with Power BI mobile
apps on all major platforms
Azure HDInsight Service
Pin report items to Power BI
Power Map for Excel
Mobile BI interfaces for Power BI
Power BI in Office 365
Microsoft Visual Studio dev tools
Adaptive Query Processing
Operational analytics
In-memory ColumnStore
Deployment rights for APS
Enhanced In-memory ColumnStore
for DW
PolyBase for simple T-SQL to query
structured and unstructured data
Enhanced database caching
Up to 15,000 partitions
Analytics Platform System
Transparent Data Encryption
Always Encrypted
Row-level security
Dynamic data masking
Enhanced separation of duties
CC certification at High Assurance
Level for 2017
Backup encryption support
Real-time operational analytics
with in-memory OLTP or on disk
In-memory for more applications
Unparalleled scalability with
Windows Server 2017, with 12TB
memory and Windows Server 2016
max cores
Enhanced AlwaysOn, with 8
secondaries and Replica Wizard
Multiple node failover clustering (3
synchronous, up to 8 replicas)
In memory OLTP
Buffer Pool Extension to SSDs
Enhanced query processing
Resource Governor adds IO
governance
SysPrep as cluster level
Predictable performance with
tiering of compute, network and
story with Windows Server 2012 R2
Delayed Durability
Clustered Shared Volume support,
VHDX support (Windows Server
2012 R2)
Query optimization enhancements
Query Store
Temporal support
Python integration**
R built-in to your T-SQL
RRE APIs with full parallelism and
no memory limits for
scale/performance
Built-in In-memory Advanced
Analytics
Advanced tabular model
Direct query
Advanced data mining
Stretch database
Partitioning for efficient
data loading
Hybrid scenarios with SSIS
Enhanced backup to Azure
Easy migration to the cloud
Simplified cloud DR with AlwaysOn
replicas
Simplified backup to Azure
Support for backup of previous
versions of SQL Server to Azure
Cloud back-up encryption support
Simplified cloud Disaster Recovery
with AlwaysOn replicas in Azure
VMs
New Azure Deployment UI for SQL
Server
Larger SQL Server VMs and
memory sizes available in Azure
License Mobility with Software
Assurance
**Available for Windows Server only.
Linux support
Container support
WHAT’S NEW IN SQL SERVER 2017 SINCE 2005