1. Jiya A. Williams
5974 Prescott Court, Charlotte, NC 28269
315.383.2462 | jiyaawilliams@gmail.com
Over 10 years of success and contributions in managerial roles with more than 3 years as a Community Outreach
Manager/Corporate Communications and Community Affairs Officer/Government and Community Relations
professional at Fortune 500 companies. Hold a Masters of Business Administration with Concentration in Marketing.
Consistently received high marks of praise for leadership and engagement efforts.
Relevant Highlights
 Planned, created, and implemented all facets of Contractor Outreach Marketing Campaign that was well received
and reached over 300K people at CBS Radio
 Increases business sales by 50% over a 6 months period
 Created, negotiated, and executed a $200,000 integrated marketing campaign for State Farm’s Cross Cultural
Market
 Recognized for successful B2B and B2C Marketing
Public Outreach & Marketing Campaigns – Program Management – Project Management – Campaign Management
& Optimization – Event Planning & Management – Needs Assessment – Quality Assurance – Regulatory
Compliance- Brand Messaging & Corporate Communications – Public Speaking – Budget Administration – Customer
Service – Volunteer Recruitment – Team Building & Leading – Staff Training & Development- Time & Resource
Management-Recording & Reporting – Follow Up & Problem Solving – SWOT Analysis – Digital Marketing – Web
Maintenance – Client Conversion – Client Targeting- Client Engagement
Trophy Wife Fitness – Manager - Apr. 2012 – Present
 Performs successful strategic planning and execution of marketing activities designed to increase consumer and provider
awareness
 Created and executed a grassroots membership program. Increased memberships to 150 within 6 months
 Develops and implements marketing communication plans that include strength, weakness, opportunities and threats
(SWOT), budgets, tactics, key messages and measurement of results for assigned clients
 Design and Implement tactics of marketing communication plans and other related projects including collateral (brochures,
flyers, newsletters, t-shirts, logos, etc.), outdoor, print, online/electronic advertising, and community marketing and events
 Execute monthly promotional events, workshops, Health Club showcases with 100-500 attendees
 Content editing and management on brand’s social media tools—internal and external (Facebook, Twitter, YouTube,
Instagram) and web digital campaigns
 Translate corporate messaging into digital web campaigns. Monitor the rules and effectiveness of the campaigns. Share
results with senior managements and corporate shareholders
CBS Radio Charlotte, NC – Marketing Consultant/Account Executive –Mar. 2012 – Oct 2014
 Sold/Negotiated $972,139 since April 2013 of CBS Radio properties: On-Air/Digital/On-site/On Device for #1 ranked
broadcast station/network
 Serve as the key communications strategist, advisor and coordinator for Creative and Digital Communications
 Support development, implementation and evaluation of communications plans based on an understanding of the client and
designed to achieve business goals
 Prepare and Execute integrated advertising/marketing campaign, project management, strategic account planning
PROFILE: MARKETING ASSOCIATE – CORPORATE COMMUNICATIONS, MARKETING,
SALES, & OUTREACH
Plan, develop and direct multimillion dollar community relations and social activities.
CORE COMPETENCIES
PROFESSIONAL EXPERIENCE

2. Jiya A. Williams jiyaawilliams@gmail.com
 Understanding of research media planning, strategic development, campaign performance, and social and digital marketing
 Work with clients and internal operations team to successfully grow the client’s business including competitive analysis,
market review, creative materials, media, market opportunities, monthly planning, promotional opportunities, added value
services, billings and reconciliations, co-op and compliance, and communication enhancement
 Oversee development for account planning and budgets, creative execution, media placement, and client presentations
 Coordinate with other sections in Corporate Communications and cultivated great business relationships
 Oversee tactical planning, execution, optimization, and post event report for advertising and promotional campaign
 Develop actionable/measureable integrated marketing plan/events to drive traffic, increase sales, awareness, and attendance
 Monitor campaign progress to adjust for optimization and budget needs
 Collaborate with Creative Services, Digital, Brand, Marketing, and Business Integration to enable a more centralized view
and appropriate distribution of integrated marketing efforts
Wells Fargo Securities Charlotte, NC – Marketing Compliance Consultant - Nov. 2007 – Feb. 2012
 Responsible for planning and executing marketing activities, campaigns, and strategies for the Public Finance Investment
Banking team in the Government Institutional Banking Capital Markets East Coast Division in coordination with business
leadership, Brand and Advertising, Corporate Communications, and Corporate Compliance.
 Planning and execution of all as events for GIB Capital Markets (from implementation to execution: including but not limited
to invitee, response, attendance tracking, securing vendors, signage, and reporting)
 Accountable for implementation and monitoring of a risk-based compliance program to assure compliance with federal, state,
agency, legal and regulatory requirements that impact the Public Finance Investment Banking team in GIB Capital Markets
 Assess and mitigate regulatory risk and marketing program effectiveness by the administration of compliance oversight,
surveillance, monitoring, reporting, tracking, branding requirements, and testing strategies
 Executed periodic compliance and marketing performance reports for senior management, including trend analysis
and recommended strategies
 Maintain and update internal shared folder, intranet website, and shared point URLs and source codes for campaigns and
training elements
 Create marketing solutions for investment programs
 Create and execute marketing campaigns for various audiences encompassing multi-distribution channels, including digital
and traditional mediums
 Develop marketing strategies, newsletters, blog trend topics, and advertisements for the Young Professionals Network
 Suggest initiatives for increasing team members’ knowledge of Wells Fargo’s corporate social responsibility goals and to
promote diversity, coordinating 1-2 per quarter.
 Identify training opportunities and facilitate onboarding of new hires and annual compliance training
 Managed all routine and bi-annual Legal and Compliance reviews for various marketing projects/programs/RFPs/business
presentations and assist in measuring program effectiveness
Citizen Schools, Nonprofit Organization, Charlotte, NC – Project Manager (Part Time) - Feb. 2007 – Dec. 2010
 Identified, developed, and maintained sponsorship opportunities, advertising, and branding concepts to fund the dance programs and
services
 Developed public relations campaign for promotional events increasing brand awareness, revenue, and product consumption by 25%
 Researched and negotiated new contracts for services/venues
Ydouthink: Rescue Social Change Group Nonprofit Organization, Central Virginia Region - Marketing/Events
Manager – June. 2006 – Feb. 2007
 Developed a strategy to successfully increase recruits from 300 – 900 in the Central VA Market
 Managed the participation of over 300 youth volunteers for weekly events throughout the Central Virginia region
 Executed strategic marketing campaigns to promote Ydouthink visibility, image and anti-tobacco message including advertising,
branding, merchandising, collateral, etc
 Planned and coordinated both weekly promotional events and monthly branded event proposals while adhering to a budget
 Initiated and facilitated training classes and new member orientation
Master of Business Administration Concentration in Marketing, Strayer University, Charlotte, NC
Bachelor of Science, Marketing (Minor – Political Science), Virginia State University, Petersburg, VA
EDUCATION